The Best Marketing Techniques I Know Came From a Musician...
I've been following CDBaby.com founder Derek Sivers for a while. I'm always impressed at his marketing techniques, which are usually the same for music as they are for almost any other product (for some reason, this baffles musicians, but then again, we all knew starving artists have a thought process all their own...)
Anyway, I thought I'd share his most recent post about your viewpoint as a seller. He highlighted perceived value and scarcity as some of your best weapons.
This isn't new information, I'm sure, but it's a good, condensed refresher, so I thought I'd share it with you.
Valueable to others, or only you? | Derek Sivers
Anyway, I thought I'd share his most recent post about your viewpoint as a seller. He highlighted perceived value and scarcity as some of your best weapons.
This isn't new information, I'm sure, but it's a good, condensed refresher, so I thought I'd share it with you.
Valueable to others, or only you? | Derek Sivers