This can make you a couple hundred thousand bucks....

by Jeremy Kelsall 111 replies
I was trying to send this to my list, but aweber won't let me login? So, I decided to post it here, I hope you guys enjoy it and get something out of it because it is powerful stuff....

Hello Everyone,

Well, It's Saturday night - Late Saturday night just to be clear, and
earlier today I had to go into the doctor because I reinjured my knee.
I pulled the ligaments in it almost a year ago, and it just hasn't been
the same since.

Anyway, the doctor put me back on some pain meds, and one of the weird side effects that it has one me is that it makes me really "chatty", unfortunately my wife is tired of talking to me, so I figured I would send out a quick email, and talk some marketing with you

**beware** - This could get kind of long...What I'm going to talk about is positioning, and the way you can use positioning to put more money in your pocket, which of course is what we are all after, right....?

In my opinion, the positioning, and framing of an offer, service, or other product that you are trying to make money from is in many cases where 9 out of 10 people fall flat, let me explain...

Let's say that you are a site flipper, and you are constantly on the lookout for different ideas and topics to create sites that you will ultimately be able to sell. In most cases chances are you typically go with ideas and niches that you can turn around and sell to someone who is also in some way trying to make money online, right?

So, you make a site on weight loss, and ultimately sell it to someone who might be looking to promote a ClickBank product or something like that, and unless the site has actually made any money for you, you don't get a "whole lot" of money for it...well, I guess the "whole lot" is a relative term as for many people $97 might be a ton whereas others won't bother getting out of bed for $97.

Now, lets assume that you could make a site where you pretty much knew that you could create the site, get it up to speed a bit, and then turn around and sell it for a couple grand...or even more, that would be pretty cool....right?

What if I told you that if you understood, grasped, and practiced positioning, you could for the most part guarantee that a site you made was worth a few thousand or more...or better
yet could turn into a site that one way or the other just kept stuffing cash into your pocket day after day, and month after month?

So, let's see how it would work by way of giving you a couple of examples...Ok?

First though, you have to understand that in almost every single case with everything that I do I look at it in terms of "lead generation" - this is especially true when we do things like creating sites for the sole purpose of selling them.

Why do we do this?

Simple, because we understand that "leads" are worth a ton of money to certain businesses all around the world, so we tend to gravitate towards areas that are willing to pay a ton of money for a lead. Sounds logical, right?

Here's the first example...

About a year ago when we first started running the Loan Modification type offers through the CPA networks,we did very well with them. By very well, we are talking about thousands of dollars well. So, we started looking at the market as a whole and quickly realized that there were a ton of companies at the time that would pay REALLY GOOD money per lead...so, it got us thinking...what would them pay for a whole lead generating machine?

So, what we did was started looking at data to see in which states loan modifications were in the biggest demand - At the time, Pennsylvania was one of the leading candidates. So, we set up a 1 PAGE SITE which was for the most part nothing but a glorified squeeze page, and started geo targeting Pennsylvania with PPC advertising. A week later we had collected over 100 leads which to any loan modification company were worth well over lets say $30 a lead. Basically, we had roughly $3,000 worth of leads, that only cost us a little more
than $200 to get.

Remember, this only took a week to do for the most part...

with the lead database growing, I started to contact some Companies in Pennsylvania by phone, and email letting them know of the set up we had, and told them that we were interested in either selling the leads to them OR preferably selling the whole site with the generation system in place...

At the beginning of week 3 with almost 350 leads in the database, almost $700 in ad spend, we sold the site to an Independent company for $XX,XXX (sorry, I don't talk specifics about earnings) , but I will say that we have also done this in other cities, states, and hubs that have a specific need for this type of site.

If we were to actually sit down and do nothing but what I described to you above for a couple of months straight I'd be willing to bet that we could easily make a couple hundred thousand dollars...easily.

...and all because we know how to position our efforts...

Have you ever actually sat down and thought about that?

If you havn't, you really should, because even in situations outside of site flipping, positioning is one of if not the most important aspects to making money online, and off.

Here's another example of positioning, but I'll have to be a bit more vague here as it doesn't directly involve me, but someone that I was working with. In any event because of positioning she was able to make more than a little bit of money in a niche where she had no extensive knowledge, no name, and no contacts...

So, this was a situation where someone came to us, and pretty much wanted a silver bullet, even worse, she wanted the silver bullet to help her earn money in the Make Money Online niche...the same as many people here probably want.

The conversation started with me asking her how much money she has made via marketing affiliate products or her own products...the answer was ZERO, ZILCH, NADA - She had earned a whopping couple of bucks with Adsense or Amazon, I can't remember which...in any case, it was pretty much the same as nothing...

The only upside is that she knew "how to do everything" - meaning she could write, she understood backlinking, she had all of the information, but for whatever reason she just wasn't able to put it all together for herself in a way that was making her any money...I'm sure that there are more than 1 person reading this that are in that same exact situation....right?

So, we decided that she would offer a service to other Internet Marketers...I won't say what service because I don't want people to flood into it, but trust me when I tell you that other marketers are willing to pretty much pay for ANY service as long as they can see value in it, here are just a couple of examples:

Article Writing
Backlinking
Niche Research
Keyword Research
Rewriting
Graphic Design
etc
etc
etc

The list really is to long and too extensive to go through if you really think about it...

In the end, she decided on a service where she could use "3rd party" services to do most of the work, and all she really had to do was keep orders organized and make sure the information got where it needed to go...If that makes any sense?

I know what you're thinking...easy enough...right? Just set up a WSO...and watch the orders flood in...huh?

In this case, A WSO wasn't the right way to go...frankly because in many cases, especially services there is an easier and more profitable way to go...I told her to position herself behind someone elses credibility, and here is how she accomplished it...

She found 3 marketers who had credibility and a following in the specific area of the service she was going to offer, and then she started contacting them with a proposition of sorts that went something like this...

She offered to do all of the work, take care of all customer inquiries, and to make sure everything went smooth, in exchange for them promoting it to their lists, and in their products, the marketer would receive 30% of all the profits. The 2nd marketer she contacted got back to her within 24 hours, and they came to an agreement.

Today, after she pays the marketer, and pays her expenses, she makes over $7,000 a month RECURRING and GROWING.

So, she went from making absolutely NOTHING in the IM niche to making over 7K a month, AND more importantly getting "in" with a marketer who has the credibility to push any other service that she might think of in the future, PLUS she is starting to get a little bit of name recognition herself, and all because she was able to position herself correctly.

Are you doing everything you can to position yourself correctly? (most people aren't)

Are you even thinking about positioning? (most people don't)

Always take the time to make sure you are positioning yourself in a way to make the most money possible.

Sorry about the formatting, but in the copy and paste from Aweber it got screwed up.
#main internet marketing discussion forum #bucks #couple #hundred #make #thousand
  • Profile picture of the author TTran
    Great post man.

    I'm really going to have to start thinking about this. Brainstorming session ahead of me!
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  • Profile picture of the author ElectricChili
    Interesting stuff. I may have to rethink some of my model based on what you've outlined.
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  • Profile picture of the author TTran
    Hey Jeremy, am I on the wrong list? I've been on your list for a while but never receive stuff like this!
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by TTran View Post

      Hey Jeremy, am I on the wrong list? I've been on your list for a while but never receive stuff like this!
      I'm not sure which list you are on In any event, we normally don't send many emails like this, but providing more value to our subscribers is definitely something that is a big goal of ours over the next weeks, and months so, regardless of which one your own, you'll see the difference
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  • Profile picture of the author Thirty3Down
    I'm hoping that everyone here understands how genius this is...
    This is a "change your life" kind of post.

    Thanks Jeremy...
    Absolutely fascinating...
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  • Profile picture of the author InternetM39482
    Killer stuff, Jeremy!
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  • Profile picture of the author Mukul Verma
    Sounds like it would be good,long for a Saturday night, will bookmark it
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  • Profile picture of the author Shannon Herod
    Never thought I would say this.... But, killer post Jeremy.

    Shannon
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  • Profile picture of the author Dennis Gaskill
    Jeremy - Great post! I always learn something, gain a little different perspective, or at least find some things to think about in threads you start. It's all good. Keep posting!
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  • Profile picture of the author venkyiyer58
    Great post, and gives me plenty to think about, but I wish you had given some hint of what service the lady in your second example offered, e.g., was she telling people how not to fail? Some little inkling would have opened up some more doors of thought.
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by venkyiyer58 View Post

      Great post, and gives me plenty to think about, but I wish you had given some hint of what service the lady in your second example offered, e.g., was she telling people how not to fail? Some little inkling would have opened up some more doors of thought.
      That's the thing though...It could be any service....

      Look at the whole link building thing that was hot here for a while, and just how simple some of the products were. Take Angela for example, she was selling 30 sites a month for $5 a month, and I can almost guarantee that she had 1000 subscribers, I might be wrong, but I bet it was close.

      Imagine if you had a list of maybe 100 sites and you wanted to sell it for $15 or $20 a month and were willing to do all the work finding the sites, verifying that they worked, etc etc

      Do you think for a minute that if you approached some mid level marketer who had a decent following, and products that talked about SEO, that for a cut he wouldn't be willing to promote it knowing that he didn't have to do anything except for hit the send button?

      Sure, you might have some that decline because they don't believe in that sort of actual link building, but you would find a taker if you talked to enough people, and you would be banking...so would he/she...

      So, you both get to make some money, you get some name recognition...then what's next?

      Well...you could run the service for a couple of months, and then sell it for 6-8 times the monthly revenue, and have some kick ass money as a seed for buying maybe an existing site that is pulling in some cash.

      You could come up with a different service and give the same marketer first dibs, but if he didn't want to do it, at least you already have some name recognition, and would most definitely have luck getting in with someone else.

      You could do a bunch of things because your positioning and your bank account are now a whole lot better than when you started...right?
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  • Profile picture of the author Jesus Perez
    MORE PAIN MEDS FOR JEREMY! lol...

    Superrrrrrb advice.

    Hope the knee gets better, man.
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by BlueSquares View Post

      MORE PAIN MEDS FOR JEREMY! lol...

      Superrrrrrb advice.

      Hope the knee gets better, man.
      nooooooooooo more pain meds.

      They are fun for about the first couple hours...after that they just make me tired as all hell lol

      I would imagine at this point though that my knee will probably bother me forever, so you can look forward to my poorly formatted ramblings every other month or so
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  • Profile picture of the author aandersen
    sorry to hear about your pain, pain sucks.

    I agree with dennis. I just about always learn something from threads that you start.

    i will say that this is one of the most motivational threads i have stumbled across in a
    long time. this is not only good IM advise but good business advise in general. After reading this it makes me want to get up and go make some money.
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by aandersen View Post

      After reading this it makes me want to get up and go make some money.
      And that is the thing that is so cool about knowing how to position yourself. You literally could sit down right now, do some brainstorming, and wake up tomorrow to implement it, and could potentially either have some money in your account right then and there, or lock into something that is going to make you some serious bank soon.

      Also, keep in mind that you can position more than just a website that you build, or some product that you think of. Being on a forum like this, and reading the PDF's that we read, watching the videos we watch, and generally being in a community like this gives us knowledge that we can leverage and position in the real world as well.

      Marketing is a whole lot bigger than the terms in which most people think of it in...It's about more than writing articles, building backlinks, or selling some product from Clickbank, or doing lead generation for the newest CPA product.
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  • Profile picture of the author Joe118
    Jeremy touches upon a lot of really good points here:

    * Continuity is the way to go, it builds reputation *and* gives you steady income
    * When you're fed up with managing the continuity product, you can flip it for good money
    * You'll build lots of good connections by cross-promos during the continuity run
    * You'll build a very very valuable list that is used to paying you and is eager to send you more money
    * This model can be used for any service you can imagine, if you need some ideas, PM me and we'll do a JV
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  • Profile picture of the author Jim Hallmark
    Hey Jeremy,
    For just a brief moment I thought about playing devils advocate with you just to have a little fun but then I realized my head is still reeling from keeping up with the "backlinks thread" and conceded that your tenacity would wear me down in the end! If you're lucky though maybe Caliban will take my place!

    Fantastic post. It's so easy to get into a rut with IM and you've just reminded us all how important it is to always be thinking about opportunities at hand that so freely abound and to seize them while you can.

    I can guarantee that I'm going to be searching for some aha moments as I rethink some of the projects I am currently working on this week.

    Thanks for the push in that direction!
    Jim
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  • Profile picture of the author Roy Carter
    Nice post Jeremy

    Just that one sentence... "Are you even thinking about positioning? (most people don't)"
    ...is enough to make a huge change to people's way of approaching the game of marketing (and it can be a fun game).

    Who was it who said that most people are too busy making a living to make any serious money? Can't remember, but taking time out to seriously think about where you want to go and how to get there, how to position your approach etc can make a massive difference to your income.

    Try it folks. Just take 24 hours out sometime to actually THINK about where you REALLY want to be AND how to get there. It could just turn out to be the most valuable 24 hours you've ever spent.
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by Roy Carter View Post


      Who was it who said that most people are too busy making a living to make any serious money?
      .
      I've never heard that before, but there is definitely A LOT of truth to that quote/sentence.
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      • Profile picture of the author teleam
        Originally Posted by Jeremy Kelsall View Post

        I've never heard that before, but there is definitely A LOT of truth to that quote/sentence.
        Joe Karbo Mail order genius. He is now deceased.

        BTW.

        I am going though the same thing with my knee. Advanced Arthritis tore away my ligaments and or cartridges. Now my bone is rubbing against bone. This is really quite painful, and the pain medication doesn't help much. I just hope I don't turn into an addict.

        How to you overcome the pain?

        Tom
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Jeremy Kelsall View Post

        Yeah, an opt-in list, but in this case there would be more information required to opt-in:

        Name
        Address
        Phone Number
        Amount of mortgage
        Number of months behind

        What I was selling was the Lead generation system, and the initial batch of data, so I had to make sure that the data that they needed was there, and by having it there was proof that the lead generation system that I had in place was one where they could get all of the data that they needed to keep it rolling and profitable for them.
        If you are even considering adopting this model, do not let this nugget slide by. To make a lead worthwhile, you usually need more than just a (possibly fake) name and email. Asking for the extra details also increases the commitment of the lead - they've already handed you personal data, so they might as well hear what you have to say.

        Once you think you have a market in mind, find someone in that market and buy them lunch, so you can pick their brains about what info is necessary, useful, not important, etc. Ask them why the data is important, and let them tell you. Once you understand what they need and why they need it, you can position your lead magnet to get fruitful responses.
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        • Profile picture of the author Jeremy Kelsall
          Originally Posted by JohnMcCabe View Post

          If you are even considering adopting this model, do not let this nugget slide by. To make a lead worthwhile, you usually need more than just a (possibly fake) name and email. Asking for the extra details also increases the commitment of the lead - they've already handed you personal data, so they might as well hear what you have to say.

          Once you think you have a market in mind, find someone in that market and buy them lunch, so you can pick their brains about what info is necessary, useful, not important, etc. Ask them why the data is important, and let them tell you. Once you understand what they need and why they need it, you can position your lead magnet to get fruitful responses.
          Thanks for that - In my haze to explain the "what" I probably didn't do a good job in explaining "why"
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      • Profile picture of the author Jeremy Kelsall
        Originally Posted by MarkAndrews IMCopywriting View Post


        You must desire money enough not just for the sake of acquiring money but for the positive change it can bring to your life personally and the positive things it can bring to your family.
        Probably not in the same context...because I don't really buy into "the secret" stuff...but...What I quoted there by you is kind of something that I think about all the time.

        When i first started this, my mind set was...

        I'll do this and it will pay the electric bill

        I'll do this and it will cover part of my house payment

        I'll do this and it will pay for my car insurance

        Since then, I've made my targets soooo much bigger, and I think that it has helped me internally to actually see them to the end.

        When I do things now I think....

        I'll do this and it will pay for a family vacation

        I'll do this and I can put a chunk in the college fund

        I'll do this and we can buy another piece of Property in Louisiana

        In my initial post I made a comment about money, and the amounts large and small being relative, and how some people looked at $97 as a "job well done" and how some people won't get out of bed for it...

        When i first got started, I was happy as **** to make a $20 commission from ClickBank because in all honesty just the fact that it WORKED was shocking to me...i was for the most part one of those people just thinking that there were a bunch of smart guys running around making money selling useless info and bleeding people of their money with info products.

        I WAS WRONG.

        Just about any business model, info product, marketing system, or whatever you refer to them as that I've ever seen - WORK - PERIOD.

        It's really up to the person using them to decide on what scale they are going to work, and whether or not they are going to be one of the folks that thinks a single commission means success, or whether they won't settle until they are truly free financially.
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  • Profile picture of the author paul wolfe
    Jeremy

    Thanks for a really interesting post.

    Sympathise with the knee thing - I have dodgy knees, long story. The best way I found to keep them as pain free as possible is to swim - either back stroke or front crawl (I think you call it free style on your side of the pond). If you can't swim those strokes pay for lessons, learn with flippers as it forces your legs to stay straight - two or three times a week strengthens the muscles in your legs and around your knees like gangbusters. You'll seriously cut down on any ligament problems by an enormous percentage.

    HTH.
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  • Profile picture of the author lacraiger
    thanks for sharing this jeremy
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  • Profile picture of the author Will Edwards
    Originally Posted by GoogleWarrior View Post

    I have to say... it is a little too long. It is the truth that after so many seconds your people's attention span fades. But.. what I read sounded interesting.
    For some of us, it was not long enough!

    Great post Jeremy. I am sure you have inspired quite a few people round here with that one.

    Will
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    • Profile picture of the author sanssecret
      Jeremy,

      I'm speechless. (and those who know me know this doesn't happen often )
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  • Profile picture of the author Caleb Spilchen
    Hey Jeremy,

    When you started that post, jeez I thought we had a WSO ($27+) coming. Well, you just gave me, a HUGE Gift with that post. For that you deserve a thanks. I'm a website flipper, this is inspiration for today

    Caleb
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  • Profile picture of the author Roshan C
    Hey Jeremy,

    You'r one of the most honest and solid marketers I've ever seen online.

    Excellent POST!

    How do I get on your list man?
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  • Profile picture of the author rapidscc
    Hey Jeremy,

    thanks for this one.

    Don't worry about it being long. Sometimes the real valuable things in life can't be grasped nor explained in a few sentences.

    Best,
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  • Profile picture of the author tehnolife
    Banned
    Very good post! You went straight to the point! I think also that positioning is the most important thing!
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  • Profile picture of the author Riz
    Fantastic post that everyone, newbies and veterons can learn from

    Say Thanks to the wife from all of us for not wanting to talk to you
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    • Profile picture of the author Spot the Ball
      Would it be wrong to wish that your leg does'nt get fixed just yet :p

      Great post!
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  • Profile picture of the author Fun to Write
    In fact, I'm doing this right now - positioning myself in a certain market in a certain way.

    Great post, Jeremy.

    The wise ones will heed this advice and start coming up with ideas.
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  • Profile picture of the author JayXtreme
    Look... let's get to the important stuff...

    Are you sharing the meds around or what?

    LOLz....

    Good stuffz, Jeremy.

    Anyone who watches for your stuff will know that this is the kind of thing that you excel at... sharing quality info.

    Jay
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  • Profile picture of the author Mukul Verma
    Hi Jeremy,

    Great post...positioning is CRITICAL...I hope it motivates people and it should. Alot of what you said has great value that people dont get in early stages online, however are critical to success including focus, working on the hard stuff and the rest till come into play and perceive your websites value. I got websites that sell at 3 times the market price based on perceived value.

    Thanks for the share.

    Cheers,
    Mukul
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  • Profile picture of the author Simon74
    Really fab post Jeremy, you always deliver great info and ideas.

    Thanks alot!

    Simon Fusco
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  • Profile picture of the author Zeus66
    Typical Jeremy share. Ho hum. LOL Great stuff, as usual.

    And the lead generation idea is GOLD! I used to sell leads from a simple web form to mortgage co's... this was in late 90's / early 2000's. They paid RIDICULOUS amounts of money for those leads, and the leads cost next to nothing to gather. I never thought about it in terms of positioning, as Jeremy calls it. But that's exactly right! You position yourself as the person hooking up the sellers and the buyers. You're a middleman. It's kind of like the affiliate model, only better. No sale is required for you to get paid.

    Thanks Jeremy. You've made me rethink things. I may have to get back into lead generation. In certain industries they offer crazy amounts per lead. If you can drive targeted traffic to a capture page, you can make BANK!

    John
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  • Profile picture of the author n8
    Jeremy, Great post my man. Thinking outsiide the box a little bit here, but this is exactly what it takes in order to keep moving forward
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  • Profile picture of the author CACruiser
    I really appreciate your posts Jeremy---keep them coming. For me --they are NEVER too long. Contributions like yours inform, and keep the creative juices flowing!
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  • Profile picture of the author createyouwealth
    Thanks for your post Jeremy. Very informative info to keep us on our toes. Keep them coming and all the best.
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    • Profile picture of the author JohnMcCabe
      Killer post, Jeremy. Glad the meds made you chatty while you were thinking about this.

      Picked up my own "knee" about 25 years ago in a hunting accident. Climbed a fence, boot stuck on a nail I didn't see, I came down, my knee didn't. My brother heard the popping noise from ten feet away. I still get little jolts when things don't line up quite right...

      Folks, even if you don't want the middleman deal Jeremy described, you can make your own process easier by thinking in terms of lead generation.
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  • Profile picture of the author bigalan6622
    So when you say you're selling leads do you mean you are selling them email addresses and names from your list that you build from an opt in page?
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by bigalan6622 View Post

      So when you say you're selling leads do you mean you are selling them email addresses and names from your list that you build from an opt in page?
      In the example that I gave, it was more of being able to do 1 of 2 things.

      1. Sell the whole set up for a nice chunk of change that can be used for either operating capital, just to have some money in your pocket, or whatever else you want to do.

      If noone is interested in buying the whole set up...

      2. Being in a position to sell leads individually to a hungry market

      So, your position in the equation is definitely a lot more than simply selling email addresses.

      If you think about it, MOST of what we do online regardless of what we are doing is LEAD GENERATION. If you can wrap your head around the concept of how to generate leads, and then implement successful lead generation in "high end" markets, you will more than likely make more money than you ever thought you would/could.
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Jeremy Kelsall View Post

        If you think about it, MOST of what we do online regardless of what we are doing is LEAD GENERATION. If you can wrap your head around the concept of how to generate leads, and then implement successful lead generation in "high end" markets, you will more than likely make more money than you ever thought you would/could.
        Care to reveal how you identify "high end" markets?



        PS - Don't worry about "long posts" Jeremy, I and many others here would read a book if you wrote it. Anyone that can't be bothered to read long posts will be missing a lot of valuable information. Their loss.
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        • Profile picture of the author Jeremy Kelsall
          Originally Posted by Dennis Gaskill View Post

          Care to reveal how you identify "high end" markets?
          .
          Here are my "personal favorites"

          Loan Modification
          Credit Repair
          Equipment financing (leasing companies)
          Real Estate

          There are tons of others as well, and just by riding up and down your street or watching local commercials when the news is on will likely give you a ton more ideas.
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      • Profile picture of the author Marc2008
        Hey Jeremy, this is killer stuff, man. But I wanted to know, does doing what you did limited to PPC to get leads, or had you guys also SEOed some sites to get leads to sell to local businesses, too?

        Good stuff.

        Marcus
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        • Profile picture of the author Jeremy Kelsall
          Originally Posted by Marc2008 View Post

          Hey Jeremy, this is killer stuff , man. But I wanted to know, does doing what you did require PPC, or had you guys also SEOed some sites for local businesses, too?

          Good stuff.

          Marcus
          It definitely doesn't "require" PPC - But, in a case like this where you can pay for the traffic and get instant results knowing that you either want to sell the whole set up or start selling leads right away...PPC is the most effective way especially in the case where we were geo targeting.
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      • Profile picture of the author bigalan6622
        Originally Posted by Jeremy Kelsall View Post

        In the example that I gave, it was more of being able to do 1 of 2 things.

        1. Sell the whole set up for a nice chunk of change that can be used for either operating capital, just to have some money in your pocket, or whatever else you want to do.

        If noone is interested in buying the whole set up...

        2. Being in a position to sell leads individually to a hungry market

        So, your position in the equation is definitely a lot more than simply selling email addresses.

        If you think about it, MOST of what we do online regardless of what we are doing is LEAD GENERATION. If you can wrap your head around the concept of how to generate leads, and then implement successful lead generation in "high end" markets, you will more than likely make more money than you ever thought you would/could.
        Alright I get what you're saying about selling the whole system or leads individually but how are you capturing the leads? Are you talking about an opt-in list or what? Sorry, it's late and I just don't think I'm quite getting it, but I'm just too interested.
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        • Profile picture of the author Jeremy Kelsall
          Originally Posted by bigalan6622 View Post

          Alright I get what you're saying about selling the whole system or leads individually but how are you capturing the leads? Are you talking about an opt-in list or what? Sorry, it's late and I just don't think I'm quite getting it, but I'm just too interested.
          Yeah, an opt-in list, but in this case there would be more information required to opt-in:

          Name
          Address
          Phone Number
          Amount of mortgage
          Number of months behind

          What I was selling was the Lead generation system, and the initial batch of data, so I had to make sure that the data that they needed was there, and by having it there was proof that the lead generation system that I had in place was one where they could get all of the data that they needed to keep it rolling and profitable for them.
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  • Profile picture of the author Bruce NewMedia
    Jeremy, this is truly a mind-expanding post....applying the 'positioning' concept is something that never really occurred to me in this context. ..and you're so right, that IM is more than backlinking and article writing etc. Thanks for sharing!
    _____
    Bruce
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  • Profile picture of the author Amanda Craven
    With your nose stuck to a computer screen all day it's sometimes hard to pull back and see the bigger picture.

    Thanks, Jeremy - have a ton of your stuff and you always come at it from a different angle. Positioning is key in any industry but particularly in one where it's far too easy to sink into the swamp of sameness.

    Keep taking the tablets. They suit you!
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  • Profile picture of the author rmax777
    I hope your leg heals quickly Jeremy! Great food for thought and action!
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  • Profile picture of the author Nick Brighton
    Dammit... another business model to add to the growing lists.

    I really like the services JV partnership deal Jeremy... that's something I thought about a long time ago but never got around to it (not fully anyway.)

    Here's another twist on your idea:

    Pick any product that is selling out there. Find out which parts require laborious or repetitive work aspects inside the product, then set up shop and start selling those services to the product owner's customers.

    Again, do the JV split thing... and you're getting targeted traffic that fits your offer like a glove.

    And no, as Jeremy points out, you don't have to be the one doing the actual work.

    And here's a hint = you can sell the business once it is making money. (Just let your partner know... not that it will make any difference to them)
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  • Profile picture of the author Daniel Brock
    Originally Posted by Jeremy Kelsall View Post

    I was trying to send this to my list, but aweber won't let me login? So, I decided to post it here, I hope you guys enjoy it and get something out of it because it is powerful stuff....

    Hello Everyone,

    Well, It's Saturday night - Late Saturday night just to be clear, and
    earlier today I had to go into the doctor because I reinjured my knee.
    I pulled the ligaments in it almost a year ago, and it just hasn't been
    the same since.

    Anyway, the doctor put me back on some pain meds, and one of the weird side effects that it has one me is that it makes me really "chatty", unfortunately my wife is tired of talking to me, so I figured I would send out a quick email, and talk some marketing with you
    On a side note, that's too bad man. I just got out of ACL reconstruction surgery on Monday...

    Unfortunately they didn't give me any fun pain meds like you got....only some crappy kind that just knock you out instead of feeling all loopy!

    Hope it gets better dude! Was it a tear?
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by Daniel Brock View Post

      On a side note, that's too bad man. I just got out of ACL reconstruction surgery on Monday...

      Unfortunately they didn't give me any fun pain meds like you got....only some crappy kind that just knock you out instead of feeling all loopy!

      Hope it gets better dude! Was it a tear?
      Yeah, I tore the ligaments in my knee and at the time opt-ed not to have surgery on it...now I'm wishing that I would have just done it. It acts up every now and again, and with all the traveling that we have done lately, and the activities that went along with it, I aggravated it a bit, and it was hurting pretty bad, so the doc prescribed me some fairly "powerful stuff" lol
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      • Profile picture of the author Daniel Brock
        Originally Posted by Jeremy Kelsall View Post

        Yeah, I tore the ligaments in my knee and at the time opt-ed not to have surgery on it...now I'm wishing that I would have just done it. It acts up every now and again, and with all the traveling that we have done lately, and the activities that went along with it, I aggravated it a bit, and it was hurting pretty bad, so the doc prescribed me some fairly "powerful stuff" lol
        Yikes! Sorry to hear that dude. I know exactly what you are feeling right now.

        The surgery itself isn't all that bad, but the recovery afterwords SUCKS. Im on like day 6 after surgery...still swollen and hurts like a mother. It gets better every day though.

        Good luck man.
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        • Profile picture of the author Jeremy Kelsall
          Originally Posted by Daniel Brock View Post

          Yikes! Sorry to hear that dude. I know exactly what you are feeling right now.

          The surgery itself isn't all that bad, but the recovery afterwords SUCKS. Im on like day 6 after surgery...still swollen and hurts like a mother. It gets better every day though.

          Good luck man.

          Thanks

          If I could go back in time, I definitely would have just opt-ed to have the surgery done...unfortunately, my knee got tore up right in the middle of some other health related issues that I was having as well as my oldest son, so I kind of brushed it off as a "whatever" type thing figuring it would just heal well on it's own - I guess I was wrong about that
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          • Profile picture of the author Steven Wagenheim
            Jeremy, on the subject of pain...I'm no stranger to it, so I know it sucks. I
            hope you get your knee fixed up with as minimal discomfort as possible. I
            know it's not going to be easy, but eventually, this will be a thing of the
            past.
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            • Profile picture of the author Jeremy Kelsall
              Originally Posted by Steven Wagenheim View Post

              Jeremy, on the subject of pain...I'm no stranger to it, so I know it sucks. I
              hope you get your knee fixed up with as minimal discomfort as possible. I
              know it's not going to be easy, but eventually, this will be a thing of the
              past.
              At this point because of the way it's "healed" I'm not even sure that a simple surgery would correct it, so it might be a situation of "it is what it is" and managing it for the rest of my life...either way, I can still walk, talk, and do everything else that I used to do, it's just a matter of being a bit more careful, and understanding what my limitations are.
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  • Profile picture of the author Steven Fullman
    Guru 2.0

    Jeremy...what can I say?

    You rock harder than Hendrix.

    Steve
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    Not promoting right now

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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by Steven Fullman View Post

      Guru 2.0

      Jeremy...what can I say?

      You rock harder than Hendrix.

      Steve
      hehe - thanks dude, but I imagine Hendrix could have rocked pretty hard if he was on the stuff the doc put me on
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      • Profile picture of the author Lance K
        Originally Posted by Jeremy Kelsall View Post

        hehe - thanks dude, but I imagine Hendrix could have rocked pretty hard if he was on the stuff the doc put me on
        The stuff you're on would probably have the same affect on Hendrix as Flintstones vitamins.
        Signature
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        • Profile picture of the author laredoan
          Hey Jeremy,

          Thanks for the excellent post. I'm still studying another WSO I bought from you ...and here you go and stretch the limits of my knowledge again!!

          Thank you for that.

          Regarding the knee, I'm a student of alternative and natural remedies.

          There is relatively new supplement that I've read about, and it seems to help rebuild cartilage quicker (inany joint). The supplement is called: Joint Advantage Gold.

          You can get it at drdavidwilliams dot com (definitely not an affiliate link!!!) =)

          And I would definitely take it with the above mentioned MSM. Taking both will definitely help you get out of this sooner.

          Hope you heal quick... but keep on taking the pain killers man!!
          =)

          laredoan
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          • Profile picture of the author Mike Newton
            Jeremy,

            Nothing more I can add to the kudos already given.

            Great stuff....

            Mike
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  • Profile picture of the author senojetan
    Jeremy, good word man. This is going to keep me for that plateau effect.
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  • Profile picture of the author Jeremy Kelsall
    Originally Posted by puff View Post

    this guy lost me anyone quickly tell me what he is saying?
    Dress in womans business attire if you are a man and you will make more money is more or less the moral of the story.
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    • Profile picture of the author CDarklock
      Originally Posted by Jeremy Kelsall View Post

      Dress in womans business attire if you are a man and you will make more money is more or less the moral of the story.
      This is actually true.
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  • Profile picture of the author mysolopopsmiley
    Great post bro, this is an eye opener. I need to start thinking this way in my business.
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  • Profile picture of the author Chris Hunter
    And if you smart off to me again, Jeremy, your OTHER knee will know pain like your first knee does!



    Great post, Jeremy. I've been giving some thought to this actual topic just this past week.
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    Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

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  • Greetings Jeremy,

    you have consistently been able to find new ways to create income streams, that no one else has done before.

    Maybe you should change your warrior named to ... Income Trailblazer.

    I have purchased several of your WSOs and they have all been top notch.

    All the best ... Ron
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  • Profile picture of the author MichaelAppleton
    Amazing insight and some really amazing content thanks.
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  • Profile picture of the author travisl
    In your article, you mentioned that there is at least one person reading that knows how to do everything and knows A LOT, but just hasnt made much money yet. That person is ME.

    Thanks for the post and sorry to hear about your knee
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  • Profile picture of the author sopretty
    Good post!
    I learnd a lot from it!
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  • Profile picture of the author ileneg
    Fantabulous Jeremy!

    Thanks,
    ileneg
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  • Profile picture of the author Rosey G
    Great post.

    We used to do something very similar at the Off Licence that I worked at. If a bottle of wine wasn't selling well, we used to put the price up and reposition the bottle with the more expensive wines. That way it was still a 'cheap' bottle, but by associaton customers thought it offered better value than the really expensive bottles and was better quality than the 2.99 bottles.

    It's all about positioning in such a way as to command authority / respect and harness that effect in profitability.
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    • Profile picture of the author davers
      This is such a great post Jeremy. You have framed this issue in a light I wouldn't have thought of before. We'll certainly be re-evaluating a few elements of our current revenue models.
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  • Profile picture of the author tommydesmond
    That's really inspiring Jeremy, I appreciate the post.

    Let me ask, how did she approach the JV situation with the other 3 marketers, considering she had no track record?
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by tommydesmond View Post

      That's really inspiring Jeremy, I appreciate the post.

      Let me ask, how did she approach the JV situation with the other 3 marketers, considering she had no track record?
      She didn't need to have a track record...

      She had something that any marketer with a following could sell, and the one marketer recognized that, and realized that he didn't have to do anything except for write an email, and push a button to make a couple grand a month.

      Risk VS Reward told him that the only thing he could do in this case was WIN.

      Just as an example, lets say that you ran across someones product that required the building of Several adsense sites a month...and you were good with the writing, could upload the sites, do the keyword research, and everything else that was required THE WAY THE MARKETERS PRODUCT LAYED IT OUT.

      If you contacted that marketer and said "Hey, I can build all the sites for $200 each from start to finish, and if you will promote it to your buyers I'll give you $100.00 from every sale"

      In a big percentage of cases the marketer is going to say YES....the money is going to you, so if it "blows up" it's not him who is looking bad - IT'S YOU. On the other hand, as long as things run smoothly, he's making money each and every day that he doesn't have to do anything for.

      It doesn't get much more passive than that...

      That was just an example, but it is a pretty fair representation of how a deal could be made.
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  • Profile picture of the author Fenshon
    Its posts like this that makes the warrior forum rock. Thanks Jeremy
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  • Profile picture of the author kidder
    Great post, getting between the supplier and customer is not that difficult in most cases. Once you have some basic skills you can apply them in many different ways and turn a nice profit. I like to target markets where your dealing with big ticket products with substantial manufacturing or labor components so we can build in a healthy margin. Your only limited by your imagination.
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  • Profile picture of the author Regina Meyers
    Great post, Jeremy. Like your style and look forward to reading more of your work.

    Good luck with the knee!!!
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  • Profile picture of the author Vyliss
    Awesome, awesome post
    Gave me a lot to think about. I always enjoy your posts and your emails.
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  • Profile picture of the author RogerAderholdt
    Hey Jeremy,

    Sorry you couldn't sleep... but good news for us I guess...

    Great Article with some powerful money making tips there.

    Thanks for sharing.

    Roger
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  • Profile picture of the author Steve Sanchez
    I've heard of a similar technique and I didn't have much luck with it. Of course I was soon distracted and forgot about it. Thanks for reminding me. As we all know it is just a numbers game.
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  • Profile picture of the author Ziki De Naim
    Hey Jeremy, just got an email from Steven Wagenheim suggesting to read your post, he was right to send it as it's a great read, got me inspired and into perspective, thanks a lot to aweber, the meds and for sharing it, much appreciated.


    Take care,
    Ziki
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  • Profile picture of the author Super Affiliate
    Wow, Jeremy. That's some powerful post you wrote there. One question though. You used PPC and when you sold the whole site, did they need to continue paying for PPC? Just curious...
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  • Profile picture of the author tecHead
    Yup... this goes in the bookmark folder.

    Thanks, Jeremy... cleared some cobwebs for me
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    • Profile picture of the author BrashImpact
      Jermey,
      What a fantastic post. I was skimming through the forum as
      i dont have as much time as i once did to spend here. To busy
      positioning. This was probably the best post of the year so far.

      I was about to post a write up on the importance of Prospecting
      and positioning, when i caught this post. Thanks, now all i have to
      write about is the Prospecting side.

      I have said a Million times, and will continue to say it,

      NOTHING IN THIS WORLD HAPPENS til something is SOLD!!

      Sales, Marketing...and Most importantly PROSPECTING correctly
      are the core.

      Thanks my friend, for thinking enough of others to take the time
      and post up this kind of info, its what people want, need, and disire.

      To Your Continued Success,
      Robert Nelson
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  • Profile picture of the author seanicasia
    woah, deep stuff man.

    really have to spend some thinking time on this. Don't know if I'll get any 'a-ha' moment, but I know that if I do, my life's gonna be massively impacted!

    Thanks for the post!
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    • Profile picture of the author ewenmack
      Hey Jeremy,

      Just yesterday a new copywriter on the copywriting sub forum asked how many samples of his work he should have in his portfolio.

      To his amazement I said none because he would be positioning himself as a lowly order taker.

      Gave him an example of how a guy positions himself as a valued advisor.

      He didn't get it because he was in a different industry.

      Had to keep going back and hammering him to stop heading down the path he was heading, as he was destined to be a lowly order taker.

      Yes positioning youself the right way makes a huge difference.

      I'll refer him to your post so he can see how everbody is in agreement.

      Thanks mate.

      All the best,
      Ewen
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  • Profile picture of the author dave147
    Thank you Aweber...and Jeremy
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  • Profile picture of the author aclacy
    Great post Jeremy.
    Any thoughts into expanding into a full blown WSO? With Video / Video training?
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  • Profile picture of the author SeasideMarketer
    Brilliant concept...and what is more...is that you can easily scale this up BIG STYLE

    Thumbs up Jeremy!!

    Cian
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    • Profile picture of the author SteveJohnson
      Originally Posted by SeasideMarketer View Post

      Brilliant concept...and what is more...is that you can easily scale this up BIG STYLE

      Thumbs up Jeremy!!

      Cian
      Welcome to the forum. It's great that you're getting involved, but we really try not to dredge up forum threads that are almost a year old.
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      • Profile picture of the author CDarklock
        Originally Posted by SteveJohnson View Post

        we really try not to dredge up forum threads that are almost a year old.
        Over a year old... first post on 17 July 2010. That's a year and a week.
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      • Profile picture of the author SeasideMarketer
        Originally Posted by SteveJohnson View Post

        Welcome to the forum. It's great that you're getting involved, but we really try not to dredge up forum threads that are almost a year old.
        Ooops...my bad, I clicked the rating button on the forum and went through the 5 star rating threads that took my fancy...didn't pay attention to the date to be honest...the content was so good and relevant

        point taken though!!
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        • Profile picture of the author Jesus Perez
          Originally Posted by SeasideMarketer View Post

          Ooops...my bad, I clicked the rating button on the forum and went through the 5 star rating threads that took my fancy...didn't pay attention to the date to be honest...the content was so good and relevant

          point taken though!!
          Funny you should bump this....Chris Rempel wrote a blog post with details regarding Jeremy's 1st mentioned case study. It's worth the read.

          The “Final Frontier” of Affiliate Marketing, Part Two…
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  • Profile picture of the author RobCopywriter
    Good post, I am thinking of doing something like this, and that $97 would be a ton for me! Especially in internet marketing, im looking into it and hoping to get big on it one day.
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