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PLR Dilemma Brought Up by Fellow Warriors

by TiffanyLambert
35 replies
Hey Warriors!

Last night I was invited to a chat with a bunch of well known warriors and what started out hurting my wittle feelings (lol - don't worry, I put my big girl panties on later) turned into a good question I need to start asking of my customers, so I thought I'd start with you.

A fellow Warrior had bought a PLR pack from me which he said wasn't bad - but he didn't learn anything new. (It was on female orgasms). He said he'd been studying that topic for 20 years, and for $10 for pack, it was okay. I'd have to have some mind-blowing stuff in there for a 20 yr veteran of this topic to discover something new anyway, but here's the deal...

After more discussion (and a big "whew" for finding out it wasn't my writing that sucked), I realized a problem with PLR that I need to resolve!

The goal I usually have is to write good content (well written), so that any marketer who buys it can promote whichever product they want to in that niche. An article that they can tailor to promote a wide variety of techniques.

But this customer is wanting to use it for expertise sake - to buy PLR with the lessons in it. I am always thinking of PLR as a conduit to a sales page. So for instance (the example here is sexual instructional in nature: http://www.tiffanydow.com/gifts/Fema...and%20Tips.doc), this is one of the PLR articles I wrote for that pack - I feel like it gives just enough basic yet valuable information for the customer to want to learn more (which is where your link comes in).

However, there's a need for PLR that's the product itself - like this customer wanted to use it for its expertise. That makes sense too And thanks CD for the tip on that!

So my question is...how do I, as a PLR seller, differentiate my plr packs into those that offer opportunity to promote a wide range of products versus those that teach such a narrow or specific or complete lesson that the reader gets complete satisfaction out of what they learned and the PLR buyer can use it as a product itself?

Is there some sort of verbiage I should put on the sales link for each pack that would help the buyer determine which is better?

How do YOU use PLR - as the product itself or to drive traffic to other promotions?

Tiff
#brought #dilemma #fellow #plr #warriors
  • Profile picture of the author TimG
    Tiffany,
    I've purchased some your PLR packs before and have my eyes on a few other packs that I plan to purchase for future products/projects and I've had no issues with how you currently write them up.

    For me, they are utilized in a variety of ways. For example:

    1 - As an email autoresponder series in order to educate just enough to achieve a sale for a specialized product.

    2 - As content for a webpage on my site with the intent to provide just enough info to achieve a sale for a specialized product.

    3 - As content for a webpage that uses adsense as the monetization model.

    With that said, I think the way you differentiate your PLR products is to categorize them with some form of a ranking system. Perhaps, Silver, Gold and Platinum levels with each level becoming more specialized in nature.

    Of course as the PLR becomes more specialized the price should understandably increase. After all, filet mignon should always cost more then a standard buffet.

    Respectfully,
    Tim
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    • Profile picture of the author Frank Donovan
      Tiffany,

      As Tim says, there are ways to categorize your article packs in order to clarify each type of content. Although, if I were to generalize, I'd suggest that most PLR articles are purchased as either straight content fillers for web pages or loose frameworks on which to base a specific promotion.

      PLR intended as a piece of expertise, is usually in the form of a longer report - for instance, the reports that fellow warrior, Bryan Kumar, regularly offers.

      It's made clear in the promotion of these reports that they can be used as they are (with just a change of authorship) or with minimal alteration.

      They also have a strictly limited release and command a commensurately higher price.

      If you've already undertaken the research for a PLR article pack on a particular topic, it might be worth considering using this pack as a base for a more detailed and specific 'expert' report, which you could repurpose as a separate PLR product. You'd more than likely be appealing to a different market from your existing customer base.


      Frank
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      • Profile picture of the author Bryan Kumar
        Originally Posted by Frank Donovan View Post

        Tiffany,

        As Tim says, there are ways to categorize your article packs in order to clarify each type of content. Although, if I were to generalize, I'd suggest that most PLR articles are purchased as either straight content fillers for web pages or loose frameworks on which to base a specific promotion.

        PLR intended as a piece of expertise, is usually in the form of a longer report - for instance, the reports that fellow warrior, Bryan Kumar, regularly offers.

        It's made clear in the promotion of these reports that they can be used as they are (with just a change of authorship) or with minimal alteration.

        They also have a strictly limited release and command a commensurately higher price.

        If you've already undertaken the research for a PLR article pack on a particular topic, it might be worth considering using this pack as a base for a more detailed and specific 'expert' report, which you could repurpose as a separate PLR product. You'd more than likely be appealing to a different market from your existing customer base.

        Frank
        Interesting discussion.

        Frank is correct. Almost all of my PLRs are designed to be sold as how-to guides.

        I also do not allow those packages/content to be given away for free nor to be used as web content. The stuff I put in there is just too valuable to be given away.

        As such, they do cost a bit more than most of the other PLR content (designed for list building, etc.)

        So, it's not for everybody.

        There was a thread started recently which questioned why some of my PLR WSOs were still open 6 months later given that the content was superior and my name was well-known in the forum.

        Well...that's one of the reasons (aside from the other reasons given in that other thread): It's not designed for everyone and anyone to buy and share as free content. And the price is a bit higher, but still a bargain for what they get in return (since most how-guides of that quality are sold out there for around $27 - $47...without any rights. Add on a bonus or two and the prices go even higher.)

        Warriors who buy my PLRs typically plan to sell them as how-to guides, often as stand-alone products.

        Just depends on which portion of the PLR market you're interested in targeting, I suppose.

        Bryan
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  • Profile picture of the author CDarklock
    Originally Posted by TiffanyDow View Post

    How do YOU use PLR - as the product itself or to drive traffic to other promotions?
    Having been well into a bottle of rum, I remember little if any of the conversation last night. I do remember seeing you on camera and thinking "isn't that Tiffany Dow?" - but that's about all.

    So at the risk of repeating myself...

    I use PLR as prepackaged research.

    I'm almost certainly going to do an extensive rewrite, just for flow and tone, and what I really need to be in it is just some reasonably detailed material.

    The quality of the writing is rarely of interest to me; I buy PLR packs from established writers, not because I need good writing, but because if you write well - you almost certainly research well.

    What I primarily want and need from PLR is density of information. The word-count fluff that pads out an article is worthless to me. Keyword placement, irrelevant. "Grab and go" - not what I'm doing at all.

    This may mean I'm not your customer. If you produce PLR that works for me, it's certainly not going to work for other kinds of people. You can't make perfect PLR.

    I did recently buy a PLR pack from a different Warrior in the relationship niche, and it's been excellent for my purposes. It works admirably as a series of talking points, each of the topics can be readily expanded, and it's been very quick and easy for me to shuffle the information into a coherent order and rewrite/expand about 3,000 words of it into about 10,000 words of final product so far.

    However, the PLR in that pack would simply not work as well as your pack does for flat-out convenience. You can't buy it, and then toss it over the wall to your VA sight-unseen, perfectly confident that it's good exactly as-is. I could drip-feed blogs all day with packs like that, and given a steady supply of those PLR packs, I could effectively just kick back and relax and let someone else do all the work. New PLR? Buy, email to my VA, go to the beach.

    I think these are really kind of the two polar opposites in the PLR market. (LOL, PoLaR opposites.) You've got people who are primarily interested in the writing, and people who are primarily interested in the research, and all kinds of spots in between.
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    • Profile picture of the author TimG
      Originally Posted by CDarklock View Post

      I think these are really kind of the two polar opposites in the PLR market. (LOL, PoLaR opposites.) You've got people who are primarily interested in the writing, and people who are primarily interested in the research, and all kinds of spots in between.
      CD,
      Spot on - great comments and that's really what it boils down to - who is the intended customer for the PLR products. My detemination on whether or not I plan to rewrite PLR that I purchase is normally based on my free time and how I plan to use the PLR.

      In some cases I am merely looking for filler content just to get a site up online so I can start the traffic flow process.

      Once the traffic begins to arrive on autopilot then I might turn my attention back to rewriting the PLR on the website or perhaps I just decide to start adding additional content leaving the PLR as is for the pages already created.

      I highlighted your humourous comment above....lol - good one!!

      Respectfully,
      Tim
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    • Profile picture of the author mcmahanusa
      Pardon me if I am misinterpreting your post, (I can be dense sometimes), but perhaps for the customer who really wants your product for the content, you might consider writing a full-blown book on the overall subject and publishing as such (perhaps on Amazon).

      Over the years I have seen very successful books written on female sexuality. Wasn't there' one called "The G Spot"?

      What I'm thinking here is for you to continue on precisely the way you have been, but add a well-researched book on essentially the same subject, just expanded somewhat for a different market.

      Just another arrow in your quiver.
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    • Profile picture of the author TiffanyLambert
      Originally Posted by CDarklock View Post

      Having been well into a bottle of rum, I remember little if any of the conversation last night. I do remember seeing you on camera and thinking "isn't that Tiffany Dow?" - but that's about all.

      So at the risk of repeating myself...

      I use PLR as prepackaged research.

      I'm almost certainly going to do an extensive rewrite, just for flow and tone, and what I really need to be in it is just some reasonably detailed material.

      The quality of the writing is rarely of interest to me; I buy PLR packs from established writers, not because I need good writing, but because if you write well - you almost certainly research well.

      What I primarily want and need from PLR is density of information. The word-count fluff that pads out an article is worthless to me. Keyword placement, irrelevant. "Grab and go" - not what I'm doing at all.

      This may mean I'm not your customer. If you produce PLR that works for me, it's certainly not going to work for other kinds of people. You can't make perfect PLR.

      I did recently buy a PLR pack from a different Warrior in the relationship niche, and it's been excellent for my purposes. It works admirably as a series of talking points, each of the topics can be readily expanded, and it's been very quick and easy for me to shuffle the information into a coherent order and rewrite/expand about 3,000 words of it into about 10,000 words of final product so far.

      However, the PLR in that pack would simply not work as well as your pack does for flat-out convenience. You can't buy it, and then toss it over the wall to your VA sight-unseen, perfectly confident that it's good exactly as-is. I could drip-feed blogs all day with packs like that, and given a steady supply of those PLR packs, I could effectively just kick back and relax and let someone else do all the work. New PLR? Buy, email to my VA, go to the beach.

      I think these are really kind of the two polar opposites in the PLR market. (LOL, PoLaR opposites.) You've got people who are primarily interested in the writing, and people who are primarily interested in the research, and all kinds of spots in between.
      Ah lol You make a lot more sense to me today You use it for research purposes - that explained it well for me! Thanks CD

      So is there a way that I could provide what you need AND what my other customers use it for?

      Actually, you just sparked an idea in my head...woot!
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    • Profile picture of the author Kim Standerline
      So CD...

      I'm curious, are you the chap that said you know all about female orgasms?

      If so hun you're in the minority

      Kim

      Originally Posted by CDarklock View Post

      Having been well into a bottle of rum, I remember little if any of the conversation last night. I do remember seeing you on camera and thinking "isn't that Tiffany Dow?" - but that's about all.

      So at the risk of repeating myself...

      I use PLR as prepackaged research.

      I'm almost certainly going to do an extensive rewrite, just for flow and tone, and what I really need to be in it is just some reasonably detailed material.

      The quality of the writing is rarely of interest to me; I buy PLR packs from established writers, not because I need good writing, but because if you write well - you almost certainly research well.

      What I primarily want and need from PLR is density of information. The word-count fluff that pads out an article is worthless to me. Keyword placement, irrelevant. "Grab and go" - not what I'm doing at all.

      This may mean I'm not your customer. If you produce PLR that works for me, it's certainly not going to work for other kinds of people. You can't make perfect PLR.

      I did recently buy a PLR pack from a different Warrior in the relationship niche, and it's been excellent for my purposes. It works admirably as a series of talking points, each of the topics can be readily expanded, and it's been very quick and easy for me to shuffle the information into a coherent order and rewrite/expand about 3,000 words of it into about 10,000 words of final product so far.

      However, the PLR in that pack would simply not work as well as your pack does for flat-out convenience. You can't buy it, and then toss it over the wall to your VA sight-unseen, perfectly confident that it's good exactly as-is. I could drip-feed blogs all day with packs like that, and given a steady supply of those PLR packs, I could effectively just kick back and relax and let someone else do all the work. New PLR? Buy, email to my VA, go to the beach.

      I think these are really kind of the two polar opposites in the PLR market. (LOL, PoLaR opposites.) You've got people who are primarily interested in the writing, and people who are primarily interested in the research, and all kinds of spots in between.
      Edit

      Female Orgasms for dummies, (I like it)...
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      • Profile picture of the author Dan C. Rinnert
        Originally Posted by Kim Standerline View Post

        So CD...

        I'm curious, are you the chap that said you know all about female orgasms?

        Since I was there and completely sober and, as a result, unfortunately remember a lot of what was said and seen in the chat last night, I can confirm that CD did, in fact, make that claim.

        I can also confirm other things that I would prefer to pretend I never heard and never saw.
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        • Profile picture of the author CDarklock
          Originally Posted by Dan C. Rinnert View Post

          I can also confirm other things that I would prefer to pretend I never heard and never saw.
          Dammit, I keep saying "I'm not going to horrify people this week" and then I end up being very, very wrong about that.
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by Dan C. Rinnert View Post

          Since I was there and completely sober and, as a result, unfortunately remember a lot of what was said and seen in the chat last night, I can confirm that CD did, in fact, make that claim.

          I can also confirm other things that I would prefer to pretend I never heard and never saw.
          I heard Caliban will be hosting seminars in the near future.
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        • Profile picture of the author rapidscc
          Originally Posted by Dan C. Rinnert View Post

          Since I was there and completely sober and, as a result, unfortunately remember a lot of what was said and seen in the chat last night, I can confirm that CD did, in fact, make that claim.

          I can also confirm other things that I would prefer to pretend I never heard and never saw.
          LOL, I knew I should have peeked into the chat last night. Dang, I missed the action.

          @Tiff - I don't believe that men can really know better on that topic than women.

          As for selling PLRs, my common perception is that PLRs are mainly targeted to selling to the average or newbie crowd and not to experts, unless of course if it's specified in the product itself (that it's targeted for experts) or in the marketing materials.

          However, if you clearly want to indicate the target market of your PLR products then why not try an approach similar to the "Dummies" series.

          For example if you came out with PLR for experts then maybe you could put in something like "Experts Guide To Female Orgasm" or something.
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          • Profile picture of the author Kim Standerline
            lol

            I know I'm laboring the point, but I just stop smirking about the thought of a book on female orgasms written by a bloke

            Originally Posted by rapidscc View Post

            LOL, I knew I should have peeked into the chat last night. Dang, I missed the action.

            @Tiff - I don't believe that men can really know better on that topic than women.

            As for selling PLRs, my common perception is that PLRs are mainly targeted to selling to the average or newbie crowd and not to experts, unless of course if it's specified in the product itself (that it's targeted for experts) or in the marketing materials.

            However, if you clearly want to indicate the target market of your PLR products then why not try an approach similar to the "Dummies" series.

            For example if you came out with PLR for experts then maybe you could put in something like "Experts Guide To Female Orgasm" or something.
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            • Profile picture of the author Tom B
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              Originally Posted by Kim Standerline View Post

              lol

              I know I'm laboring the point, but I just stop smirking about the thought of a book on female orgasms written by a bloke
              Kim, some of DO know what we are doing.


              I don't really see how men would be able to learn it from a book but I guess anything is possible.
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            • Profile picture of the author SteveJohnson
              Originally Posted by Kim Standerline View Post

              lol

              I know I'm laboring the point, but I just [can't?] stop smirking about the thought of a book on female orgasms written by a bloke
              OH, *I* could write a book on it ... "20,001 Things You Thought You Knew About Female Orgasms -- And Why You'll Never Even Have A Clue*".

              *conceptualized and researched via 30 years of marriage
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  • Profile picture of the author Tim_Carter
    Big girl panties?

    Well nuff said. I better go on to another thread now..........
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    • Profile picture of the author CDarklock
      Originally Posted by TimG View Post

      In some cases I am merely looking for filler content just to get a site up online so I can start the traffic flow process.
      I stack up shovelware PLR packs all day long for that. I probably have half a million PLR articles that I can just throw onto a site whenever. When I go shopping for PLR, it's usually because I have a product in mind that I want to jump-start.

      Originally Posted by TiffanyDow View Post

      So is there a way that I could provide what you need AND what my other customers use it for?
      I can see there being two separate packs - one information dense, one ready to throw onto a site as-is. I don't know if a single package would work for both, though.

      Originally Posted by christopherNV View Post

      If you're after information, wouldn't it be better to just pick up a whatever for dummies books instead of PLR packs?
      If it came in an editable format I could shuffle and rearrange in a Word document, sure. But it doesn't.
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  • Profile picture of the author cashcow
    I put my big girl panties on later
    I won't ask what you had on before that....


    Seriously, I'm willing to bet that most people want to use PLR as articles - filler for sites or whatever (someone correct me if I am wrong).

    So, for the more serious peeps who want to use it to show that they are an expert, I think you need a different type of package. Maybe one that includes some "other stuff" that experts might want. Not sure what that is though.

    I tried to sell a few packs myself that had some add-ons like niche analysis of the top sites, forums that people would hang out in where you could go and show off your expertise, demographics etc... along with the articles of course, but I was underwhelmed with the response.

    Oh - and BTW - I have some of your packs and they are great. Your writing definitely doesn't suck!

    Lee
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  • Profile picture of the author TiffanyLambert
    Okay I have to share the most hilarious part of last night's chat. It was when CD said he could tell by looking at me - by my red lips, my hair color and my mannerisms (or the way I moved while talking) that I knew things I wasn't sharing in those PLR articles.

    LMAO! That was funny.
    tiff
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    • Profile picture of the author CDarklock
      Originally Posted by TiffanyDow View Post

      It was when CD said he could tell by looking at me - by my red lips, my hair color and my mannerisms (or the way I moved while talking) that I knew things I wasn't sharing in those PLR articles.
      Hey, just because I don't remember it doesn't mean it wasn't true. The filters come down, but I still think pretty much the same. Probably wouldn't have said that if I was sober, but I would have thought it.

      Hell, I've thought it for a long time.

      I honestly think you censored yourself so you wouldn't be accused of writing "filth." I think you put up too tight a fence, and avoided all the things that actually matter.

      But I think you know them. I think you're too smart and too observant not to know them. The only way you could be the kind of person you are and not know them is to be a prude.

      You're no prude. I can tell.
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  • Profile picture of the author Zeus66
    Female orgasm? What? Huh?
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  • Profile picture of the author TimG
    As a clandestine expert on the subject I would just like to say......
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  • Profile picture of the author Mary Green
    I have used PLR as both, but I think expertise helps the sale if you know what I mean, helps you gain trust, etc. I think you would be able to sell more educational PLR at a higher price.
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  • Profile picture of the author Johnny Slater
    It seems to me that who you are marketing your plr to has a great deal to do with what you put in the plr and how it is written.

    Newbies generally won't know the difference between good and bad plr, churn and burn people don't even look at it but just turn around and resell it as is, experienced people who have a clue will want to use it for articles and email filler, and those who really know what they are doing will use it for research for a unique product.

    Each of those seem to be a differnt market with a different mindset and if you can find a way to write PLR specifically aimed at each group then you can set yourself apart from the mountian of other PLR writers, because as far as I've seen, no one writes for more than one or two of those groups.
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  • Profile picture of the author Will Edwards
    Hi Tiff

    Personally, I think that if it's an article, your approach is absolutely fine. However, if it's a book, then you need the killer content too.

    At least, that's what I do.

    Cheers,

    Will
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  • Profile picture of the author Jesus Perez
    To me, PLR is for articles, newsletters and content distribution. I've always associated your products this way, Tiffany.

    If I want to resell something, I always look for a product with PLR rights. Bryan Kumar is a perfect example.

    2 different beasts. 2 different markets.

    If you go this route, I would probably launch a separate site to brand it properly. howtoplr.com or something similar.
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  • Profile picture of the author JamesPenn
    Hi Tiff

    As you know I've purchased a lot of your content before and loved it, but I think it would be great if you could add more expert content, too.

    The content I like to publish on my website and to my subscribers is always of very high, expert quality - usually on more specific topics.

    If you were to create "premium quality" content and sell it (for a higher price), and it was in a niche I was interested in, then I'd definitely grab it.

    But, I would want to be able to use it as free content and not just in paid products.

    Thanks,
    James
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  • Profile picture of the author tjmiller
    Hi, Tiffany

    You already have your PLR Minimart categorized pretty well. You could just add another category. I saw a PLR site once that actually had a section of plr that was just research, and I tried to find that but can't remember who it was.

    They pretty much had it like you do: article bundles, auto-responders, short reports, complete sets, etc. But then they had a section for research articles. (And I think that is what they called it.) It was pretty much this: If you want to do more of the writing on your own, but just need someone else to gather the research for you, buy these.

    You might try something like that.
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  • Profile picture of the author Robert Puddy
    tiffany

    speaking for myself, a good PLR pack would not just be the report and a squeeze page, while they can be useful a better option is the report and squeeze page with an upsell for a second related product that could be the upsell for the report itself

    Plus a well written email series promoting the second product, and a sales letter for the 2nd product usually in the form of a one time offer. (hope that made sense)

    personally i dont need a graphics pack as i have an in house graphics guy, but I'm sure that a further upsel for you would be a complete graphics pack including banners and ebook covers etc

    If the second product was a video (i would like to see the female orgasm done this way hahaha) even better

    Most PLR providers make sure there is a graphics pack, even though they will tell their clients the best way to use PLR is to completely redesign it etc

    While I realise its what helps to sell the PLR in the first place maybe breaking it up in this way would give you a better ROI

    And users of PLR a better menu for each product, meaning they can purchase which parts they need.

    And oh yes Unlimited PLR rights, though you could exclude people from selling the unlimited PLR rights, meaning they could sell the PLR rights with personal use only. Which means when I sell it I can sell PLR rights but the person buying it from me cannot sell it with PLR rights (hope that made sense too)

    Robert
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