How To Outsource Articles Successfully

25 replies
Hey

Why write articles when you can outsource them?

I buy 50 to 100 a month and they more than pay for themselves.

Now I notice one of my fellow Warriors got stung so here is my guide for outsourcing articles successfully


Place an add on Elance being very specific about your requirements and expectations.

The topics you want writing about
The number of words you need per article ( i go with 250-300 words)
The time frame
State the fact all articles should be 100% Unique using and suitable for Ezine Articles
Writing Style - state the style i.e. chatty or formal
Keyword density
NO SPUN ARTICLES

Other Criteria

You must be able to see existing examples of work produced.
The writers first language must be English (this thins the crowd)

Do not go with the best price but use it to negotiate with anyone you are potentially interested in using. TRY TO BUY IN BULK you get better cost per article.

Once you place the work agree milestones. I normally request batches of ten articles at a time, this way I can see immediately if there is a problem with quality and raise a dispute.

Finally once you find someone who provides a good service and competitive rates, LOOK AFTER THEM. Make sure you give them prompt payment, positive feedback and build the relationship so you can keep working with them ... I use one person in particular over and over.

Hope this helps someone somewhere

John Vaux
#articles #outsource #successfully
  • Profile picture of the author Matt Morgan
    Good tip for adding the requirements.

    When outsourcing you need to be very specific on some jobs.

    My Tip
    Be specific and simple in your writing as if you were explaining the job to a 15 year old.


    EDITED: (ignore the above one)

    My Tip
    Be specific and simple in the description of your job, with your instructions as if you were explaining the job to a 15 year old. This way the risk of confusion can be reduced. Any other questions they have they can simply ask you, to sort out their query.
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    • Profile picture of the author romolo
      Thanks Mangozoom,

      I like your breakdown of things you ask, it makes sense to me and that's absolutely the way to go when requesting article from those sites..

      great tip there
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    • Profile picture of the author NicoleBeckett
      Originally Posted by Matt Morgan View Post

      Be specific and simple in your writing as if you were explaining the job to a 15 year old.
      If that's what you have to do to outsource, then you're outsourcing to the wrong people. It's as simple as that.

      People that you outsource to are supposed to lighten your workload, not add to it. They're supposed to be professionals who have expertise in their field. They're supposed to handle grown-up responsibilities so that you can concentrate on other issues surrounding your business. They're supposed to provide you with intelligent, compelling content that doesn't need to be checked for spelling and grammar issues. They're supposed to take pride in what they do. If they can't do that for you, then you're wasting your time and money.

      My company does tons of articles for people and you know what we ask for? Your topic, your target keywords, your URL (so that we can see your style and tailor our writing to it), and whether you have any special instructions...THAT'S IT!

      I would be mortified if one of my clients felt that they had to hold my hand or explain things to me like I was a child. That's not how professionals operate. The people you outsource to should be just as professional as you are. After all, they are a representation of your business.
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      • Profile picture of the author Matt Morgan
        Originally Posted by NicoleBeckett View Post

        If that's what you have to do to outsource, then you're outsourcing to the wrong people. It's as simple as that.

        People that you outsource to are supposed to lighten your workload, not add to it. They're supposed to be professionals who have expertise in their field. They're supposed to handle grown-up responsibilities so that you can concentrate on other issues surrounding your business. They're supposed to provide you with intelligent, compelling content that doesn't need to be checked for spelling and grammar issues. They're supposed to take pride in what they do. If they can't do that for you, then you're wasting your time and money.

        My company does tons of articles for people and you know what we ask for? Your topic, your target keywords, your URL (so that we can see your style and tailor our writing to it), and whether you have any special instructions...THAT'S IT!

        I would be mortified if one of my clients felt that they had to hold my hand or explain things to me like I was a child. That's not how professionals operate. The people you outsource to should be just as professional as you are. After all, they are a representation of your business.

        Even if you explain an outsource job to somebody in a simple step by step manor, that a 15 year old can follow (explaining simply so that the risk of confusion will be reduced), then there is nothing wrong with that.

        It is not about outsourcing to the right or wrong sort of people, it is about getting the outsourced job instructions across to the worker clearly. - there are many ways of getting the message across.

        So if they are clear, simple instructions which the worker can follow, then they can carry out the task as instructed.

        There are many ways to get the message of the requirements of the job to the worker, I am just saying that explaining them simply, in plain simple english that.
        This also depends on the worker, and the job/task being described too.

        Also there are a dozen ways of showing a jobs description to some outsourcers
        -detailed step by step instructions
        - A Video showing how to do a job using camtasea,
        - A vague description of the job.
        - etc

        Also it depends on the job you are outsorucing, and the type of workers you are after, and which countries you are getting them from. What methods work for some people might not work for others.
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        • Profile picture of the author David Jackson
          Originally Posted by Matt Morgan View Post

          It is not about outsourcing to the right or wrong sort of people, it is about getting the outsourced job instructions across to the worker clearly. - there are many ways of getting the message across.
          You missed the entire point of Nicole's post which is, be extremely careful who you outsource projects to, because their professionalism and the quality of their work is a direct reflection of your business.

          David Jackson
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          • Profile picture of the author thanp73
            Originally Posted by David Jackson View Post

            You missed the entire point of Nicole's post which is, be extremely careful who you outsource projects to, because their professionalism and the quality of their work is a direct reflection of your business.

            David Jackson
            I agree, I'm comfortable with having my own writer... one that I can truly trust and give direction with no problem.
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    • Profile picture of the author SpeedofMoney
      Well said Giles, The Crew Chief.

      I think what Nicole said about Matt's statement was simply blown out of proportion. He simply used an analogy, albeit an unnecessary one, to get his point across.
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  • Profile picture of the author InitialEffort
    Agreed on being specific for outsourcing, almost create a "plan" of attack for them, so they can't mess it up. That way they know what to expect and most oursourcers are very good at following directions. Also tell them you are going to buy in bulk if the work is good and really do mean it. Once you find someone you like, stick with them or their team.
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  • Profile picture of the author jbode
    You should also tell them you are going to check the article(s) for uniqueness ...and do it, because some of the articles may not be totally unique
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  • Profile picture of the author NicoleBeckett
    Exactly, David.

    My point is, if you're dealing with professional people, you shouldn't have to come up with "many ways of getting the point across". They should be able to figure out exactly what you want in a few minutes with a simple email.

    Again, their job is to make your life easier, not a challenge to see how many simple ways you can come up with to explain it to them!
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    • Profile picture of the author David Jackson
      Originally Posted by NicoleBeckett View Post

      Exactly, David.

      My point is, if you're dealing with professional people, you shouldn't have to come up with "many ways of getting the point across". They should be able to figure out exactly what you want in a few minutes with a simple email.
      I couldn't agree more. True professionals require very little direction. In fact, true professionals can usually suggest improvements which actually enhance the project.

      David Jackson
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    • Profile picture of the author Matt Morgan
      Originally Posted by NicoleBeckett View Post

      Exactly, David.

      My point is, if you're dealing with professional people, you shouldn't have to come up with "many ways of getting the point across". They should be able to figure out exactly what you want in a few minutes with a simple email.

      Again, their job is to make your life easier, not a challenge to see how many simple ways you can come up with to explain it to them!
      I not saying you should come up with many different ways to explain jobs to workers, but rather stating that there 'are' many different ways people explain jobs to people.

      but am saying that every worker has a 'different' method of explaining tasks to outsourcers.

      What works for better for some might not work better for others, and it depends on the different types of workers, the different countries they are from, all different levels of skills they have etc.

      You can get some professional workers who get confused on a detailed instructional email, and cant get past the first half of instructions, where as there are some workers which aren't as professional that can get the job completed.

      It depends on the worker and factors mentioned above, and how a worker is defined as a 'true professional' as there are many factors to consider when defining what a true professional is.
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  • Profile picture of the author Dr Livingston
    True professionals also come with a higher price tag. That's something that alot of IMers look for, a cheaper price. Alot of times you get what you pay for... sometimes you can find that diamond in the rough. It's all in your perspective, I suppose :-)
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    • Profile picture of the author Trapped
      Originally Posted by Dr Livingston View Post

      True professionals also come with a higher price tag. That's something that alot of IMers look for, a cheaper price. Alot of times you get what you pay for... sometimes you can find that diamond in the rough. It's all in your perspective, I suppose :-)
      I don't think the pricing would reflect to professionalism at any case, during my 4+ years of experience to be honest I have found that many "high priced" professionals (don't want to mention sites) were a complete waste of time AND money (and I am talking for $150+ sales copy), while the same work from a cheaper (but would defo call professional) writer was deliver in a much better quality.

      However I like John's simple "guide" to outsource new writers, some times becomes a pain to find the right one. What has proven to be a good method to identify the right writer for me is their examples (and sometimes when I get really tired looking for a writer, I just order without examples..and then perhaps spend few more hours fixing them if It wasn't a lucky shot).

      If the examples that the writer shows to me, it "clicks" me then I am on it. And I am not talking that much on how well the writer knows the subject (with a little research anyone can learn more on a subject), what I am referring to is the style of writing a compelling article that keeps you reading...to find out whats on the next paragraph.

      Ty for the tips John
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      • Profile picture of the author thomas03
        Hello,
        I would like to thank you so much for the information that you have given in this forum.



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      • Profile picture of the author Mangozoom
        Originally Posted by Trapped View Post

        I don't think the pricing would reflect to professionalism at any case, during my 4+ years of experience to be honest I have found that many "high priced" professionals (don't want to mention sites) were a complete waste of time AND money (and I am talking for $150+ sales copy), while the same work from a cheaper (but would defo call professional) writer was deliver in a much better quality.
        Have to point out that I TOTALLY agree with this. Paying more does not guarantee a better job when outsourcing articles. It really is a case of testing and checking the quality of peoples work case by case
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  • Profile picture of the author Crew Chief
    In this scenario neither Nicole nor John Vaux is wrong.

    The truth is; how you deal with providers will vary.

    Just because you decide to provide detailed instructions to a potential freelancers doesn't make them less professional than someone who doesn't require or need said information or vice-a-versa.

    You also have to factor in these variables when contracting out for services:

    (a). Every content provider does not have the same business model
    (b). Some content providers speak English as a second language. Hence, they may need detailed instructions
    (c). The quality of the work will vary based upon what you are willing to pay
    (d). The quality of the work will vary based upon what a provider is willing to work for
    (e). The quality of the work will vary based upon how long the provider has been providing content

    I order content through Textbrokers, Elance, ContentWritingSolutions and a number of other content providers and everyone has a different system of submission. Some require detailed info. Others require, just the keywords. Still other require the keywords plus a brief synopsis of what you are endeavoring to say and who your target market is.

    Again, no system or method of submission is right or wrong or superior to the other.

    As long as you get what you're paying for and you're happy the end result, the system is submission is really a moot point IMHO.

    By the way John, that is an nice brief on how to deal with content providers on Elance.

    Giles, the Crew Chief
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  • Profile picture of the author myeanne
    First is search. Look for the right person who will do the job. In order to find the right one, you need the ask samples, client references and negotiate the price.
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  • Profile picture of the author ShelbyL
    Yeah, I think there is room for both strategies in the IM world. If you're trying to build up your own team of people that you outsource to, then you'll want to follow the tips for outsourcing through sites like Elance. I really suggest keeping an outsourcing journal and taking notes on the different service providers that you hire.

    Write down things you liked and didn't like so when you're outsourcing in the future you remember that. If you work with enough people it's easy to forget and get burned. Also, you may have different people you like for different tasks, categories or types of writing. When going through places like Elance, you can find lower price tags because you DO have to be more involved.

    The flip side of the coin is when you go through companies like Nicole's or mine. You might be paying a higher price per article, BUT you 100% know what you're getting. Really you're trying to save on time or money. There isn't really a wrong approach as much as it just depends on what you're looking to accomplish.

    Either way, once you find talent that works for you, be good to them and stick with it.

    ~Shelby
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    • Profile picture of the author Mangozoom
      In response to Nicole I would say that I love her post and think I can speak for all of us when I say that she sounds like an ideal service provider.

      The context of my original post was based on looking for brand new suppliers. So I do think that spelling out in great detail what you want is really relevant. I would go as far to say working this way protects your and is also an incredibly fair to any potential suppliers as they know at the outset EXACTLY what you require.

      John Vaux
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  • Profile picture of the author Mangozoom
    Your welcome thomas03
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    • Profile picture of the author dbarnum
      Good tips brought up here. I would add to test communications and deadlines with small orders first. Make sure the writers can and do communicate promptly (or do they leave you in silence for days) and meet deadlines, more than once, too.

      More details on these & other helpful tips are on my Warrior forum blog:

      "4 Key Issues to Watch During an Outsourcing Trial Period "

      Here: http://www.warriorforum.com/blogs/db...al-period.html

      When outsourcing with people on Elance, the Warriorf4Hire area and other places, regardless of whether the writers are new or have lots of feedback, experience, etc., communications may sure be different for different people. Yes, a goal is to have these people help with your workload, and using videos to help train a writer sounds like a bit much, for example. But if your requirements are hi-tech in nature or vary from the norm, see what works best for your project.

      Example: if your writer needs to enter his or her work into a spinner or other online form / template or software, short instructional videos can be excellent with training. And you may need to reword your instructions to get basic points across, as some people have different levels of understanding of computer / technology terms, like knowing which browser works best with which site or form / template. In short, helping writers get equipment, software and systems up to par can be an experience in itself, and initially may require a bit of extra guidance. So allow for this, just a heads up.
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      • Profile picture of the author Mangozoom
        Some very thorough advice in dbarnums post ... take a read fellow warriors
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