40 replies
Hi all,

I made a video that I have literally just finished today after weeks of work and would like to know what you think, but also what to charge for it?

Its purpose is to increase the positioning of offline marketers with a professional video that will be branded to them. They can then put the video on their website as a show piece.

They tell me the changes they want to make, then I send it to them ready to go.

I was thinking a flat base rate minimum with the option to give more if they thought it was worth it, thus making it more accessible to offliners.

I know not everyone starting out has loads to spend on things like this but, would really find it useful when trying to get over objections potential clients may have such as their credibility.

Please note the watermark is just a random image I placed there, just so people wouldn't rip it from youtube. Anyways - enjoy (hopefully)



I'll take the offer down when i've sold so many, would appreciate your thoughts?

Steve

Here's a a few smoke colour change examples:

http://img248.imageshack.us/img248/8...mcomp10000.jpg

http://img13.imageshack.us/img13/851...mcomp10000.jpg
#feedback #offliners #price #video
  • Profile picture of the author Abul-Hussain
    Love it! Price is good too only if the $47 included customisation, as this is going to be one of those generic videos.

    All the best.

    Abul

    Originally Posted by Steve Holmes View Post

    Hi all,

    I made a video that I have literally just finished today after weeks of work and would like to know what you think, but also what to charge for it?

    Its purpose is to increase the positioning of offline marketers with a professional video that will be branded to them. They can then put the video on their website as a show piece.

    They tell me the changes they want to make, then I send it to them ready to go.

    I was thinking a flat base rate minimum with the option to give more if they thought it was worth it, thus making it more accessible to offliners.

    I know not everyone starting out has loads to spend on things like this but, would really find it useful when trying to get over objections potential clients may have such as their credibility.

    YouTube- Offline Pro Local sample Video - Yours To Own

    I was thinking maybe $47 + optional extra?

    I'll take the offer down when i've sold so many, would appreciate your thoughts?

    Steve
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    Author | Speaker | Digital Marketing Coach

    I help ordinary people achieve extraordinary results online. Get in touch to see how we can help you build a 6 figure business.
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  • Profile picture of the author Kevin AKA Hubcap
    Hi Steve,

    Watched the video and its good. You can try $47 but I'd try going a bit higher. Maybe $77 or even $97.

    I've seen similar WSO's go for $97 so I think you should start there.

    I do have a couple of small questions I'd like to ask. Are you relatively new to producing videos and did it actually take weeks to complete?

    I ask because the video is good. You obviously have skill. If you're new to producing video you'll turn those weeks into a couple of hours with some more experience.

    One more thing that's more a hang up with me. There's no human voice. IMO a human voice will provide more of an incentive to act than just text and music.

    Also, you might try being more direct about what a business can expect. They all want to increase their bottom line and that usually comes about by increasing prospects. Turning more of those prospects into customers. Turning first time customers into repeat customers. Increasing conversion rates. And providing alternative revenue streams.

    Just my .02

    Kevin
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    • Profile picture of the author Steve Holmes
      Hi Kevin,

      Your 2 cents is more than welcome.

      The reason behind the video is to generate hype in what the offliner is doing rather than it being an instructional video. It is to give them credibility and position themselves as someone who really knows what they are doing rather than a camtasia presentation for example.

      After that person is interested they can then make a more educational video where they talk over.

      If someone wanted to add their speech to this video I could either remove the music or make it really quiet for them to talk over, really not a problem.

      I will probably have it up as a WSO later today.

      The video was made in Adobe After Effects but I guess with anything you get experience in you improve with that experience.

      I think a big plus is I enjoy doing this and I think a lot of people will benefit from this video whereas a one off would have been unaffordable for most people.

      ~Steve

      It is to generate curiosity in the business owner and feel the
      Originally Posted by Kevin AKA Hubcap View Post

      Hi Steve,

      Watched the video and its good. You can try $47 but I'd try going a bit higher. Maybe $77 or even $97.

      I've seen similar WSO's go for $97 so I think you should start there.

      I do have a couple of small questions I'd like to ask. Are you relatively new to producing videos and did it actually take weeks to complete?

      I ask because the video is good. You obviously have skill. If you're new to producing video you'll turn those weeks into a couple of hours with some more experience.

      One more thing that's more a hang up with me. There's no human voice. IMO a human voice will provide more of an incentive to act than just text and music.

      Also, you might try being more direct about what a business can expect. They all want to increase their bottom line and that usually comes about by increasing prospects. Turning more of those prospects into customers. Turning first time customers into repeat customers. Increasing conversion rates. And providing alternative revenue streams.

      Just my .02

      Kevin
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      "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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      • Profile picture of the author Marty S
        Hi Steve.

        SSW

        I like the idea but I don't think you should be giving away your time for so little. I would be leaning to something more like $200, but add one or two more branding spots within the video, rather than just at the end.

        The quality of the video is fine and your After Effects work is impressive. However, I thought the video had a little too much with text effects and slightly scattered visual references, making it a little bit of a challenge to read and follow. I love a video with a story, and I feel that aspect could be improved.

        I also think the music choice cut into making an impact, rather than adding to it. As a video buyer, I do not want an iTunes ad popping up on my video either.

        I have thought of doing something like this myself for another market, where I would take the video files and fill-in-the-blanks so to speak for anyone who buys a copy. Your video did give me some more thoughts about that, so thank you, and all the best with this.
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        • Profile picture of the author Steve Holmes
          Originally Posted by Marty S View Post

          Hi Steve.

          SSW

          I like the idea but I don't think you should be giving away your time for so little. I would be leaning to something more like $200, but add one or two more branding spots within the video, rather than just at the end.
          I could add a watermark through the whole video so that wouldn't be a problem.

          Not sure about the $200, if people are happy to pay that then it's different.

          That's why I was thinking an affordable flat minimum and people could pay more if they thought the video warranted it. Not sure if people would abuse that lol, dunno just an idea.

          The video is just to sell the sizzle, look like a consultant who is the real deal and then educate the prospect once they want to know more.

          With regards to iTunes ads popping up, they don't if the video is embedded on your website homepage for example. Your website is where you should be sending your clients to from direct mail - not Youtube.

          You could even host it on Screencast so it's not a problem. You're welcome, GL with your venture.
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          "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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          • Profile picture of the author Marty S
            Originally Posted by Steve Holmes View Post

            I could add a watermark through the whole video so that wouldn't be a problem.
            Yes you could. Personally I don't like to use watermarks anymore - I prefer branding the video.

            Originally Posted by Steve Holmes View Post

            With regards to iTunes ads popping up, they don't if the video is embedded on your website homepage for example. Your website is where you should be sending your clients to from direct mail - not Youtube.

            You could even host it on Screencast so it's not a problem. You're welcome, GL with your venture.
            Yes, but if you host an iTunes song outside of Youtube, then you are blatantly infringing on copyright license, meaning your customer cannot use the song, and YOU cannot even rightfully sell the video then.

            Careful as you go with this issue.
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            • Profile picture of the author Steve Holmes
              Originally Posted by Marty S View Post

              Yes you could. Personally I don't like to use watermarks anymore - I prefer branding the video.



              Yes, but if you host an iTunes song outside of Youtube, then you are blatantly infringing on copyright license, meaning your customer cannot use the song, and YOU cannot even rightfully sell the video then.

              Careful as you go with this issue.
              If people want a different audio, even if they want some relaxing music quietly playing and then them talking over it is fine with me. They can just send it over to me and ill swap the audio - that's one of the great things about editing software (bad spelling can also be corrected hehe)

              Only thing is it won't have the bonus of being synced.
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  • Profile picture of the author WikiWarrior
    Hi Steve,

    Excellent video. I'm definitely interested in getting one of these done in the near future as I am just starting a local 'offline' business consultancy and I don't have a website yet. One of my 'foot in the door' services is offering a free business video to business owners so this would be a cool example to get them interested. At the moment I just make slideshow videos using their photos but I'd like to offer to shoot some live footage of their business and even live testimonials.

    I could even put a video like this on a DVD and go in to visit the business owner with a portable DVD player to show them what I can do.

    Once I get on a roll I'll get in touch.
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  • Profile picture of the author parklands
    looks great.
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    • Profile picture of the author blkfin
      Awesome idea.

      Couple of questions?

      1. The google is UK, do you have one that is US?

      2. The can the flyout be the center of our city?

      3. Can you add our logo as a watermark?

      4. Can you add our logo or possible our homepage as a "scene" to the video.

      If the answer is yes...then I am in right here right now right here right!

      Jim
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      • Profile picture of the author Steve Holmes
        Originally Posted by YOUniversityLife View Post

        Hi Steve,

        Excellent video. I'm definitely interested in getting one of these done in the near future as I am just starting a local 'offline' business consultancy and I don't have a website yet. One of my 'foot in the door' services is offering a free business video to business owners so this would be a cool example to get them interested. At the moment I just make slideshow videos using their photos but I'd like to offer to shoot some live footage of their business and even live testimonials.

        I could even put a video like this on a DVD and go in to visit the business owner with a portable DVD player to show them what I can do.

        Once I get on a roll I'll get in touch.
        Ok mate cool

        Originally Posted by blkfin View Post

        Awesome idea.

        Couple of questions?

        1. The google is UK, do you have one that is US?

        2. The can the flyout be the center of our city?

        3. Can you add our logo as a watermark?

        4. Can you add our logo or possible our homepage as a "scene" to the video.

        If the answer is yes...then I am in right here right now right here right!

        Jim
        0. The end of your post made me laugh.

        1. Us can be done but not sure if it would be too much for me to be the one recording the footage and then interlacing everything, If you want to send it to me when I make the video available to buy then no probs.

        2. The flyout can be of your city if you sent me like 10 HD images of the city - space shot of that area on the world map but this would be an extra as I am sure you can appreciate that takes alot of time to do.

        3. No problem, would just have to be a PNG to stop the white edges banding.

        4. Not sure what you mean "exactly". What would the scene involve?

        ~Steve

        What are people realistically thinking about price?
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  • Profile picture of the author Andyhenry
    I think as someone said - it depends on the customisation.

    If you're going to knock out 300 of these all almost exactly the same then I wouldn't want one, if it was different enough then I'd buy one.

    By the way - you need to check your spelling for recommended (not 'reccomended')

    Good luck with it - let me know when you run your WSO

    Andy
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    nothing to see here.

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    • Profile picture of the author netkid
      Steve,

      It reminds me of a little like the Google commercial during the Superbowl this past year. It was one of the top 10 viewed during that time if I recall. It has good style to focus on the milleniums, Gen Y's, etc. as the audience to go after.

      I would suggest you go after the $97 for how it is in stock form, and charge $200+ for customization of watermarks and maybe changing up the sequence to make each unique as Andy Henry suggested.
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  • Profile picture of the author Steve Holmes
    Hey Andy, follow your posts a lot!

    Thanks for the reply - I won't be selling 300 - I just want to recoup some of the money I spent on After Effects and the $1000 worth of extra plugins and pre matted stuff! If I could turn a profit on that then added bonus really.

    It was on my mind though, It's one of the reasons I was thinking about a base rate minimum plus the option for someone to pay more. Reason being if I hit my target (I haven't decided what that is yet) and people pay more than the minimum, less get produced. When I hit the target i'd just pull it so it would no longer be available.

    I guess with regards to customisation it's hard to quantify as would be relative to what was required. Probably something that would have to be a chat over.

    Yeh someone pmed me about the spelling so i wouldn't look bad here Damn straight talker
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  • Profile picture of the author Steve Holmes
    That's cool with me - Do you think I should do a poll?

    Nevermind I don't think I can now the thread has started?
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    • Profile picture of the author netkid
      Hey Steve,

      Let the market help you make pricing. Do split testing on the price when you throw up a sales page. That's the best way to figure out what the market will bear for this. Just think of the man hours and and expertise it would take someone who doesn't have the time nor the skills to do this and it could get a premium.
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  • Profile picture of the author czilbersher
    Hi Steve,

    You're getting a lot of positive feedback on your idea so I'd say run with it...despite what I'm about to say:

    I've seen quite a few very similar videos on offline marketing sites that link to YouTube videos. These videos all have the same data: "Years it took to reach 200 million customers in x, y and z mediums" In fact, there are so many of these videos (with your EXACT SAME soundtrack, by the way), that I've even seen parodies made of them where the statistics start out intriguing and then move increasingly toward the outrageous...and in the final slide it's revealed that the stats are pure BS. I'm not sure people over 18 still believe all these unsubstantiated statistics anymore. (By the way, in the time it took you to read my last sentence, 50,000 new users signed up for Twitter accounts <cough, cough....Bu11$$%!>

    As Internet Marketers, we read these stats and go "Wow!!! You'd have to be crazy to be a business owner and not be compelled to ask for my assistance!!" Interestingly, I know quite a few brick-and-mortar business owners who are not quite as yowza'ed as I.

    That said: You've made a nice-looking video and where there's a market, there's a sale. A lot of folks have given their thumbs-up on your idea. I'd certainly continue with it and see if you can't recoup some of your development costs. Please keep us informed and let us know how it goes!
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  • Profile picture of the author Steve Holmes
    Do you mean 300million searches per day on Google? Source was from:

    (Nielsen/NetRatings 2005)

    The stats aren't bs in any way. I think more importantly people need to realise text can be changed, I just type in what you want before I render the video - simples!

    Could even change the colour of the smoke at the end for example - as long as people paying the minimum don't take the p##s with the stuff they want changed I don't mind
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    • Profile picture of the author czilbersher
      Originally Posted by Steve Holmes View Post

      Do you mean 300million searches per day on Google? Source was from:

      (Nielsen/NetRatings 2005)

      The stats aren't bs in any way. I think more importantly people need to realise text can be changed, I just type in what you want before I render the video - simples!

      Could even change the colour of the smoke at the end for example - as long as people paying the minimum don't take the p##s with the stuff they want changed I don't mind
      I get what you're saying and I know your stats were not bs...but others are just makin' stuff up and putting it in their video in hopes it will drive a sale. Anyway, that's beside the point: You can change the content to reflect whatever a customer wants, and that's the big sell...and it's a great idea. Good luck.
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  • Profile picture of the author Steve Holmes
    Ah ok no worries - just thought you meant I was copying people?

    But yeh it can all be changed, its a pain to render because it takes so long to do on my average computer, so this will go towards a better one me thinks.
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  • Profile picture of the author Amod Oke
    Is this your first Video? If it is, you are good dude! Keep it up! With practice, you will definitely do some great ones!

    By the way, just like someone said above, the price can surely be extended to 77/87/97 price-point.

    Regards,
    Amod
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  • Profile picture of the author Steve Holmes
    Yeh its my first one
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    • Profile picture of the author mmixon
      Steve, Excellent Video. It gets your point across very well, and it is not too long.
      You've got talent man! Keep up the good work.
      Mickey
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      http://popgoesthebiz.com/ Websites, Mobile Marketing and Social Media Marketing for Business and Political Candidates.
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  • Profile picture of the author Steve Holmes
    The music is by Fatboy Slim. I'm not selling the music, just customising a video with the music in it and sending the video with the audio in it.

    If it's a problem just send me an audio you would like me to use that is royalty free or you talking over the video for example and I'll use it when I make this video available.

    I have seen many videos using other artist audio tracks, I don't know the copyright laws if I am honest, in my original video that I used I credited the artist at the end and put my name in it.

    Anyone "KNOW" the way to do this or if crediting the artist at the end is ok? If you know 100% then please chime in. The audio can always be changed, I just thought it sounded cool with it.
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    • Profile picture of the author Marty S
      Originally Posted by Steve Holmes View Post

      Anyone "KNOW" the way to do this or if crediting the artist at the end is ok? If you know 100% then please chime in. The audio can always be changed, I just thought it sounded cool with it.
      Steve as I mentioned before, you CAN use this on Youtube, but anywhere else - especially selling as video services you CANNOT use licensed music, without consent of the specific publisher. PERIOD.

      If you are going to be creating such videos, I would forget all about using music that is NOT royalty free. Eventually either YOU or YOUR clients will get busted on this, and YOU will be the one looking bad for it.

      I recommend that you buy some Royalty free music and have a few options for your clients that can be substituted in, and that also fit with the theme and movement of the video.

      If you are on a Mac btw, GarageBand is an excellent source for creating such tunes yourself - even if you know NOTHING about music.
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    • Profile picture of the author parklands
      Are you interested on selling your videos on a affiliate basis ?
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  • Profile picture of the author Steve Holmes
    I will bear it in mind for the next video. Already have some awesome tracks in mind from unsigned artists. Plus my friend is a music producer so it's cool I know NOTHING about music.

    This can just be hosted on Youtube and then embedded on their website.

    Did you say you were going to make a video similar to what I was doing or did I read that wrong?
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  • Profile picture of the author Steve Holmes
    Not sure if it goes with this type of video seeing as I have to "take orders" , change the video and then re-render it.

    Would depend on how you saw it work out, would be happy to listen at least.

    I might be making a video series people can use to educate clients after this sizzle has sold them to actually opt in, this will just mean users can download the content and drip feed each video or similar, so might be better suited to that.
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  • Profile picture of the author Caleb Spilchen
    Don't quote me on this, but is it allowed to use the Facebook/Linkedin and other images, as well as the music you are using, I'm not a copyright expert, but I wonder about trademarks.

    Other then that, I LOVED The video, it just really flowed. I have to congratulate you on a JOB WELL DONE!

    Caleb
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    Canadian Expat Living in Medellin, Colombia

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  • Profile picture of the author Steve Holmes
    Thanks Netkid - helpful as always dude

    Hi Paul,

    I think this is going to be one of those things I can't set in stone due to the number of variables.

    People will be able to change any text they want for the minimum price (whatever that will be) and there seems to be alot of interest so far from pms here and elsewhere such as twitter.

    I will do a limited number, what that is exactly I don't know but i think I need to be fair to those who purchase so it isn't overused - that's important to me.

    Let me know in a pm what you would like changed and i'll let you know when it comes out. I think if people pm me their emails i'll add them to the early bird list and shoot them a notification when it's out or something.

    Honestly the worst part about it all is the rendering lol - wouldn't mind a mac pro :p
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  • Profile picture of the author V12
    I want one.

    No idea what you should charge, just let me know when it's available please.

    Abdul.
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    • Profile picture of the author Steve Holmes
      Originally Posted by Opportunex View Post

      I want one.

      No idea what you should charge, just let me know when it's available please.

      Abdul.
      Sure thing
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  • Profile picture of the author pbarnhart
    Several folks have pointed out the general theme here; obviously the purpose of my original posting was easily misunderstood. So let me elaborate

    I've purchased a lot of stock video - both licensed and royalty-free - and recommend royalty-free. Clients need to really understand they are not getting exclusive use - since you will be doing this for multiple clients. And make sure you build into your costs the additional cost of helping with installation :-) just sayin'

    For demo purposes going forward, i HIGHLY recommend using Vimeo over Youtube; its now free and has a rich set of controls on it which give you a lot more control and skips the sometimes oppressive Google scrutiny.
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  • Profile picture of the author Steve Holmes
    Hey, that's a compliment! Thanks

    There's more than enough in the video for it to be my work, nothing wrong with being inspired by other great works.

    I'm very happy with the work i've done as are alot of others, including some very nice pms so thanks folks.
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  • Profile picture of the author Steve King
    Hey Steve
    Great work with the video.
    Keep me updated when you go live
    cheers
    Steve
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    Promote My Video Coaching Program to Receive 50% Commisssions & an opportunity to earn up to $167 per member - click here for my affiliate program and here for my salespage

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    • Profile picture of the author Steve Holmes
      Originally Posted by Steve King View Post

      Hey Steve
      Great work with the video.
      Keep me updated when you go live
      cheers
      Steve
      No problem Steve & thanks
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  • Profile picture of the author Steve Holmes
    This is going live soon
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  • Profile picture of the author robbishop
    Hey Steve,

    Still selling these videos?
    Regards,
    Rob
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