Joe's Café - Internet Marketing - Part 5
In case you missed Joe's earlier advice, you can still find it here ...
http://www.warriorforum.com/main-int...tem-works.html
http://www.warriorforum.com/main-int...-part-2-a.html
http://www.warriorforum.com/main-int...-part-3-a.html
http://www.warriorforum.com/main-int...-part-4-a.html
Anyway, I was at Joe’s place again the other day and got chatting to him about the World Cup. He started telling me that Fabio had got it all wrong with 4-4-2 and how outdated the system is in the modern game.
“So which system do you think England should use then?”, I asked.
“Well ....”, he pondered for a moment as he placed a finger beside his considerable nose, or possibly, he placed his finger inside his considerable nose? No, on reflection, the gesture was definitely the first.
“I would go for the German system myself, that’s 4-2-3-1.”, he eventually returned.
“OK – why?”, I questioned, wanting to understand his rationale.
Joe poured out the brown stuff and as we both sat down, he began to explain to me that there was no point reinventing the wheel. We had the players, he was confident, but we simply didn’t have the right system.
“Everybody has been talking about the importance of the holding-player in mid-field.”, he went on “but the German’s have two holding-players. Hey that’s clever. If we had two holding players in front of the back four, the creative mid-fielders could go forward and express themselves. And Gerrard could play in the centre behind Rooney.”
I wondered if he had been on the blower to Fabio as he walked back to the counter. But then, as I started sipping my coffee, I thought to myself that here again was yet another marketing lesson in disguise.
You can have all the right things in place, but without the right system, things just don’t click. Of course, 4-4-2 isn’t an IM system, but it is an analogy for what many people are doing in IM. They are blindly doing what everyone else is doing and hoping to get results.
Perhaps it’s time to move away from some of the more ‘traditional’ ways of doing IM I thought to myself. Perhaps it’s time for me to get brainstorming again.
He had also inadvertently reminded me of the story of the Wright Brothers. Apparently, they had been working on their flying machine (system) for some considerable time without success. But then finally, they made one last tweak and suddenly mankind could fly – wow!
Just think about that!
One last tweak might be all your system needs. Perhaps it’s time to dump (metaphorically) 4-4-2!
Will
http://www.warriorforum.com/main-int...tem-works.html
http://www.warriorforum.com/main-int...-part-2-a.html
http://www.warriorforum.com/main-int...-part-3-a.html
http://www.warriorforum.com/main-int...-part-4-a.html
Anyway, I was at Joe’s place again the other day and got chatting to him about the World Cup. He started telling me that Fabio had got it all wrong with 4-4-2 and how outdated the system is in the modern game.
“So which system do you think England should use then?”, I asked.
“Well ....”, he pondered for a moment as he placed a finger beside his considerable nose, or possibly, he placed his finger inside his considerable nose? No, on reflection, the gesture was definitely the first.
“I would go for the German system myself, that’s 4-2-3-1.”, he eventually returned.
“OK – why?”, I questioned, wanting to understand his rationale.
Joe poured out the brown stuff and as we both sat down, he began to explain to me that there was no point reinventing the wheel. We had the players, he was confident, but we simply didn’t have the right system.
“Everybody has been talking about the importance of the holding-player in mid-field.”, he went on “but the German’s have two holding-players. Hey that’s clever. If we had two holding players in front of the back four, the creative mid-fielders could go forward and express themselves. And Gerrard could play in the centre behind Rooney.”
I wondered if he had been on the blower to Fabio as he walked back to the counter. But then, as I started sipping my coffee, I thought to myself that here again was yet another marketing lesson in disguise.
You can have all the right things in place, but without the right system, things just don’t click. Of course, 4-4-2 isn’t an IM system, but it is an analogy for what many people are doing in IM. They are blindly doing what everyone else is doing and hoping to get results.
Perhaps it’s time to move away from some of the more ‘traditional’ ways of doing IM I thought to myself. Perhaps it’s time for me to get brainstorming again.
He had also inadvertently reminded me of the story of the Wright Brothers. Apparently, they had been working on their flying machine (system) for some considerable time without success. But then finally, they made one last tweak and suddenly mankind could fly – wow!
Just think about that!
One last tweak might be all your system needs. Perhaps it’s time to dump (metaphorically) 4-4-2!
Will
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fcf360 -
Thanks
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Will Edwards -
Thanks
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