BodyBuilding / Fitness market discussion
Unlike IM which seems to have info product mania, fitness / bodybuilding has around 150 clickbank products in total. Quality new launches are few and far between.
Yet bodybuilding.com is one of the biggest forums online with a million members.
There are an abundance of fitness DVD's etc but not being marketed in the traditional IM sense. There is an ozzie company which wholesales alot of bodybuilding videos.
That perhaps is an opportunity in itself - to produce and promote the DVD stuff using lists and IM launch methods. One thing is you would need to pay high quality models / athletes for it to be professional. There is great potential for "MANIA" inducement.
I am also looking at producing a range of workout posters from my art.
There are however a large number of print books in this market - far more than for IM stuff.
So thats it for the info products
Bigger than info products are supplements and fitness equipment, both of which can be branded and dropshipped. So the info products are the bottom of the sales funnel. Recurring sales come from supplements and big ticket sales from gym equipment.
Despite what you may gather from the low level of digital info products, there are probably far more people buying fitness / bodybuilding products online by a huge margin than buying IM related stuff.
Potential JV and list building partners include all the gyms, personal trainers, nutrition and supplement distributors, fitness authors, fitness magazines and gym equipment sellers. So the potential for JV's is far greater than in IM.
Much much greater in fact.
After all, you're probably following a few hundred people already that aren't doing squat for you.....
Life is not a sprint, its a marathon. A bad start does not really matter too much
Gareth M Thomas
Serial Entrepreneur
Auckland, New Zealand
Gareth M Thomas
Serial Entrepreneur
Auckland, New Zealand