Tips On Affiliate Pre-Sell & Review Pages...
Do a Google search for any popular Internet marketing product and you'll get a lot of pages returned. Of course, even if Google tells you there are 50,000 pages returned for the exact name of the product--all of those pages aren't really competition if you are trying to rank for that keyword phase.
Some would make the point that the only genuine competition consists of the sites listed on the front page of Google because they will get the vast majority of the traffic. I think that's a good point. If you're competing with a site listed on page 55 of the Google results, you're competing with the wrong page. You need to get to the front page to get the traffic you need.
But what's on the font page of Google when you do a search for a top IM product? And, furthermore, are all of those sites listed really competition?
I just did a search on "G" for CB Wealth Formula. And no, I'm not promoting it so don't go down that road with me. I simply chose that product because, ranked by popularity, it's the #1 Clickbank product this week.
Here are some things you might find interesting.
Of the top ten pages returned, 7 of these were Wordpress blogs. Two of the pages were from the actual product domain and one was a Hubpages thingie.
But here is something that stuck out like a sore thumb when I read through the pages. Excluding the two pages from the product vendor's domain, only two of the remaining 8 pre-sell pages had the name of the blogger who put the page up--only one!
There were two pages in which a first name was given but no last name. So only one of these bloggers included their full name and he also had a picture of himself posted.
Now, maybe I'm old-fashioned, old-schooled, or just plain old--but when someone is trying to promote something to me--I'd kind of like to know who the hell they are. Pre-selling, list building, email marketing... are all about building relationships with your clients, prospects or subscribers.
It's hard to build a relationship with someone if you aren't at least willing to introduce yourself. I may be picky, but I simply wouldn't even consider buying through someone's affiliate link if they won't even tell me their name. I don't think I'm the only one who feels that way.
What do you think about that?
On the same subject... all but one or two of these blogs were precisely mediocre, actually less than that. They were poorly presented and the copy quite frankly sucked. Their bonuses didn't always correlate well with the product promoted.
My feeling is that there were 3, possibly 4 pages listed in the top ten which had any business being there. The rest were bottom scrapers.
My advice? First, think about introducing yourself on a pre-sell or review type site. If you are unwilling to do that, I am unwilling to do business with you!
Second, if you are promoting a product such as this, think about not only putting up a strong pre-sell page, but also some videos, some articles, some blog psots and some PDF files well optimized for the exact name of the product as well. Why?
The front page of Google represents some valuable electronic real estate. There are a lot of bums squatting on that territory with some pretty shoddy pages they've put up.
Every time you can get one of your videos, blog posts, articles or PDF files to land on the front page of Google, in addition to your pre-sell page, you are in effect knocking one of these squatters off from the front page of Google. (Yes, Google can read PDF files, so create a pre-sell page as a PDF file and put it up on your hosting account too.)
My all time record was to own 4 places on the front page of "G" for a product launch. Having those three extra pages listed in addition to my main pre-sell page booted three front page competitors of the front page and out of my way.
Think of Google as a super highway. You want to plug up as many of the lanes with your stuff as you can to help reduce your front page competition.
My question I mentioned earlier: Do you introduce yourself with your full name on pages you use for promoting products as an affiliate?
--Mike
Some would make the point that the only genuine competition consists of the sites listed on the front page of Google because they will get the vast majority of the traffic. I think that's a good point. If you're competing with a site listed on page 55 of the Google results, you're competing with the wrong page. You need to get to the front page to get the traffic you need.
But what's on the font page of Google when you do a search for a top IM product? And, furthermore, are all of those sites listed really competition?
I just did a search on "G" for CB Wealth Formula. And no, I'm not promoting it so don't go down that road with me. I simply chose that product because, ranked by popularity, it's the #1 Clickbank product this week.
Here are some things you might find interesting.
Of the top ten pages returned, 7 of these were Wordpress blogs. Two of the pages were from the actual product domain and one was a Hubpages thingie.
But here is something that stuck out like a sore thumb when I read through the pages. Excluding the two pages from the product vendor's domain, only two of the remaining 8 pre-sell pages had the name of the blogger who put the page up--only one!
There were two pages in which a first name was given but no last name. So only one of these bloggers included their full name and he also had a picture of himself posted.
Now, maybe I'm old-fashioned, old-schooled, or just plain old--but when someone is trying to promote something to me--I'd kind of like to know who the hell they are. Pre-selling, list building, email marketing... are all about building relationships with your clients, prospects or subscribers.
It's hard to build a relationship with someone if you aren't at least willing to introduce yourself. I may be picky, but I simply wouldn't even consider buying through someone's affiliate link if they won't even tell me their name. I don't think I'm the only one who feels that way.
What do you think about that?
On the same subject... all but one or two of these blogs were precisely mediocre, actually less than that. They were poorly presented and the copy quite frankly sucked. Their bonuses didn't always correlate well with the product promoted.
My feeling is that there were 3, possibly 4 pages listed in the top ten which had any business being there. The rest were bottom scrapers.
My advice? First, think about introducing yourself on a pre-sell or review type site. If you are unwilling to do that, I am unwilling to do business with you!
Second, if you are promoting a product such as this, think about not only putting up a strong pre-sell page, but also some videos, some articles, some blog psots and some PDF files well optimized for the exact name of the product as well. Why?
The front page of Google represents some valuable electronic real estate. There are a lot of bums squatting on that territory with some pretty shoddy pages they've put up.
Every time you can get one of your videos, blog posts, articles or PDF files to land on the front page of Google, in addition to your pre-sell page, you are in effect knocking one of these squatters off from the front page of Google. (Yes, Google can read PDF files, so create a pre-sell page as a PDF file and put it up on your hosting account too.)
My all time record was to own 4 places on the front page of "G" for a product launch. Having those three extra pages listed in addition to my main pre-sell page booted three front page competitors of the front page and out of my way.
Think of Google as a super highway. You want to plug up as many of the lanes with your stuff as you can to help reduce your front page competition.
My question I mentioned earlier: Do you introduce yourself with your full name on pages you use for promoting products as an affiliate?
--Mike
I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
Check it out here.
I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
Check it out here.