How Many Exit Pop-ups Before It's Overkill?

I don't like exit pop-ups either. In fact, I recently wrote a "rant" article titled, The Pervasion of Disrespectful Marketing, where I rant against pop-ups, and other intrusive marketing methods.

David Jackson

Oh it does test well

Though you are right 1 is optimum, after that its self defeating

I don't have any on any of my mini sites but I have to admit once or twice I have visited a page been semi interested in a product - found out how much its costs and thought nah not for me - then been hit by a cheaper offer on exit and have purchased the product

I have also seen 1 or 2 lately where they have offered it at a cheaper price but when you read the fine print - they actually bill you the difference from the discounted offer and the full price after 7 days - not cool

That is the winning combination.

As "people in the know", we see the same tactics again and again and get sick to death of them, but newbies don't see it all that often and therefor are not tired of it. And for those that have been around the block but are still searching for that magic fairy dust that is going to make them rich... they hold their breath every time they get one of those pops, thinking that this could be the one.

Love them or hate them, exit pops work.

and to hell with all those people you've annoyed, right?

you don't think it looks desperate to have that many pop-ups, seriously?

Quite possible he's not tested past 1 or 2, and just got all excited.

If you have a site which relies on lifetime customer value to generate
your ROI, then these things are the worst possible thing you can do.

The only implementation where they generally work is on one trick
pony sites where you're reliant on a single product sale, they are
extremely annoying, I find even one annoying, you need to understand
your market, your business model and the implementation very clearly.

While I don't agree with Alexa at all on some points, she and others are
spot on , if you take these things to some models, especially any
which are multi product based, you're do more harm than good.

Pretty much hate pop-ups myself...but really, aren't you are selling to potential buyers and not other sellers who already know what a pop-up does...if you could just sell that script to another seller, maybe you could get your money back...and one less for competition.

With all the viruses out on the net, the first thing I think of when I see pop-ups is that my computer is in trouble and is my defense system working properly.

A few years ago my law office had some cases where exit-pops were an issue.

This was when exit pops were prevalent - before modern web browsers shut-them down.

These involved porn sites that forced someone to view a pop-up of explicit activity, even if they were trying to leave the the initial website. Never lost the issue, and invariably an injunction issued to prevent the conduct.

Although there is that difference, some of that legal analysis would still apply. There are laws preventing interference with one's computer, and that is what exit pops do.

On your computer. Using your software. A website is taking control away from you and forcing you to view something you did not request - and at the same time preventing you from taking whatever action it is (closing the web browser, clicking the back button, etc.) that you want to take on your computer.

As this practice with new exit pops gets more and more abusive, and more people become annoyed, something will be done. Either web browsers figure out how to stop this, or the FTC gets involved, or creative attorneys start picking people off with lawsuits.

how many do you use to promote your products, then? And based on the majority of posters in this thread, how likely will you adjust the number of exit pop-ups you have on your sites?

I agree they work but why not just do it once and then be done with it. I like saving money as much as the next person but good grief.....4 pop-ups to save me $20 when they could offer it after the first pop-up or just make the product $20 cheaper from the start.

Tim