OFFLINERS: Making money is so much easier than you think
Mubarak Waseem here.
Now, a lot of people on the main forum are asking more offline questions, so I thought that I would post a quick nugget of info:
From my year or so of experience in the offline niche, I have found that the NUMBER ONE THING I need to do is get my clients to REMEMBER my first contact with them.
Let me tell you what I mean,
In the UK, there are thousands of SEO companies all offering the same services to businesses - businesses literally get hundreds of SEO requests through their door. Now, just thanks to the warrior forum I know more SEO than these companies do, hence why they are trying to rank for short-tailed high-competition keywords.
I want to stand out from that same old crowd, and so there are different things that I do.
Firstly, why not try to send something a little 'different'. Instead of the usual 'imagine how it would be to get to the top of google', why not send them an image of a google search page with their competition on it, and than photoshop in some text saying: He is getting 1200 more visitors than you a MONTH or something like that.
Even if you are sending plain ole' emails, make them stand out from the crowd - you need a USP or unique selling point. I use 'student in summer vacation, doing a few projects' etc. I'm sure that you can use your own.
Let me give you another example: I was talking on the phone to the owner of a company after sending him an email the previous 2 days.
Now, this guy gets around 50 emails a DAY from other businesses all offering im different rubbish from Pizza hut to loans to Viagra etc etc
I was on the phone to him, and BEFORE I told him who I was, and BEFORE I mentioned the preliminary email that I sent him, he said "ahh, you emailed me a couple of days ago. I remember that".
Why?
Well, I made sure that my email STOOD OUT. No, Dear Sir/Madam. I went straight in with "You're busy. So am I. Let's keep this short and sweet".
I have to wrap this post up now, and I wish I could re-iterate and give you guys more examples.
just remember that there are plenty of fish in the sea, but only a few whales. And it's the whales that stand out. If you want to stand out, you'll have to do something pretty spectacular (but, don't jump in and out of water )
OK, perhaps that analogy failed. Just make sure that you, at all times, keep in mind that you will NEVER get a client until you can stand out from the crowd. It may be expensive to do so, but rather than an expense I call it an investment.
Mubarak
nothing to see here.