How to setup "Advertise With Us"

8 replies
hey folks,

I haven't posted for a while (been so busy working on my site). But I had a question about exactly how to set up the whole "Advertise With Us" on a website.

Basically I'm getting more and more traffic every month and feel the time with come soon where I am confident I can offer ad space on my site and *fingers crossed* advertisers will contact me.

My question is how you set all that up?
- how do payment transactions normally work? (paypal??)
- how do you set up contracts (monthly, yearly, etc)
- how do know when to display Client A's ads and when to display Client B's ads (is there a priority system?)

I think that's the main core set of my questions but I'm sure I have more.

Thanks ahead for the help.
#advertise with us #setup
  • Profile picture of the author seekyt
    It all depends on how many ad slots you have, what type of website it is, etc. On PayPal you are limited to $10K transactions, so if you are selling ad space like Digg.com does, you would have to find a different way to advertise. Here is one thing I recommend:

    Go to reddit.com and look at their cheap advertising model (starts at $20). Basically, depending on how much an advertiser pays in a day versus the total amount paid for advertising will determine the % of his ads shown. For instance, if an advertiser pays $20 on any given day to advertise, and $200 have been spent on that same day for advertising, that advertiser's ads will show up 10% of the time.

    Now, depending on the structure of your site, you can easily just set up image ads, or you might go more complex and design a rotating random ad banner somewhere using javascript, and then program in the numbers yourself.

    I think that if you are going to use PayPal, you better be sure that the PayPal account is set up in your website's or company's name, and not your own. Another method is to set up shopping cart software and allow transactions to go through anonymously.

    Depending on the price, you might set up a yearly contract - I.e. a guarantee of 365 days of ad exposure on any page on your site at any given time for $x dollars. This will be very expensive, and will be attractive to big companies if your site draws enough traffic.

    For small time people (average joes) who might want to promote their blog or something, you can start as low as $5 a day for a targeted ad, or charge $5 to be added to a blogroll (very popular gigs you can offer on Fiverr).

    Make sure that your advertising prices are reasonable to your traffic. For instance, I would not pay $5 a day unless the site I was advertising on had at least 1,000 *unique* visitors a day. If you have 5,000 uniques a day, maybe you can charge $25. You should set up a pricing option that reflects the traffic you are receiving appropriately.

    I have been studying this principle for a few weeks because I am planning on offering the same kind of paid advertising on my own website in the near future. I hope this helps!
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    • Profile picture of the author mnguyen04
      Wow, a much more in depth response than I expected but extremely helpful.

      Do you have any links of resources where you're learning all this from? I'd love to learn more about this?

      Also, are contract simply ones that you create on your own as a contract between your business name and the client? Do these need to be on hard copy paper or is there an online way to do this (since you'll probably never meet 99% of your client advertisers)

      Also, are their shopping carts out there that you can buy and integrate into your website? (I'm a programmer but I'm not confident enough to create one myself, mainly due to the security aspects of transactions)
      I would use my hostings shopping cart but they obviously take a % of your earnings.

      Thanks again!!
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      • Profile picture of the author seekyt
        Well, you could use the PayPal shopping cart. It's free and easy to use. But you would have to use PayPal or credit cards for transactions.

        As far as where I'm learning all of this from, it just comes from years of searching for this information and learning about it from various sources. A quick and easy way to see how paid Advertising can work on your website is by going to Reddit.com or a similar site with cheap Ads for sale, purchasing an ad, reading the terms and conditions, and seeing how the entire process works.

        However, it really does depend on your site, the traffic you have, and what you want to charge. One really great source I can recommend to you is OpenX (openx.org). Basically, it's like Google Adsense, except you set the minimum price you are willing to accept for CPM, and ads are only displayed if they are bid as high as that amount. Also, you put your website on the "marketplace" for people to directly choose to advertise on your site. Then, if any other advertisers decide they want to advertise on your site, their ads will only show if the amount they are willing to pay is more than the current advertiser is paying. It is open source, and pretty simple to use once you get used to it.

        You are going to want to draft up a contract if you decide to do it yourself, to protect yourself against legal action from dissatisfied customers. If you use an existing supplier of advertising, the contracts are already built in and integrated into your site. If you do everything yourself, you are going to want that protection. The contracts don't need to be hard copy, though it is nice to offer one if someone decides they would like one. Furthermore, I recommend buying some cheap advertising on another site (again, Reddit is a great site to use - big enough to be professional, but cheap enough for anyone to use) and see the type of contract they have, as well as any guarantees they make and ad tracking they offer.

        I hope this helps!
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        • Profile picture of the author mnguyen04
          Again, much appreciated seekyt
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  • Profile picture of the author PaulaC
    Try OIO Publisher. It's a Wordpress plugin and is very powerful. Once set up all you have to do is approve the adverts once payment is made. It does the rest for you. I have it on a number of websites and love it.

    OIOpublisher Ad Manager - Control Your Ad Space
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    • Profile picture of the author mnguyen04
      Originally Posted by PaulaC View Post

      Try OIO Publisher. It's a Wordpress plugin and is very powerful. Once set up all you have to do is approve the adverts once payment is made. It does the rest for you. I have it on a number of websites and love it.

      OIOpublisher Ad Manager - Control Your Ad Space
      Thanks PaulaC. Is OIO Publisher available for non-Wordpress sites?

      I'll also check out Google Ad Manager. Thanks Fraggler.

      I currently have Adsense on my site which does okay, but my site has such broad topics and is more of a hobby site, my CTR is very low. So I'm hoping if advertisers put on some appealing ads, I can build some more revenue from my site.
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      • Profile picture of the author kos818
        Originally Posted by mnguyen04 View Post

        Thanks PaulaC. Is OIO Publisher available for non-Wordpress sites?
        Regarding their Website yes:
        This php ad management script can be used to sell and serve ads on any website. It can even be used as a Wordpress plugin right out of the box!
        Best
        Sven
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        Nothing to sell...
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  • Profile picture of the author Fraggler
    Here is another free option too (Google Ad Manager) - DFP Small Business

    It allows for people to bid for your space kinda of like Adsense.
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