Yahoo Organic and Paid Search Transition to Bing
You all probably aware about Yahoo Search Alliance with Microsoft and all following it consequences. If not then read the quotes from today's Yahoo message to advertisers:
Regarding the Transition:
"Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. However, please remember that, as we continue to go through our series of checkpoints, if we conclude that it would improve the overall experience, we may choose to defer the transition to 2011."
Regarding Organic Search Transition:
"To date, we've focused most of our communications to you on the paid search transition to adCenter. However, another key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search results (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe."
and
"If organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change:
• Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, to help determine any potential impact to your traffic and sales
• Decide if you'd like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
• Review the Bing webmaster tools and optimize your website for the Bing crawler, as Bing results will be displayed on both Yahoo! and Microsoft sites after this change"
Regarding Editorial Guidelines:
"Yahoo! and Microsoft have created joint editorial guidelines that will begin taking effect for both Yahoo! and Microsoft paid search advertisers in early August."
For more specifics on the organic search transition, please refer to the Self-service Advertiser FAQs on the Yahoo! Transition Center.
Regarding the Transition:
"Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. However, please remember that, as we continue to go through our series of checkpoints, if we conclude that it would improve the overall experience, we may choose to defer the transition to 2011."
Regarding Organic Search Transition:
"To date, we've focused most of our communications to you on the paid search transition to adCenter. However, another key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search results (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe."
and
"If organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change:
• Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, to help determine any potential impact to your traffic and sales
• Decide if you'd like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
• Review the Bing webmaster tools and optimize your website for the Bing crawler, as Bing results will be displayed on both Yahoo! and Microsoft sites after this change"
Regarding Editorial Guidelines:
"Yahoo! and Microsoft have created joint editorial guidelines that will begin taking effect for both Yahoo! and Microsoft paid search advertisers in early August."
For more specifics on the organic search transition, please refer to the Self-service Advertiser FAQs on the Yahoo! Transition Center.
All the best,
Alexander
RoyalChoiceMarketing.com | Amode - The All-in-One Information Manager. Truly the best Time/Projects/Databases/Maps/Diagrams/Brainstorm Management System.