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Local Marketing Strategies

by turntwo21
10 replies
I'm looking for the help of small business owners offering a product of service locally...

If you had to choose just ONE strategy to market your business LOCALLY, what would that be? How would you go about it.

Any input would be greatly appreciated.
#local #marketing #strategies
  • Profile picture of the author Jim Schaub
    google local ad link.
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    Get Sales on Demand
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  • Profile picture of the author Brad Callen
    can we include offline marketing too?
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    iWriter.com - The Original Content Creation Service. Now with over 350,000 active writers. Let us write or re-write your articles, eBooks, blog posts and more... for as little as $1.25! 3,711,814 articles written to date!
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  • Profile picture of the author MichaelHiles
    One strategy only?

    Word of mouth.
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    • Profile picture of the author 1960Texan
      Originally Posted by MichaelHiles View Post

      One strategy only?

      Word of mouth.
      Yep. My wife and I have a wine and cheese shop. We've advertised in the local newspaper and several magazines, I have a website that gets updated weekly, I use Facebook, Twitter, etc., and we've had several articles written about us and have been featured on television a few times. Everything is effective, but word of mouth (by a very large margin) has been the most effective.

      Will
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by MichaelHiles View Post

      One strategy only?

      Word of mouth.
      I remember reading about the lady that developed the "Baby Einstein" line of kids videos.

      She didn't do any formal marketing. Everything was by word of mouth and reviews in parenting magazines. She sold the company to Disney for excess of thirty million.
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  • Profile picture of the author sitefurnace
    I have friends that own local businesses. One is laptop repair and the other a carpenter.

    I have shown them both the basics of adwords and they are reporting that it is working really well.

    For this to work I think that it really helps if your value per customer is high. My carpenter friend quite regularly earns hundreds of pounds from just one customer so more than covers the cost of obtaining them. He only spends around £20 a month and gets loads of enquiries.
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  • Profile picture of the author Michael Mayhew
    Get listed on Google Maps
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    IMO Partnership. A National Insurance Marketing Alliance.
    http://www.imopartnership.com/

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  • Profile picture of the author Andyhenry
    It depends on your business.

    I help a lot of local businesses and different things work for different niches.

    Local radio ads are working well for some of them.

    Yellow page ads for others.

    Ads in local community newspapers also working well.

    etc.... so it depends.
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    nothing to see here.

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  • Profile picture of the author Premium Wordpress
    Optimize for the first page in the organic and business listings and have lots of testimonials and positive reviews. I had a business owner tell me emphatically that when he started asking for reviews to get better ranking in Google Places his conversions shot through the roof as well.
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