Can anyone guide me in the right direction regarding Product Creation?

Check out Russell Brunson and DotComSecrets.com - that's where I learned product creation and would highly recommend them.

Hi Thao

Great decision to make your own product. I am working on my 3rd one right now.

You need to find a problem or need that people need to solve urgently.
This requires keyword research and knowledge.

I like Kevin Riley.s product creation tutorial as it tells you the basics without getting too complicated. I won't post the link as I can't remember if it is OK to do so.

I now have 2 products on clickbank that affiliates are promoting. I get a cut of all their sales and 95% value of my own sales. Plus I am in control.

Kenj

What kind of products do you want to create?

IM products?

OR

Non IM Products?

What kind of product are you intending to create? An eBook, I assume? Or something more complex, e.g. videos, software etc?

I ask because each requires their own level of expertise and, with your first product, you want to play to your strengths. If you're a good writer, for example, then that eBook is the way to go provided you have something to say.

On a tight budget, outsourcing is going to be difficult if you want quality. And that really is what you want to be aiming for in this situation. So maybe it's an idea to sit down and brainstorm your strengths/weaknesses and come up with a game plan for your product, then move on to its creation.

Good luck!

With 300 dollars, you should be able to create a complete product funnel, including hosting, autoresponder, a free optin report, a paid product and an upsell product, plus have money to launch it as a WSO. Within that budget, you'll be able to outsource some of it, but you'll have to do some of it yourself. But, it's quite possible if you work strategically.

Assuming you can create a product that interests people, you can draw a profit from that at launch - plus you'll have a product to continue making you money for months and years to come.

Then, you can rinse and repeat.

Thom

Hi Thao

As a War Room member, you should definitely check old posts by Allen (admin).

Go for oldest threads

seems like you are getting alot of good advices congrats by the way for stepping out to make your own product.

I have not much to comment as I do not create my own product yet but I have watched a video created by Lee McIntyre which I think worth to share some points here. He said, instead of creating one product after another in your niche, develop a sales funnel instead i.e. you have something to build your list, low end, backend, membership site or even coaching program. Then you just have to funnel your traffic from one end and you can focus well on your marketing, perfecting your system. Go deep before you go wide.

Thought worth to share it with you. All the best!

Hey Thao,

You need to find a niche that you are familiar with. Then find a need or problem that people have - preferably, something that people are REALLY desperate to solve (e.g. acne, weight loss, etc.).

Then choose what you want to do: eBook, Video Tutorials, Software, etc. and get to work.

Actually creating the product is the longest step. Setting up the website, links, payment, etc. is quick and simple.

PM Sent, check it when you get a moment

Thao -sounds like you were not doing this as part of your affiliate marketing process, but probably should have been and this can also be your launch pad into product creation.

Focus on list building - create a freebie for your market and give it away in exchange for their opt-in.

Then, for now you can market them affiliate products, but you can easily convert those into buyers of your own product when it is ready.

In the meantime, you get a group of eager prospects who can help you plan and position your info product.

I've done this in 3 different niches where I wasn't certain on the angle of the infoproduct.

I developed a 5-10 page content site with the main focus on squeeze page, built a list of a few hundred (you can do that in a day or two if you are willing to pay for the traffic, otherwise it may take you a couple of weeks). So clue#1 of what they want comes when they opt-in for your freebie.

I then promoted a couple of affiliate products to them and watched which one turned out to be more popular (clue #2 as to what they wanted)

I also surveyed those lists, asking them about their frustrations, problems they were trying to solve and other product decisions (Clue #3 to what they want)

I blogged on a daily basis and sent each blog post notification out to my list with the hope that they would become engaged and leave comments - those comments are Clue #4 to what they wanted.

Finally - I came up with problem statement, outline and title for the infoproduct and tested those with the list...even recruited some initial "beta" prospects who turned into rabid fans which helps when you go to launch.

Hope this helps...I often advise my clients to start with their own website, blog and build a small list so they can go through the process above which helps come out with a much better product in the end.

Jeff

Maybe this will help you get on track with a step by step product creation action steps. I'm having a free tele class for affiliates who want to launch your speaking, product creation, author success here.

I'll discuss how I started from scratch with none of my own money and had a nice community in less than 10 weeks starting last October. It has grown to great JV and product creation opportunities, speaking on stage with "7-8 figure earners" and "best selling authors" within a year!

The hour call is free! Definitely register for this call and Take lots of notes if you are serious about growing your business.

-Ruth

To be honest I prefer Video. Because nowadays not many people like reading, unless it is an Ebook that has really powerful stuff like Google Sniper. But if you dont like writing you could make a Video Product, or another ideia for a product can be a Webinar, trust me a webinar is a great way to go.

Luis Gabriel