Exact Match VS Phrase Match

I agree with you.

I have just this year started with niche site building and have been doing some testing (still doing).

I have seen people do videos on this and they use broad or phrase, but I tend to use exact. My reasoning for this is that for a domain and a keyword, I want to match the exact search.

I do this because it seems that phrase and especially broad are not exactly what people are searching for.

Example: If you start with broad and phrase, and then switch to exact, many/most of the phrase and broad matches go away. It *seems* to indicate that targeting a broad or phrase keyword may not work. But targeting an exact will be more successful if you pick one where the numbers are in your favor.

You can always use phrase for article keywords, but I am testing only targeting EXACT keywords and using phrase as additional support.
I tend to use broad for finding small tweaks to the direction I may want to go.


Also, I have both MNF and marketSamuarai. Either are good for deeper analysis. I have lately switched to just using the google keyword tool and then doing some of my own analysis, including exact search in google to see the competition. By the way, this result count number occassionally fluctuates wildly depending on factors I haven't yet nailed down (whether it be datacenter specific or google seeing a lor of exact searches and skewing results?)

But then I check the competition on page 1 of google search as well, you can do the with the free firefox plugin SeoQuake.


Hope that is helpful, I am still figuring it out. I see a lot of people teaching a lot of stuff, but I think a lot of success is -really- that many people are using backlink tools, and networks and consequently they have generally good success no matter what they do

Exact Match = the phrase with each word in the correct order and no other words being searched for. EX: searcher searches for red digital cameras.

Phrase Match = the phrase with each word in the correct order, but including counts for both the phrase being searched alone and within a longer string. EX: searcher searches for best red digital cameras for kids.

So you can see here that Phrase Match will often show more monthly searches because a lot more variations are possible. Exact Match is very specific, and that is why most people like to know those search numbers.

John

Search Term: Kim Kardashian Butt

Exact Match: Kim Kardashian Butt

Phrase match: Is Kim Kardashian Butt Huge?

Broad match: Did Rob Kardashian kiss the butt of a huge ape named kim?

Hope this helps...LOL

If you want to rank for a specific term, you need to use the exact match number every time.

You must remember that the benefit of exact match is that you are targeting those people who have historically searched for those exact words. You would then be targeting those targeted searches. The low competition would mean that you have a better chance of reaching the top of the search engines because you will be competing with fewer websites or articles for those targeted searchers.

Make the decision, do your SEO, article marketing, social bookmarking, etc. and make money. Then, of course, rinse and repeat!