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Best Marketing Books Written after 2000

by MisterMunch
8 replies
What "modern" marketing books do you recommend for someone who want to understand more about marketing (or expand their knowledge)?

I was hoping we might be able to make a list of good books for the online marketer.

I understand that the old marketing lessons from back in the days are very valuable, but I think it would be interresting with a list of good marketing books from this century (2000-2010).

I am primary looking for "paper" books and not eBooks. Hoping to get some good responses.
#2000 #books #marketing #written
  • Profile picture of the author leighla
    You can try The Modern Marketing Book edited by Michael J. Baker and Susan J. Hart written in detail and simple language, all about modern marketing, post modern marketing, relationship marketing, etc...
    Just a little help...
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    • Profile picture of the author dbarnum
      Here's an excellent new book on Bestseller lists already:

      "The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly,"

      by David Meerman Scott @ 2010

      This book goes into plenty of details with real life examples of what works today, instead of past outdated (and more costly) marketing / press release strategies.


      Also, not a book, but print magazine, the July / August 2010 issue of "Inc." has good content to help, like an excellent article for growing business using the phone by a pro who cold calls with wrong numbers and has success with many other ways, too.
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  • Profile picture of the author MisterMunch
    Thanks a lot to everyone who has contributed.

    I have to add some to the list also : - )

    -4 hour work week (Tim Ferris)
    -Crush it (Gary Vanderchuk)
    -Long Tail (Chris Anderson)

    Keep em coming!
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  • Profile picture of the author David Jackson
    Originally Posted by MisterMunch View Post

    I understand that the old marketing lessons from back in the days are very valuable, but I think it would be interresting with a list of good marketing books from this century (2000-2010).
    Don't be so quick to dismiss the classics by Hopkins, Ogilvy, Caples, Schwab, Sugarman and others. They're still among the best marketing books ever written, regardless of era. And should be on everyone's "best ever" list.

    David Jackson
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    Powerful, Free Marketing Tips to Help Grow Your Business!
    http://www.free-marketing-tips-blog.com

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  • Profile picture of the author Loren Woirhaye
    There's a huge amount of largely repetitive stuff published
    in the business book category - perhaps its because, while
    most sectors of the book industry are shrinking, business
    books are booming.

    Some books published in the last decade or so that
    impressed me are:

    "Cashvertising" Drew Eric Whitman
    "No BS Marketing To The Affluent" Dan Kennedy
    "Uncensored Sales Strategies" Barrows and Kennedy
    "Your Attention Please" Brown and Davis

    ...and a special mention of a breakthrough book from
    1998 - out-of-print and costly to obtain but very worthwhile:

    "Rapid Response Advertising" Geoff Ayling


    ... if you're looking for books on how great internet
    marketing is, you'll find many of them are written
    for the person who has a hard time finding the on-switch
    on their computer... too basic, from a technical point
    of view, to be very useful on a practical level. Read
    a few, about blogging or social media or whatever, and
    you'll get the idea... with IM you learn by studying what
    real marketers are doing, not reading books about
    Facebook.
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    • Profile picture of the author MisterMunch
      Originally Posted by Loren Woirhaye View Post


      ... if you're looking for books on how great internet
      marketing is, you'll find many of them are written
      for the person who has a hard time finding the on-switch
      on their computer... too basic, from a technical point
      of view, to be very useful on a practical level. Read
      a few, about blogging or social media or whatever, and
      you'll get the idea... with IM you learn by studying what
      real marketers are doing, not reading books about
      Facebook.
      I understand what you are saying and am trying to avoid books about "click here", "join there" etc.

      I am thinking more in terms of business or marketing concepts and ideas that are designed with the internett in mind (seth godin, the long tail etc.).

      Since I enjoy the innovating and new-thinking aspects of marketing more than the actual sale, I find a lot of entertainment in the discussions and examples/case studies you typically find in printed books.

      I have a pretty good understanding on how to drive traffic and such+ I get my daily information from the WF, the blogs and my inbox.
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  • Profile picture of the author Zero
    Mark Joyner's "The Irresistable offer" & "The Great formula" were written after 2000 right? Both of them are fantastic books.
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