Public Speaking - Hard or Soft sell?
In a couple of weeks I'll be speaking at an event held by the company I'm involved in. Specifically, I'll be talking about social media as a marketing tool to 60-100 small businesses in the room.
When we've been advertising the event, we've been careful to let the attendees know that they will be getting something very valuable out of this, and not just a sales pitch. Whilst they will get some real value, at the end of the day we are looking to convert as many people as possible into clients. I'm cautious of going for a hard sell after the advertising line we took.
What do you guys think works best and do you have any techniques of pushing a sell without it looking like you are?
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