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What's a healthy opt-in rate for a form?

by markethacker
13 replies
I am getting ~30 sign-ups a day, which is not bad given that the form has been up for less than two weeks, but that's less than 10% given that I get anywhere between 300-1000 visitors a day. Is that a healthy rate by other people's measure?
#form #healthy #optin #rate
  • Profile picture of the author Matt Bard
    Assuming that you are sending them to an opt-in page only and not a blog with a million other options for them, you should be somewhere in between 20% - 40% for cold traffic if you have matched your offer to them.

    Once you get within that range above, you can start tweaking and testing different elements of your page (headline, graphics...) to increase the rate.

    At 10% I would say that you are not in tune with your market (right offer) or making some big mistakes on your page that drive people away. Or you are giving them other things to look at and do besides opt-in. Like a blog with an opt-in form in the sidebar.
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    • Profile picture of the author abednego
      Originally Posted by Matt M View Post

      Assuming that you are sending them to an opt-in page only and not a blog with a million other options for them, you should be somewhere in between 20% - 40% for cold traffic if you have matched your offer to them.

      Once you get within that range above, you can start tweaking and testing different elements of your page (headline, graphics...) to increase the rate.

      At 10% I would say that you are not in tune with your market (right offer) or making some big mistakes on your page that drive people away. Or you are giving them other things to look at and do besides opt-in. Like a blog with an opt-in form in the sidebar.
      20% - 40% sounds about right on average... but with hotter niches, its usually above 75%...

      As for 10% on a blog, I've experienced lower; but it was more due to the fact that my niche was not something that people needed an immediate solution...
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  • Profile picture of the author markethacker
    Here is my challenge, Matt.

    I wrote a blog post that became unexpectedly popular, driving lots of traffic and being retweeted and shared by many influencers. I created an optional download report related to the post and placed an opt-in form at the end of it.

    I confess that there are other distracting info, sidebar items, etc... on the blog. I didn't expect that post to hit any chord with the audience (it was accidental success, and I want to seize it).

    If all I have is a blog post (the address of which is being passed around on Twitter and shared on other blogs), and a digital report, what's the best way to integrate an opt-in form without breaking the blog apart?

    Thanks a lot!
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  • Profile picture of the author kevinhdavis
    Instead of having it at the end of the post, I would suggest having it toward the top and floated left or right with the blog post wrapping around the optin box. That should at least give you a little bump.

    Since it is a post and not a page, if you take off the sidebar it is for all the posts.

    If this is Wordpress, you could create a custom page template without all the stuff, copy the post into a page, delete the post and give the new page the same permalink.

    Last option, would be to do a url redirect on that domain for the url that is being spread around to a custom page outside the blog formatted to improve your optins.

    Kevin
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  • Profile picture of the author markethacker
    This is a great suggestion. Thanks!

    Would changing the post into a page impact its Google rank (It's already on the first page)
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  • Profile picture of the author kevinhdavis
    If you are using the same title, same permalink, same tags, same content. It should appear to be the same page to google. The only difference would be the outgoing link ratio, which could be a factor. You could still add the sidebar links to the bottom of the page to keep that ratio to be on the safe side.

    Kevin
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  • Profile picture of the author LondonPaladin
    The more options on the page the lower the conversion rate. Anything around 10% is quite good for a blog post.
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  • Profile picture of the author markethacker
    Thanks!

    Would a page redirection impact page rank?
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  • Profile picture of the author activetrader
    My opinion is that you have to work so much harder these days to get people to opt in. With so much garbage floating around and all the spam people are reluctant to give out their email address. I personally have a special junk email address for opt in for all kinds of stuff, and I receive probably over a hundred emails a day going to that email address because at one point or another I had to opt in here and there to get to the pitch page or read some report, etc. I am surprized people still opt into something; much more surprized they actually give their primary email address.
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    • Profile picture of the author entrepreneurjay
      Originally Posted by activetrader View Post

      My opinion is that you have to work so much harder these days to get people to opt in. With so much garbage floating around and all the spam people are reluctant to give out their email address. I personally have a special junk email address for opt in for all kinds of stuff, and I receive probably over a hundred emails a day going to that email address because at one point or another I had to opt in here and there to get to the pitch page or read some report, etc. I am surprized people still opt into something; much more surprized they actually give their primary email address.
      No offense but if everyone thought that way we would all be out of business. I personally try to be on as many email lists as I can because Internet marketing is a continuous learning process. You can see what other Internet marketers are doing, get some freebies, and learn some new tricks you were never aware of.

      And you can always unsubscribe when you want to!
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      • Profile picture of the author activetrader
        Originally Posted by entrepreneurjay View Post

        No offense but if everyone thought that way we would all be out of business.
        I agree with this statement; I pray that my subscribers never think the way I do
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  • Profile picture of the author kevinhdavis
    Pure speculation, since there are no cut and dry rules from Google.

    I believe a redirect, would impact the page rank for the following reasons.

    1) It is no longer the same URL, and the pagerank gained by inbound links
    would be lost.
    2) It may follow the redirect with a 301 as described in this post on Marketing Pilgrim, but it will take time.
    Redirect Case Study: Transferring Google PageRank

    Kevin
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  • Profile picture of the author markethacker
    Thanks, Kevin.

    By the way, I ended up using a very handy plugin (Custom Post Template) that enabled me to make this single post into a full width page with its own format, without redirecting or impacting the remaining of the blog.
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