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What The Heck Do Guys Buy?

by bretski
47 replies
I was just looking over my CB stats and noticed an alarming trend. 92% of my sales were to women. Of the 8% that were male with almost half of those guys being refunders!

First, what the heck do guys buy or is it just that women are more likely to purchase online?

Second, what can I do to target the other half of the world's population? I don't know if I'm just not talking to them the right way...if I need to more of a "guy" and really kick 'em in the guts (nuts) to motivate them more. Sorry, I don't want to promote ED products and I tend to do more of a soft-sell than beating them over the head with "you need this or else your girl is going to leave you for the pool-boy".

If anyone has any ideas or thoughts?
#buy #guys #heck
  • Profile picture of the author Alexa Smith
    Banned
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    • Profile picture of the author Steven Wagenheim
      While I hate to generalize, men buy things that are men things.

      Sports related
      Auto related
      Tools

      etc.

      Now, as far as digital products, think of niches targeted specifically to men
      such as ED, baldness, etc.

      Online is no different than off line. Men by men stuff.

      Yeah, I know...terribly stereotypical.

      But sometimes...stereotypes are stereotypes because they're true.

      Sit down and make a list of all the things you can think of that a man
      would buy and then see if any of those things relate to information. Then
      go to Clickbank or whatever affiliate marketplace you want to go to and
      see if they sell anything related.

      It's not rocket science. It's just basic research.
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  • Profile picture of the author CJ.Online
    Hahaha, that's actually really funny. I think it's probably just what you're selling.

    Guys love football, women, nice cars and big tvs, so unless you're selling any of that, good luck increasing your "Male Sales" lol
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    • Profile picture of the author Frank Donovan
      Originally Posted by CJ.Online View Post

      Guys love football, women, nice cars and big tvs,
      Hey - we're not all so shallow! Some of us like beer, too.


      Frank
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      • Profile picture of the author bretski
        Originally Posted by Frank Donovan View Post

        Hey - we're not all so shallow! Some of us like beer, too.


        Frank

        There was a CB product that I wanted to promote for this site I have that targets guys that WAS for "Free Beer"! I went looking for it a month or so later and it was gone!

        I do have a few guy products that I promote that I did just on a whim that have wound up being better sellers than the stuff I actually try at. I'm not a gamer but I found 3 products around a game that I do like...wrote a couple of articles and did a review and the thing sells....go figger!!!
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  • Profile picture of the author Frank Donovan
    Originally Posted by bretski View Post

    I was just looking over my CB stats and noticed an alarming trend. 92% of my sales were to women.
    Or, more accurately, 92% of the credit cards and PayPal accounts used to purchase were in women's names

    But seriously, if your products are in the 'relationship' niche (I'm going by your sig file), it's probably just a matter of the topics you're covering.


    Frank
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  • Profile picture of the author Shane N
    Guys like:

    - Martial Arts (Especially MMA)
    - Having Six Pack Abs
    - Dating/Picking Up Women
    - Electronics (iPhones, Nintendos, Xboxes, Etc)
    - Making Money
    - Sports
    - Gadgets & Gizmos
    - Business
    - Golf

    Just off the top of my head to start...

    Best,
    Shane
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  • Profile picture of the author bretski
    I target mostly the relationship niche...although I do have another site that targets horse racing just for the guys. I guess guys just aren't as motivated as much by a broken heart or maybe I just need to tweek them a different way...just talking out loud here trying to figure it out. I mean, I'm a guy...own all the equipment etc. Maybe I just need to be a little more blunt.
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    • Profile picture of the author Frank Donovan
      Originally Posted by bretski View Post

      I guess guys just aren't as motivated as much by a broken heart or maybe I just need to tweek them a different way...
      I've often wondered whether a "keep your ex away" product might be more successful...


      Frank
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      • Profile picture of the author bretski
        Originally Posted by Frank Donovan View Post

        I've often wondered whether a "keep your ex away" product might be more successful...


        Frank
        LOL! "Ditch That Witch!"
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      • Profile picture of the author Tom B
        Banned
        Originally Posted by Frank Donovan View Post

        I've often wondered whether a "keep your ex away" product might be more successful...


        Frank

        I would buy that right now.
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  • Profile picture of the author paulie888
    Wow, those are some seriously skewed stats! Would you mind elaborating on what exactly you're selling/promoting? I do know that there are many male targeted niches on Clickbank, so I'm really curious now about the types of products that you're promoting?
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    • Profile picture of the author bretski
      Originally Posted by paulie888 View Post

      Wow, those are some seriously skewed stats! Would you mind elaborating on what exactly you're selling/promoting? I do know that there are many male targeted niches on Clickbank, so I'm really curious now about the types of products that you're promoting?
      I did try promoting a handful of products that were targeted just for guys as far as relationships, dating...stuff that a woman wouldn't be interested in because I could see a while back that I was only really getting the female segment of the population...so I did a completely separate domain etc...get about the same traffic but conversions suck. I can get them to the sales page and they even go for the freebies but they hold onto that ccard like an old lady holds onto her purse on the L-train!
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      • Profile picture of the author Patri
        Doing a character profile and questionaire for each of your products may help. Eden Pagan used this with great effect for his dating sites.
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  • Profile picture of the author Dan C. Rinnert
    My most recent online purchases were clay and colored sand.

    But I may not be typical.
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    Dan also writes content for hire, but you can't afford him anyway.
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  • Profile picture of the author Alfred Shelver
    Strange I actually made about 10 sales off "growing taller" a clickbank ebook (thats not longer just so you know) and it seems more men want to be taller... Surprisingly few refunds wonder if it worked? Do you think it is unethical to sell a clickbank product if you don't know if it works or is worth it, just because its a profitable Niche?
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  • Profile picture of the author MichaelHiles
    Actually I hate football and TV.

    But wimminz and cars are a go.

    Vintage and performance VW parts for my stable of babies.

    Oh, and pr0n ( but I don't actually buy that).

    For me it's books from Amazon, firearms from gunbroker.com and ammo to feed them.


    I read a Forrester report several months back that showed men's use of the internet in general had radically declined, and ecommerce purchases were also shrinking.
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    • Profile picture of the author Tom B
      Banned
      I like ice cream.
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    • Profile picture of the author bretski
      Originally Posted by MichaelHiles View Post

      Actually I hate football and TV.

      But wimminz and cars are a go.

      Vintage and performance VW parts for my stable of babies.

      Oh, and pr0n ( but I don't actually buy that).

      For me it's books from Amazon, firearms from gunbroker.com and ammo to feed them.
      Ok...so we got, guns, ammo, cars, wimmenz, ice cream (thanks Thomas) and stables full of babies....
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    • Profile picture of the author sbucciarel
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      Originally Posted by MichaelHiles View Post

      Actually I hate football and TV.

      But wimminz and cars are a go.

      Vintage and performance VW parts for my stable of babies.

      Oh, and pr0n ( but I don't actually buy that).

      For me it's books from Amazon, firearms from gunbroker.com and ammo to feed them.

      I read a Forrester report several months back that showed men's use of the internet in general had radically declined, and ecommerce purchases were also shrinking.
      Was that you that just bought my Dad's rifle that I listed at gunbroker?

      But back to the OP ... I don't think men are nearly as interested in the get your ex back niche as women are ... trust me, I don't know why this is because I'm in the keep the ex away niche myself, but men might be more interested in the art of seduction niche. Women already know how.
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      • Profile picture of the author bretski
        Originally Posted by sbucciarel View Post

        Was that you that just bought my Dad's rifle that I listed at gunbroker?

        But back to the OP ... I don't think men are nearly as interested in the get your ex back niche as women are ... trust me, I don't know why this is because I'm in the keep the ex away niche myself, but men might be more interested in the art of seduction niche. Women already know how.
        I LOVE gunbroker! It is my goal to buy a cannon off of there! When I was a kid we lived on a lake and the neighbor had a cannon...would shoot dog food cans filled with cement out of the thing. It was AWESOME! Hmmmm...maybe I'll just become a gun runner...
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        • Profile picture of the author patey88
          You know, your stats are really different from mine. I'm in get-your-ex-back land, and my buyers are more male than female, judging by their names.

          Even if I assume that all the buyers who only give a first initial are female, that puts me at about 50-50. I've never had the sense that my target audience is overwhelmingly female.

          -- Patey
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      • Profile picture of the author MichaelHiles
        Originally Posted by sbucciarel View Post

        Was that you that just bought my Dad's rifle that I listed at gunbroker?

        But back to the OP ... I don't think men are nearly as interested in the get your ex back niche as women are ... trust me, I don't know why this is because I'm in the keep the ex away niche myself, but men might be more interested in the art of seduction niche. Women already know how.
        I'm drooling on this pretty Izmash Dragunov SVD with a buy it now of $6K.

        DAMN YOU IMPORT BAN!! DAMN YOU!!!
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        • Profile picture of the author sbucciarel
          Banned
          Originally Posted by MichaelHiles View Post

          I'm drooling on this pretty Izmash Dragunov SVD with a buy it now of $6K.

          DAMN YOU IMPORT BAN!! DAMN YOU!!!
          Izmash Dragunov SVD. Wow ... I had to Google it because my father deals primarily in M1 Garand's for match shooting ... that is one bad ass rifle. So you cannot import that?

          Dag ... I think I've been living right in the middle of of hot niche all my life and never bothered to exploit it.
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          • Profile picture of the author MichaelHiles
            Originally Posted by sbucciarel View Post

            Izmash Dragunov SVD. Wow ... I had to Google it because my father deals primarily in M1 Garand's for match shooting ... that is one bad ass rifle. So you cannot import that?

            Dag ... I think I've been living right in the middle of of hot niche all my life and never bothered to exploit it.
            AR15.com is the hub of much of the online firearm activity. Juan and Ed Avila are the owners.

            I used to own a screen printing company that primarily sold to the pro 2nd Amendment market that I built to a couple million/year in sales before selling to a larger SP company who wanted my fulfillment systems. I sold heavily through ARFCOM. That was a really fun deal.

            The problem with the firearms enthusiast (and the companion markets) us that they're rife with notoriously cheap *******s.

            Hardcore conservatives and conspiracy theorists, generally speaking, don't have a lot of money.
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            • Profile picture of the author sbucciarel
              Banned
              Originally Posted by MichaelHiles View Post

              AR15.com is the hub of much of the online firearm activity. Juan and Ed Avila are the owners.

              I used to own a screen printing company that primarily sold to the pro 2nd Amendment market that I built to a couple million/year in sales before selling to a larger SP company who wanted my fulfillment systems. I sold heavily through ARFCOM. That was a really fun deal.

              The problem with the firearms enthusiast (and the companion markets) us that they're rife with notoriously cheap *******s.

              Hardcore conservatives and conspiracy theorists, generally speaking, don't have a lot of money.
              My father had m1-m1a-ar15.com built for him and the jackass registered the domain for him (with ulterior motives of profiting from my father's name). He never transferred it over to me after I took over my father's site, so this guy let it expire. I'm using clintfowlerrifles.com in the meantime until I get that domain back ... but yes, they are hardcore conservatives, but my father's customers seem to have a few bucks to spend. His custom work on M1 Garands go for around $3000-$4000 to have one built by him.
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              • Profile picture of the author MichaelHiles
                Originally Posted by sbucciarel View Post

                My father had m1-m1a-ar15.com built for him and the jackass registered the domain for him (with ulterior motives of profiting from my father's name). He never transferred it over to me after I took over my father's site, so this guy let it expire. I'm using clintfowlerrifles.com in the meantime until I get that domain back ... but yes, they are hardcore conservatives, but my father's customers seem to have a few bucks to spend. His custom work on M1 Garands go for around $3000-$4000 to have one built by him.
                Yeah there are some guys with coin. Higher end gun collectors and NFA weapon owners are almost always high net worth individuals. And with ammo prices being what they are now, feeding the beasts aren't cheap.

                I know who your dad is. Too funny... it's such a small world. I'm good friends with Jim Scoutten. I'm sure he knows Jim.
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  • Profile picture of the author Adam.
    I think guys tend to buy products that involve doing or will solve problems with the opposite sex.
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    Adam

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    • Profile picture of the author MichaelHiles
      Originally Posted by Adam. View Post

      I think guys tend to buy products that involve doing or will solve problems with the opposite sex.

      That's called "an attorney".
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      • Profile picture of the author mainstreetcm
        Originally Posted by MichaelHiles View Post

        That's called "an attorney".
        Haha, that made my day!

        As for what Guys buy? Sometimes you will be surprised. I run an info site about high heels with an affiliate link placed here or there. One person, "Paul" thanked me for having such valuable information for walking in a pair of six inch high heels.

        Suffice to say, was the last email I expected to be receiving and opened up my eyes to a whole sub-niche that is NOT being monetized greatly.
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  • Profile picture of the author rapidscc
    Muscle building, seduction

    Mostly muscle building, I passively sell MRR ebooks and I noticed muscle building sells more than others.
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  • Profile picture of the author interplay
    I bought a new washer and dryer online today. Is that a guy purchase...probably not. Trust me, I would have rather bought a new LED HDTV but it didn't work out that way.

    Tim J
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  • Profile picture of the author ClickHere
    men just think on how to make money , not how to spend it, and usually buy only the essential...women buy everything they can and cannot, including totally futile stuff.
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  • Profile picture of the author Bruce NewMedia
    Men definitely buy stuff online. Just its often not what women buy. Men buy:

    GAMBLING PRODUCTS (i've sold tons in the past)
    PORN
    SEDUCTION STUFF
    ELECTRONICS/SOUND SYSTEMS
    SPORTS/GOLF
    BIZ OPS (men are the primary buyers)
    CAR ACCESSORIES

    Obviously there's lots more, but those are categories I've sold personally or helped clients sell.
    _____
    Bruce
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  • Profile picture of the author chewster
    Try women, hunting, sports and beer...Maybe T-shirts and underwear?
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  • Profile picture of the author Silas Hart
    Asking "What do men/women buy" is simply way too broad of a question. There are probably a couple hundred thousand answers of things that guys target more so than women.
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  • Profile picture of the author Amod Oke
    Guys tend to refund more because face it, women have a more "being grateful" attitude, whereas guys will tend to not like a product for whatever reasons.

    Amod
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    • Profile picture of the author dbarnum
      Originally Posted by amodoke View Post

      Guys tend to refund more because face it, women have a more "being grateful" attitude, whereas guys will tend to not like a product for whatever reasons.

      Amod


      Haven't seen this trend at all here.
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  • Profile picture of the author dbarnum
    If this help, here are some things my guys have purchased online lately:

    - magazines (hot rods, welding, car guides - -all type automotive)

    - quality casual and tennis shoes & orthotic inserts for them (good ones are expensive offline)

    - coupons for purchases: magazines & books (like at local B&N, Borders, etc.), restaurants, auto, gardening / outdoor & home repair tools & supplies (Sears, Harbor Freight, local garden centers / WalMart), pharmacy

    - tickets - ok to auto shows (into autos, hey)

    - car parts, cars (eBay & Craigslist - they fly to pick up or drive, if within a nearby state ), tools

    - home repair & outdoor / gardening tools, supplies

    - electronics- cellphones & accessories, gaming equpiment / games / subscriptions (used to be DVDs and videos, but we're using HD & better cable plan now and not into those for a break.)

    OK, if / when more come to mind, I'll add to this - thinking cap on...


    HINT:

    Sell on Amazon and you have a better chance with guys, at least ours. With Verizon Droids and Amazon's free Droid shopping app, they scan bar codes or snap photos and shop instantly by comparison on Amazon. There's even an Amazon Kindle Droid app now Load your PDFs there for the gents - auto, sporting, lawncare, etc.

    Our neighbor taught them this with his Droid - -another male online shopper
    It's getting to be a big thing around in our area (Ohio). Our neighbor works for a Fortune 500 company - -big thing there, shopping with your cellphone and Amazon apps.
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  • Profile picture of the author shabit87
    hmmm, they say women are the "shoppers" and "spenders" but it also depends on what you're selling. some things are more targeted toward the general, some are targeted toward women, if you really want to see more men (which im sure doesn't matter to you, a sale is a sale) you'd have to get more gender specific with your niche.

    so to answer your question and stop rambling, i think its a mixture of what you're selling and women historically being more of a spender then men
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    • Profile picture of the author JohnMcCabe
      I'm surprised no one has mentioned candy, flowers, jewelry and fancy restaurant certificates for after we mess up...
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by JohnMcCabe View Post

        I'm surprised no one has mentioned candy, flowers, jewelry and fancy restaurant certificates for after we mess up...
        So to recap, Men Buy:

        Cars
        Big TVs
        Electronics, gadgets & gizmos
        Tools
        Pr0n
        Beer
        Sports
        Guns
        Stuff to make up but not to get ex back
        Seduction techniques


        Originally Posted by MichaelHiles View Post

        Yeah there are some guys with coin. Higher end gun collectors and NFA weapon owners are almost always high net worth individuals. And with ammo prices being what they are now, feeding the beasts aren't cheap.

        I know who your dad is. Too funny... it's such a small world. I'm good friends with Jim Scoutten. I'm sure he knows Jim.
        Yeah, I'm sure he does. Guns has been his life. Imagine being a kid and the only family vacation we ever took was to the National Rifle Matches at Camp Perry, Ohio every year

        He's old now and instead of shooting the matches, he is a gunsmith and makes custom M1 Garands and other gun work for others who are still in the matches and hunting, etc.
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  • Profile picture of the author Online Bliss
    .
    I don't think men are nearly as interested in the get your ex back niche
    Is there a "Get My Money Back Niche, and My Dog, House, Car"?

    That's called "an attorney".
    Never mind, I found the answer.
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