Newbie Testing First Offer-need some advice please
Hello All,
I am ready to promote my first offer and I have a couple of questions that I can't figure out.
I will be using PPC to my offers and I'm wondering. I'm wondering if it's worth the time to do all that extra work to run 1 adgroup per keyword and write text ads for each individual ad group. Should I be concerned with quality score when testing?Should I just throw all my keywords into one adgroup and see which keywords are converting then take the time to segment all of the keywords?
My other questions is pertaining to direct linking and Google. I know direct linking is a dying breed, particularly on Google. I also understand that you must only direct link with keywords where there are no competition promoting the same offer and keyword. Will I get slapped by Google running a direct linking campaign?
I am really excited to get my first campaign running. I really appreciate any advice!
I am ready to promote my first offer and I have a couple of questions that I can't figure out.
I will be using PPC to my offers and I'm wondering. I'm wondering if it's worth the time to do all that extra work to run 1 adgroup per keyword and write text ads for each individual ad group. Should I be concerned with quality score when testing?Should I just throw all my keywords into one adgroup and see which keywords are converting then take the time to segment all of the keywords?
My other questions is pertaining to direct linking and Google. I know direct linking is a dying breed, particularly on Google. I also understand that you must only direct link with keywords where there are no competition promoting the same offer and keyword. Will I get slapped by Google running a direct linking campaign?
I am really excited to get my first campaign running. I really appreciate any advice!
.