What Do I Do When Blog Post Page Get to The 1st Page of Google?

10 replies
I've been targeting some keywords with articles and blog posts, and today I cracked the top 100 for the first time with one page o my site for one keyword. That "page" is actually a blog post.

Let's say I crack the top ten with that page for that keyword. How do I keep it there? By its nature, a blog post is transitory. With the exception of comments, once it's done it's done. No new content will be put on that page.

I'm assuming that means it won't be on the front page of Google very long then. What is the strategy for dealing with that?

Thanks!

Ken
#1st #blog #google #page #post
  • Profile picture of the author JayXtreme
    back links will keep or at least hold that page in the top 10 for much longer.

    An aggressive backlinking strategy is enough to keep most good pages up there.
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    Bare Murkage.........

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  • Profile picture of the author GhWriter
    true, keeping your rankings is all about the backlinks. keep building those, and you will lock in your postition. track your rankings ( I use Traffic Travis Pro for this) and if you start dropping down, build more backlinks.
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  • Profile picture of the author Alexa Smith
    Banned
    [DELETED]
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    • Profile picture of the author JayXtreme
      Originally Posted by Alexa Smith View Post

      Why not, Ken?

      I'd be giving it new content, backlinks and so on ... treating it just like I'd treat the front page of a website, and making sure there's an opt-in there.
      I don't think a blog post really needs new content as such.

      It is much better, imho to produce a "pillar post" (strong blog post), and then focus on external factors.. as we both mentioned, backlinks etc.

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  • Profile picture of the author mattlaclear
    When you set up backlinks for the post make sure to backlink the post url and not your main url. That way your ranking isn't short lived.
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  • Profile picture of the author JayXtreme
    @ Alexa

    Maybe my post was a little short...

    I was meaning to say, that adding new content to a post will have a strange effect on things, sometimes detrimental, because of the keyword ratio, and Google will have to freshly spider the post, the blog post will be "pinged" upon update etc..

    So it makes more sense, to me anyway, to have the strength built into the page initially and then focus on the external factors.

    The phone rang as I was typing my previous reply so I got distracted
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    • Profile picture of the author KenTheriot
      Thanks everyone! I'm sensing a theme here...something like "backlinks" is coming through very strongly.

      Cheers,

      Ken
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      • Profile picture of the author FredJones
        You sensed it right. Backlinks come in strongly. More than that, the nature, quantity, source and quality of backlinks matter a lot, as well as the context (mainly decided by the anchor text).

        When it comes to Google SEO, backlinging is the single biggest off-page factor.

        Originally Posted by KenTheriot View Post

        Thanks everyone! I'm sensing a theme here...something like "backlinks" is coming through very strongly.

        Cheers,

        Ken
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  • Profile picture of the author createyouwealth
    Yes most definitely get as many high pr backlinks to your site to hold it in google. All the best.
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  • Profile picture of the author bgmacaw
    Links, good links, new links, old links, internal links, external links.

    For example, I have posts and plain old web pages I published between 2005 and 2008 and either haven't been updated or only that draw the occasional legit comment that still rank well simply because they have good links. They still do get new links, most often unsolicited ones from people who like the content.
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