Facebook ad performance

17 replies
I have done a number of campaigns with Facebook Social Ads, however it seems that now some ads seem to be appearing more often then others. Is there a way on improving that? In adwords there was an option for serving ads in a normal or accelerated way.
#facebook #performance
  • Profile picture of the author kevinhdavis
    Your ads will accelerate in the evening if you didn't use as much of your daily budget throughout the day as projected.

    Additionally, if the audience based on your targeting is expanding quickly ads will accelerate as well.

    Does that make sense?

    Kevin
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  • Profile picture of the author anthon
    In facebook you can target your ads to sertain community or peoples with sertain features like to showing ads to women only.
    May be some of your ads have high count costumers and they are showing up more frequently.
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  • Profile picture of the author alexei_aus
    thanks for that.

    Lets say I want to target men of all interests in Australia between 30-50. Would a general campaign like that get as much exposure as the one that is targeting specific interests?
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  • Profile picture of the author Thomas Lucas
    For any ad campaign, it's generally best to target the most specific and relevant audience. These individuals are most likely to convert.
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    • Profile picture of the author robinjackman
      Yes i am agree that any ad campaign try to target the most specific and relevant traffic for your website.
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  • Profile picture of the author kevinhdavis
    It would get more exposure, depending on your budget, and bid.

    It is best to target tighter sociographics in the Likes area, and more specific regions until you have your campaign dialed in.

    Here in the states, I target top ten states based on keyword with data from google insights. Could also be drilled down to top cities if the audience is large enough.

    I generally start a test campaign with an audience of 10,000 - 20,000 and a daily budget of $10.00. I then split test different ads, improving CTR to get the CPC down. Once it is, and the ad is converting, I then either create more ads with different targeting or open the campaign nationally.

    Depending on the market, age targeting can be a deciding factor in the success of a campaign. i have had some ads that didn't convert across age groups while others have.

    Kevin
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  • Profile picture of the author alexei_aus
    thats a good strategy. Thanks
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  • Profile picture of the author Augusto Zablan
    I also agree with the topic because in face book most of the business man&woman can increase their business or adds by sending a link of his/her website url.If they click the link it will be a hit for the website.The more heats the more visitors.So, we can easily contribute a social campaign for our business adds or classifieds.
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  • Profile picture of the author Steve Holmes
    Get your ctr to 3% and facebook will x10 your impressions.

    Are you split testing and tracking?
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    "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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  • Profile picture of the author nzdealer
    The ad with the higher ctr will show up more which is obvious, but over few days you should see a equal impression before the higher ctr will start showing up more and more.
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  • Profile picture of the author bertuseng
    You got some good advicw in this thread. I suggest you make the ads more targeted and raise your budget or bids. The key is to keep experimenting.
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  • Profile picture of the author tommydesmond
    Yeah facebook gives you more traffic the better your ad performs... once you hit the 3% ctr, they send you considerably more traffic.
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  • Profile picture of the author kevinhdavis
    You guys are mentioning a 3% CTR. Is that the unique CTR or overall CTR?

    .3% gives me $0.02 clicks. Highest CTR, I have had is .75% ona hypertargeted ad.
    That is for overall CTR. Unique CTR is the reports is a differnt story.

    Kevin
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  • Profile picture of the author mkitchen
    Can you target careers or is it just age group and gender?
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  • Profile picture of the author kevinhdavis
    You can't target specific careers/companies, unless they listed it under their info tab. In that case, you should be able to target them by their "likes".

    Kevin
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  • Profile picture of the author tommydesmond
    @kevin
    How big is the target market you're hitting? When I first started trying facebook ads, I was trying to get big pools of potential impressions. I was getting pretty low CTRs. I tightened up my potential pool of people that were seeing the ads by honing in tighter on a market and my CTR increased dramatically. I have been trying to get a potential pool of 20K viewers or less now and I get better ctr.
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  • Profile picture of the author kevinhdavis
    Hey Tommy,

    I use 20K or less on my initial ad group, but quickly burnout with the ad and within 3 days the CTR drops dramatically.

    A current national campaign targets about 188K, and regularly gets .5% CTR or better which brings my CPC costs in at about $0.02. I am not really complaining about the CTR, or the Ad costs I am getting. I just haven't seen or heard from other Facebook marketing friends of have the type of CTR you guys are talking about (3%). At least to on the overall CTR. Unique CTR within the report 3% would make more sense.

    Anything is possible

    Thanks,
    Kevin
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