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Download Button Text

by mkitchen
8 replies
I'm curious if anyone has A/B tested "Download Now" against "Click To Download" or equivalent.

I want to test one against "Add to cart" but really don't want to A/B/C test so I was wondering if anyone could give their two cents to speed up my process a little.

Thanks.
#button #download #text
  • Profile picture of the author Plish
    Well download now and click to download will almost certainly give the same results in the long term. Any short term difference (short term being a year) will be largely down to variance.

    And add to cart will almost certainly give the worst results. Seeing as add to cart implies $$$ must be spent and download does not...
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  • Profile picture of the author yukon
    Banned
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    • Profile picture of the author iSoftware
      Excellent tip - always leverage the finds of others' research and testing.....
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    • Profile picture of the author mr2monster
      Originally Posted by yukon View Post

      Why not research what the big dogs use (Apple, Adobe, etc...)?

      Im sure they have paid someone well, to do the same research.

      Good tip.

      Although, I've got to say that I'm surprised to see that both Apple and Adobe are using:

      Adobe [ Buy ] & [ Upgrade ]

      Apple [ Buy Now ]


      Makes me wonder if they actually have tested that since when I've tested I found "buy" turned a lot of people off.. Although, they are using blue and orange... the two colors that performed best for my test.
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      • Profile picture of the author Plish
        I think using big companies like Apple and Adobe will give you some pretty misleading results (except for the use of colours perhaps).

        The reason I say this is because Apple and Adobe spend so much on quality advertising and promotion, that the value of a call to action pretty much comes close to 0. They could have 'give me your money' as the text only lose a couple of sales a year. On second thoughts, the PR they would generate from such a stunt would probably boost their sales!

        So basically you need to look at small (but successful) businesses where their advertising budgets are low and so little details like call to actions actually make a sizeable difference.

        -Nick
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  • Profile picture of the author Toby Lewis
    Not exactly what you are after, but Amazon has done a TON of testing and the 'Add to Cart' button you see there is no mistake
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  • Profile picture of the author DogScout
    Different wording AND button colors will make up to a 800% difference, but in one niche it is a blue button that maxs out conversions while in another niche it is an orange button. Bottom-line, you need to test your own niche for wording and color yourself. You cannot rely on another's testing... even in the same niche. There are those that purposely set up losing funnels on the front and make it back on the back just to screw with people copying their campaigns.

    The differences can be extreme, I have seen a comma (or it's absence) make a 200% difference over the long term in Adwords CTRs!
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