You better be a part of the 'big guys' list

by petelta

Posted: 14 years ago 41 replies

INTERNET MARKETING

If you're not on the lists of Frank Kern, Jeff Walker, Ryan Deiss, Jay Abraham, Dan Kennedy, and the other 50 super big guys, then you are missing out.

Don't be on their list for their products. Don't join them because of the discounts they offer. Don't even join them for their free gifts they give away.

You need to be on their lists to learn. Each one of these guys are giving away tons and tons of "secrets" without their members even taking notice.

What I mean is that just by the method they are talking with you, the language they use, and the marketing strategies they implement are a million dollar course alone...and it's for free.

I don't join these guys list for the reason others do. I join their list and don't even read the emails until they have sent about 10-20 of them. I go back and I copy paste these emails and I read all the way through them from start to end.

Each launch in itself is a masterpiece. You do realize that they charge thousands of dollars to teach you the exact method they market to you with everyday right.

Here's an example. I have been going through Ryan Deiss' new launch that I think goes live tomorrow, but here is the latest email I got from him:

If you've been watching the Perpetual Traffic Formula
blog today, you've probably noticed A LOT of activity...

Over 1000 people have posted comments TODAY about
tomorrow's launch!

On top of that, there have been over 6000 comments
total to the other pages and 105,000+ have downloaded
the reports and software.

Needless to say, there's A LOT of interest in Perpetual
Traffic...

...which brings me to the "bad news".

Based on the level of personal attention my staff and I
are promising to give to each PTF member (and you'll see
why tomorrow)...

...I'm a little freaked out.

I never really thought it would get this big, and as it sits
there's no way we will be able to serve all the folks that
want to sign up. OUCH!

So I have no choice but to set a hard limit....

...but because you are on my personal list (or a valued
client of mine)...

I have a special "cut in line" opportunity for you...

Go to the page below to access this "cut in line"
announcement list:

link removed

Just enter your name and email in the form on that
page, and you'll get a 15 minute head start before the
cart officially opens at 3PM EST tomorrow.

It's the least that I can since you've taken the time to
downloaded my reports and watch all my videos...after
all that I don't want you to come up empty handed.

WARNING: I am only gonna leave this form up
a few hours or the word will get out so you better
go right now.

Click the link below to "cut-in-line" now:

link removed

Good Luck Tomorrow!
- Ryan Deiss

P.S. There are some sweet fast mover bonuses
for the first 100 people so be sure to get to the
page and be ready a few minutes early.

Do you like the urgency he's throwing in there. That's school book marketing. I can guarantee that 'cut list' wasn't something he just had to throw in there.

If you pay attention, you will notice that he released a free ebook that explained the what and the why of his system...but guess what...he kept that how part pretty vague (textbook). Oh man, then he was so kind to release a piece of software which by the way turns internet marketers on more then their wives. Then came another nice little coding report to show you a small portion of the how, but keeps you wanting all of it. Next was one of my favorites...it was a video of him answering questions about the upcoming product.

See how he builds and builds then leaves zero questions other then when can I buy.

All of the big guys do it. Instead of just clicking their links, you should be digging deeper into what methods they are using to get you to click the link.

If you look at every email they send you in progression, it's much more clear. They build the intrigue. They get you drooling before there is even a mention of a product...then they strike with 'oh look...how convenient, I have a $2k product coming out in a week that shows you exactly what I've done to you the past 2 months'.

The above email is just one scenario that you could learn from. You can learn a lot about effective internet marketing and marketing in general by just observing.

Paying attention to these things can double or even triple your conversions.

Just a thought.

Travis

#big #guys #list #part

Mohammad Afaq 14 years ago

STOP IT

My head is about to explode from all of your awesome posts.

EDIT: Seriously really great advice.

I actually have a dedicated email address which I use for this purpose only.

I have never made a purchase through that email (that's kinda like a rule ) but I pay attention to each and every single email I receive. Here are a couple of things I look for: Email copy, link placement, ads, landing page structures etc.
- [ 1 ] Thanks
Signature

â€œThe first draft of anything is shit.â€ ~Ernest Hemingway
{{ DiscussionBoard.errors[2397803].message }}
petelta 14 years ago

Lol, I hadn't been on the WF for a while before about a week ago. I guess I've had a bunch of stuff building up.
- Thanks
Signature

TEESPRING Student Rakes In Over $116k In Less Than 3 Months
Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...
{{ DiscussionBoard.errors[2397813].message }}
Rich Struck 14 years ago

Yawn. Everything these clowns say has been said a thousand times before and much better.
- Thanks
- 2 replies
Signature
{{ DiscussionBoard.errors[2397819].message }}
- PPC-Coach 14 years ago
  
  You're insinuating that one would want to market like they do.
  
  Not my cup of tea.
  
  Thanks
  
  2 replies
  
  Signature
  
  The New Facebook Pixel Got You Down?
  Click Here For A Brand New Guide
  
  {{ DiscussionBoard.errors[2397825].message }}
  
  Mohammad Afaq 14 years ago
  
  Originally Posted by PPC-Coach
  
  You're insinuating that one would want to market like they do.
  
  Not my cup of tea.
  
  Well apparently Frank Kern's emails are getting a better response than mine or yours and people are buying from him so why not incorporate some of his stuff into your own marketing???
  
  I mean, there's nothing wrong with it.
  
  You shouldn't be marketing like they are but you should take note of the kinds of landing page they are using and the kinds of copy they are writing. Trust me when I say they test everything and it can help you increase your conversions too.
  
  I'm just sayin'
  
  Thanks
  
  Signature
  
  â€œThe first draft of anything is shit.â€ ~Ernest Hemingway
  
  {{ DiscussionBoard.errors[2397833].message }}
  
  petelta 14 years ago
  
  Originally Posted by PPC-Coach
  
  You're insinuating that one would want to market like they do.
  
  Not my cup of tea.
  
  Wrong wrong wrong. I'm implying that they are using marketing principles that you must know to be successful selling anything.
  
  I fully agree with you on not wanting to market like them because all of them are way too pushy and consistently in your face for my style as well. BUT, they are using the same principles a successful mom and pop shop could use to increase business.
  
  I'm talking about the sense of urgency, the fear of loss, the process of give give give and you will receive, etc.
  
  I in no way market like them, but I have learned how to market from them.
  
  Thanks
  
  Signature
  
  TEESPRING Student Rakes In Over $116k In Less Than 3 Months
  Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...
  
  {{ DiscussionBoard.errors[2397842].message }}
- Mohammad Afaq 14 years ago
  
  Originally Posted by Rich Struck
  
  Yawn. Everything these clowns say has been said a thousand times before and much better.
  
  Who are these clowns???
  
  Me or the gurus
  
  Thanks
  
  Signature
  
  â€œThe first draft of anything is shit.â€ ~Ernest Hemingway
  
  {{ DiscussionBoard.errors[2397926].message }}

CurtisN

14 years ago

Originally Posted by petelta

Here's an example. I have been going through Ryan Deiss' new launch that I think goes live tomorrow, but here is the latest email I got from him:

If you've been watching the Perpetual Traffic Formula
blog today, you've probably noticed A LOT of activity...

Over 1000 people have posted comments TODAY about
tomorrow's launch!

On top of that, there have been over 6000 comments
total to the other pages and 105,000+ have downloaded
the reports and software.

Needless to say, there's A LOT of interest in Perpetual
Traffic...

...which brings me to the "bad news".

Based on the level of personal attention my staff and I
are promising to give to each PTF member (and you'll see
why tomorrow)...

...I'm a little freaked out.

I never really thought it would get this big, and as it sits
there's no way we will be able to serve all the folks that
want to sign up. OUCH!

So I have no choice but to set a hard limit....

...but because you are on my personal list (or a valued
client of mine)...

I have a special "cut in line" opportunity for you...

Go to the page below to access this "cut in line"
announcement list:

link removed

Just enter your name and email in the form on that
page, and you'll get a 15 minute head start before the
cart officially opens at 3PM EST tomorrow.

It's the least that I can since you've taken the time to
downloaded my reports and watch all my videos...after
all that I don't want you to come up empty handed.

WARNING: I am only gonna leave this form up
a few hours or the word will get out so you better
go right now.

Click the link below to "cut-in-line" now:

link removed

Good Luck Tomorrow!
- Ryan Deiss

P.S. There are some sweet fast mover bonuses
for the first 100 people so be sure to get to the
page and be ready a few minutes early.

There's quite a bit to be learned from this email, some of which Travis mentioned, such as:

-scarcity: fast mover bonuses, limited spots, sign-up form going down within hours
-early notification list: use them to create ultra-targeted lists during your launch
-massive social proof (i.e. 6K comments, 100K software/report downloads)

If you ignore this stuff, you're being foolish.

You don't have to buy from these guys, or even like these guys. But there's no doubt that they know how to make a lot of money online.

The cynical newbie will jump in here and say that these people make tons of money by selling garbage products, teaching others how to make money online, or whatever.

Frankly, looking at the email text I've quoted above, I don't see anything shady about it. And as for the product in question, nobody will be qualified to comment on that unless they actually buy and go through the course.

Many of the emails that go out from these guys contain lessons, both on what to do, and sometimes what not to do (e.g. "bad news", "don't buy _____ until [you see my bonus]").

A few of them are even worthy of being copied into swipe files.

If you mass unsubscribe because you're jaded, you're missing out on a free (and quality) education.

Thanks

Signature

Curtis Ng (blog) - Product Launch Manager

{{ DiscussionBoard.errors[2398019].message }}

Derek_Thomas 14 years ago

Originally Posted by petelta

You do realize that they charge thousands of dollars to teach you the exact method they market to you with everyday right.

This piece of insight was so good, I thought I'd highlight it just so people will take note.

So people...take note.

Derek
- Thanks
Signature
Thousands of happy Warriors agree...
This service is a MUST - so worth it - Barry C.
Derek is a keyword genius - Alan W.
The results are incredible - page one already! - Navia B.
---> I do the work - You get the results <---
CLICK HERE FOR MONEY MAKING KEYWORDS
{{ DiscussionBoard.errors[2398038].message }}
DubDubDubDot 14 years ago

Honestly, these guys can say anything at this point. Their lists of desperate, perpetual noobs are so huge that they are going to make their sales no matter what they say.

I have no desire to be like these guys (since I don't sell snake oils like they do), but if I did I guess I would do some back research into how they got into this position to begin with. The words they printed years ago are more valuable than what they are saying now that they've reached critical mass.
- Thanks
{{ DiscussionBoard.errors[2398171].message }}

Mohammad Afaq

14 years ago

Originally Posted by shikitou

I don't think so.

You don't think What???

Honestly, these guys can say anything at this point. Their lists of desperate, perpetual noobs are so huge that they are going to make their sales no matter what they say.

I have no desire to be like these guys

Not true.

I am not a newbie but I still buy products from gurus like Frank Kern, Mike Filsaime, Eben Pegan etc. and not because I am not sensible enough to not do so but because I find value in them.

I also find that most of the big ticket products contain most of the information that you can easily find if you take a look around and see what's going on.

Thanks
1 reply

Signature

â€œThe first draft of anything is shit.â€ ~Ernest Hemingway

{{ DiscussionBoard.errors[2398278].message }}

DubDubDubDot 14 years ago

Originally Posted by Mohammad Afaq

I am not a newbie but I still buy products from gurus like Frank Kern, Mike Filsaime, Eben Pegan etc.

Maybe so, but the target market of people like this has always been struggling noobs and always will be.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[2398302].message }}
- Mohammad Afaq 14 years ago
  
  Originally Posted by DubDubDubDot
  
  Maybe so, but the target market of people like this has always been struggling noobs and always will be.
  
  Not true again.
  
  Do you really think newbies have all the money to buy their 2k and 4k programs?
  
  Simple answer, NO.
  
  It's the people who really are making money online that make repeat purchases from these big guys.
  
  Yes many of their buyers are newbies but not all of them are. Especially the one that buy their high ticket products.
  
  Thanks
  
  Signature
  
  â€œThe first draft of anything is shit.â€ ~Ernest Hemingway
  
  {{ DiscussionBoard.errors[2398340].message }}

David-JP 14 years ago

Honestly, these guys can say anything at this point. Their lists of desperate, perpetual noobs are so huge that they are going to make their sales no matter what they say.

Wrong. They get many buyers who are far from noobs- looking for that 1 gem that can increase their sales or conversions even slightly.

The words they printed years ago are more valuable than what they are saying now that they've reached critical mass.

Then you'd be ignoring the knowledge they've gained since they started. I'd rather learn from their mistakes than remake them!

petelta is dead on- study what they do, and figure out how to apply it to your market.

David
- Thanks
- 1 reply
Signature
Free Report: How IM Gurus Pull in 100k-$2mil A Year (Its Not What They Teach You)
---------------------------------
The Nuts and Bolts of Starting-Up and Running a Successful Membership Site
==Membership Academy== aMember/Wishlist Hacks and How To Videos
{{ DiscussionBoard.errors[2398309].message }}
- DubDubDubDot 14 years ago
  
  Originally Posted by David-JP
  
  Wrong. They get many buyers who are far from noobs- looking for that 1 gem that can increase their sales or conversions even slightly.
  
  What I stated was that their lists of perpetual noobs are so big that they are going to get their sales regardless of what they release and how they release it.
  
  Yes, competitors are going to buy into it too. This is true for every single product in every single industry. These sales in this case are going to be negligible compared to the much higher number of noob sales.
  
  Originally Posted by David-JP
  
  Then you'd be ignoring the knowledge they've gained since they started. I'd rather learn from their mistakes than remake them!
  
  The road there and what you do when you get there are two different things. That is, the building of their names and what they did with their names later on are different things. If you don't have the name, then their methods aren't going to scale down like you think they are.
  
  This same concept is true for anything online. If someone wants to be the next YouTube, should they study only what YouTube is doing today?.... or would it be a great idea to go back and see how they got there?
  
  That is what I meant.
  
  Originally Posted by Mohammad Afaq
  
  Do you really think newbies have all the money to buy their 2k and 4k programs?
  
  Simple answer, NO.
  
  Hard to say. Every market has its various price points. Quality isn't really a factor either. If Olympus has a $300 camera and Nikon a $700 camera, there is a gap at the $500 price point that Canon will fill. The quality of this $500 camera could be lower than the $300 model or higher than the $700 model. The point is, consumers are dumb. They are often looking at price points instead of tech specs. This goes on in some way in every industry, including MMO gurus.
  
  So that 2k or 4k guru program may appeal to the wealthy noob who is lead to believe by the price point that it is better than a less expensive program.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[2402698].message }}
  
  JohnB23 14 years ago
  
  Has anyone gotten Jay Abraham's latest letter about the products he's selling at a discount? "Only" $2,000, lol. And the retail value was $36,000 or something.
  
  I think its a fascinating strategy.
  
  A. He is "going out of business". Changing direction. Doesn't want to do seminars or products anymore. He's going to focus more on working with larger companies.
  
  But....he turns that into an opportunity! Why not give your list one last chance to get a great deal? Now the question is, how can *you* salvage going out of business or changing direction, and profit from it by serving your customers? Don't just throw away the opportunity.
  
  He'll probably make more from those few product sales than many regular brick and mortar business make all year (in this recession/depression economy). The question is why? I think because Jay has built up so much goodwill with his customers. Some people are bound to buy his stuff.
  
  Thanks
  
  {{ DiscussionBoard.errors[2436152].message }}

theemperor

14 years ago

What if you are not selling to the money making crowd?

Does this marketing style work for people buying ebooks about knitting patterns? Or buyers of Go Karts?

(To bring up 2 random niches!)

Thanks
1 reply

Signature

Learn to code faster, and remove the roadblocks. Get stuff done and shipped! PM me and I can help you with programming tutoring, specialising in Web and the following languages: Javascript ~ HTML ~ CSS ~ React ~ JQuery ~ Typescript ~ NodeJS ~ C#.

{{ DiscussionBoard.errors[2398453].message }}

CurtisN

14 years ago

Originally Posted by theemperor

What if you are not selling to the money making crowd?

Does this marketing style work for people buying ebooks about knitting patterns? Or buyers of Go Karts?

(To bring up 2 random niches!)

You might need to use a different tone in your emails (no "GO GO GO" type emails), but many of the principles you saw being used in the op's quoted email can be effectively used for knitting and Go Kart buyers as well.

Scarcity - sale for my knitting patterns ebook starts right now, but ends in 48 hours. Act now to save 50%.

Pre-launch notification list - enter your name and email address here to jump the line to buy my shiniest new Go Karts.

Urgency - if you don't opt-in to this notification list, you will have to wait in line with everyone else, and the last time I had some nice Go Karts to sell, I sold out within 52 minutes.

Social proof - 127 of your fellow knitters have already signed up to receive my knitting patterns ebook. Already, happy customers are emailing me back with amazing feedback.

And so on...

Thanks

Signature

Curtis Ng (blog) - Product Launch Manager

{{ DiscussionBoard.errors[2399488].message }}

efwebm 14 years ago

Yes, I enjoy getting the same offer from 12 different gurus. When one of them offers a product, all the others try to market it as well for the affiliate commission. It's kinda sad actually.

But yes, you can learn a lot from it.
- Thanks
{{ DiscussionBoard.errors[2398489].message }}

Arimont

14 years ago

I was subscribed to Kern, Pegan, Mike Jones, and many other "Gig Guys", and the amount of information, the contrasting methods, the differential ways in approaching IM,
just had me overwhelmed with a big headache...hehehe

So I found myself purchasing some products without being sure that was the right one, just based on the price-tag.
Wrong way to go!!!

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[2398572].message }}

Shaun OReilly

14 years ago

There are many caveats to following the advice of the OP.

One I'd give is that if you are going to sign-up to all of these
lists then set-up a specific e-mail account, e.g. at GMail,
and get all of the e-mails sent there.

That way, you don't get a ton of e-mails interrupting your
main inbox and you can check the GMail account periodically
when you specifically want to observe their methods.

I've got a GMail account for this purpose, with folders for
each of the main players so I can keep my finger on the pulse
and learn what to do - & more importantly - what NOT to do.

I only check that GMail account around once a week so I
can keep focused on growing MY business and going in the
direction I choose to go. (Instead of being steered in the
direction the users and abusers of influence want you to
go in).

Another caveat is that there's only so much you can learn
by observation. It's important to understand the strategy
behind the various tactics that you see being used. If you
don't understand the strategy correctly, and just copy what
you see willy nilly, the tactics can often be useless or worse.

Dedicated to your success,

Shaun

[ 5 ] Thanks
1 reply

Signature

{{ DiscussionBoard.errors[2398606].message }}

ExRat

14 years ago

Hi,

It's a personal choice regarding whether you want to sell in the same manner as these people - I'm not commenting on that. That's for the individual to decide based on their own personal behavioural standards.

Regarding this -

I'm talking about the sense of urgency, the fear of loss, the process of give give give and you will receive, etc.

Personally, I don't think that subscribing is the most efficient way to learn these techniques. Of course, if you want to sell in a similar manner to these people it makes sense to observe exactly what they are doing.

But you can learn all of these techniques and more, plus a whole bunch of explanation by reading Cialdini's 'Influence'. What you have outlined above isn't exactly rocket-science - it's basic false-scarcity tactics, exactly the same as the repugnant and destructive ones we see all around us - oil, property, food etc.

Mohammad,

I am not a newbie but I still buy products from gurus like Frank Kern, Mike Filsaime, Eben Pegan etc. and not because I am not sensible enough to not do so but because I find value in them.

I also find that most of the big ticket products contain most of the information that you can easily find if you take a look around and see what's going on.

Your second paragraph seems to contradict the logic behind the first. If it's a 'big ticket product' (IE overpriced for profit and generous affiliate bungs) and the information can be 'easily found by looking around' then it doesn't make much sense to pay over the odds for it, does it?

You better be a part of the 'big guys' list

...if you want to emulate them, yes. If not, not at all.

[ 3 ] Thanks
1 reply

Signature

Roger Davis

{{ DiscussionBoard.errors[2398752].message }}

Mohammad Afaq

14 years ago

Originally Posted by ExRat

Mohammad,
Your second paragraph seems to contradict the logic behind the first. If it's a 'big ticket product' (IE overpriced for profit and generous affiliate bungs) and the information can be 'easily found by looking around' then it doesn't make much sense to pay over the odds for it, does it?

Yes it does because you can never get the full story by looking around. By looking at an email I can see how Frank Kern is creating scarcity and by looking at his landing page I can see if he is using video or text and other stuff but if I can pay to get his FULL system then why not?

Makes sense?

EDIT: Now if you don't have the money for the high ticket program then you can just look around and get as much information as you possibly can or you can also find stuff that the person is NOT teaching.

Thanks
1 reply

Signature

â€œThe first draft of anything is shit.â€ ~Ernest Hemingway

{{ DiscussionBoard.errors[2402358].message }}

Lance K 14 years ago

I got a handful of affiliate mailings for PT about 10 hours ago. The offer is still open. I guess the 15 minute "cut in line" link wasn't necessary to avoid coming up "empty handed". But I'm sure it was a good deal for those who wanted to ensure they got their hands on the fast mover bonuses.

I thought the scarcity pitch was a little weak. When he mentioned a "hard limit" I thought it would have been more believable if the actual limit was disclosed. But had the limit been disclosed, the belief that you needed the 15 minute head start to ensure getting in on it may have been less believable.

Still, the concept of the "cut in line" link is one worth keeping in the quiver.
- Thanks
Signature

"You can have everything in life you want if you will just help enough other people get what they want."
~ Zig Ziglar
{{ DiscussionBoard.errors[2402512].message }}

JeffLam 14 years ago

It depends on how efficient one is with his or her marketing 'know-how'..

But I do agree- being on their lists and actually see what the Big IMers can be rather insightful. I belong to the group that has another email address set up to be on their lists.

Anyhows, one thing to do would be what Hitesh from Copy n Profit (I believe) always say: "Do what the Gurus Do, not what they Say".

What they are doing is marketing and selling to you..what they are saying may or may not be valuable.

Learn their techniques. Soon enough, you'll start to see a common pattern..and realized that there are many underlying business fundamentals in their marketing patterns.

Some off the top of my head are:

1) Personality - Usually they try to create a unique personality so that he or she is more memorable to their subscribers. Frank Kern has that 'cool surfer dude lingo' going on, Andy Jenkins has a template for his email and his Texan/Mexican (pardon me, I'm asian) style of typin' with the 'ole' cuzin Andy' when he sign off, etc

2) Useful, valuable knowledge - They more often than not provide their lists with good info. These info may NOT be new or unique, but more often than not the way they market to you using their authority, etc has you clicking anyways to satisfy your curiosity. That is positioning of the offer..how they position their offers in a different light to make it seem 'new'.

Interesting thing to note: all the Top IMers are usually on the same big product launch. This may seem like a big conspiracy to the critics, but whatever it is, it's making them the money. One thing you can take away is how the various Top IMers market you the SAME product in a different manner..

3) Then the usual hype and buzz; which always works - They'll always tell you how scarce the product is, how the product is revolutionary, how the limited bonuses are as awesome as they can be, and how thousands and thousands of people are already waiting in line to get their hands on it.

I don't know how true the above may be..(those of hundreds of comments should be true - those are easily verified), but I know for sure the buy now button is more often than not available for me to click on.

I'm sure there are plenty more, but these are the top of my head. Probably can create a WSO just based on 'marketing tips learnt from the lists of the Top IMers'.
- Thanks
Signature

*********************
Secret Technique Effortlessly CATAPULTS YOUR Opt-In Rates By: 100%..200%..Even 400% Higher!
>> Interested? Click to find out more.. <<
*********************
{{ DiscussionBoard.errors[2398817].message }}
HarryCharles 14 years ago

Completely agree, if these big guys are sending it out they are making money from it and a lot of money at that. Make sure you take note of the little subtleties these people put into their wording, emails and landing pages. It is very clever.
- Thanks
{{ DiscussionBoard.errors[2398828].message }}

Anonymous Affiliate

14 years ago

Originally Posted by petelta

If you're not on the lists of Frank Kern, Jeff Walker, Ryan Deiss, Jay Abraham, Dan Kennedy, and the other 50 super big guys, then you are missing out.

Quite frankly, I personally removed myself from them all because there's nothing to learn there. You learn when you experiment and split test by yourself. Ryan Deiss', Kern's, Walker's lists only promote each other like there's no tomorrow. The least time you spend in lists and the more you spend on YOUR own list, the better.

Thanks
1 reply

{{ DiscussionBoard.errors[2398902].message }}

petelta

14 years ago

Originally Posted by Anonymous Affiliate

Oh I agree. I think if you read the rest of the thread you might understand where I was going. But as usual, I see most replies didn't.

I don't read these guys emails but maybe once a month in succession to see what triggers they are going for. And I also agree with one of the repliers about there are better places to learn these triggers, and marketing principles...but these lists are free to sign up to. You still have to pay $17 for your Influence book.

I learn from everywhere I can. I buy the books (not digital products...actual books), listen to the cds in my car, and watch the people doing it well.

There are big ticket items being taught for free was the point of the thread.

The actual reason I wrote this thread was because I'm so sick of those big three overwhelming me with emails of each other product, I wanted people on their list to actually get something from it.

P.S. Definitely have a separate account for their lists, or at least separate folders.

Thanks

Signature

TEESPRING Student Rakes In Over $116k In Less Than 3 Months
Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

{{ DiscussionBoard.errors[2399349].message }}

Zane Abden

Banned 14 years ago

[DELETED]

{{ DiscussionBoard.errors[2399354].message }}

ExRat

14 years ago

Hi Petelta,

The actual reason I wrote this thread was because I'm so sick of those big three overwhelming me with emails of each other product, I wanted people on their list to actually get something from it.

The thread title doesn't correspond with the above. Nor the first sentence of the thread -

If you're not on the lists of Frank Kern, Jeff Walker, Ryan Deiss, Jay Abraham, Dan Kennedy, and the other 50 super big guys, then you are missing out.

Also -

but these lists are free to sign up to. You still have to pay $17 for your Influence book.

That's why I added that there's much more than just scarcity tactics along with a 'whole bunch of explanation.'

But you can learn all of these techniques and more, plus a whole bunch of explanation by reading Cialdini's 'Influence'.

If you're concerned about saving $17 plus ignoring the many downsides of learning from these marketers' lists as opposed to from a well written, all-encompassing book, then I think you need to reconsider those things.

If you examine that email from a different perspective, it's all just basic scarcity and little else. Is this the only tool in the marketer's arsenal?

Take a look at the obvious contradiction -

Starts with -

If you’ve been watching the Perpetual Traffic Formula
blog today, you’ve probably noticed A LOT of activity...

Over 1000 people have posted comments TODAY about
tomorrow’s launch!

On top of that, there have been over 6000 comments
total to the other pages and 105,000+ have downloaded
the reports and software.

Then -

WARNING: I am only gonna leave this form up
a few hours or the word will get out so you better
go right now.

Either he didn't get the 105000 people to opt-in before downloading their reports and software, or he's looking pretty disingenuous talking about 'word getting out'. It's not the best idea to make yourself look disingenuous via such a small amount of words when you're trying to convince people to part with decent amounts of money based on a salespage full of promises in an industry such as this. It's kind of an own goal, but you'll see that happening over and over in these overhyped emails.

$17 (it's actually $12.23 currently) is a small price to pay for a book with 261 (out of 333 total) 5 star reviews on Amazon US.

Thanks
1 reply

Signature

Roger Davis

{{ DiscussionBoard.errors[2399438].message }}

petelta

14 years ago

You're right ExRat. I wasn't disagreeing with you. The headline and first sentence were misleading to the direction I was going and I can see that's all many repliers read.

I was just trying to show people to learn from the people that are successful at this instead of hanging on every word they say.

Some people can't afford the $17 book. I agree they should purchase it and learn from it, but it's not an option for some.

Originally Posted by ExRat

Hi Petelta,

The thread title doesn't correspond with the above. Nor the first sentence of the thread -

Also -

That's why I added that there's much more than just scarcity tactics along with a 'whole bunch of explanation.'

If you're concerned about saving $17 plus ignoring the many downsides of learning from these marketers' lists as opposed to from a well written, all-encompassing book, then I think you need to reconsider those things.

If you examine that email from a different perspective, it's all just basic scarcity and little else. Is this the only tool in the marketer's arsenal?

Take a look at the obvious contradiction -

Starts with -

Then -

Either he didn't get the 105000 people to opt-in before downloading their reports and software, or he's looking pretty disingenuous talking about 'word getting out'. It's not the best idea to make yourself look disingenuous via such a small amount of words when you're trying to convince people to part with decent amounts of money based on a salespage full of promises in an industry such as this. It's kind of an own goal, but you'll see that happening over and over in these overhyped emails.

$17 (it's actually $12.23 currently) is a small price to pay for a book with 261 (out of 333 total) 5 star reviews on Amazon US.

Thanks

Signature

TEESPRING Student Rakes In Over $116k In Less Than 3 Months
Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

{{ DiscussionBoard.errors[2399563].message }}

ShaneRQR 14 years ago

I couldn't agree more. I love to watch and observe how marketers launch and pitch their products as well as affiliate offers.

And the $2000 products are my favourites, because that's when they give it all they got (I figure you need to go all-out to get people to part with that amount of cash).

I do have to say, though, that I was a bit disappointed with Deiss' current launch. The report was awesome (as a marketing tool), but the rest was a bit meh, in my opinion. I've seen Deiss do way better than that.
- Thanks
- 1 reply
Signature

Build Your Mailing List FASTER with Thrive Leads.

Beats OptinMonster, Popup Domination & Co. hands down.
{{ DiscussionBoard.errors[2399611].message }}
- Mike Murphy 14 years ago
  
  Great post and right on the money.
  
  Some of the replies really crack me up though. I spent AGES observing the gurus and looking for the "secrets" or the little golden nuggets.
  
  I finally realized (just like you did) that they were laying it all out in front of me.
  
  To think that they're creeps or unethical is a bit humorous. Sure some are total douchebags and likely aren't raking in the bucks, but of the names that the OP mentioned, it's a pretty safe bet that they are making the green.
  
  I've met a few of them and have friends who are in the "inner circle" so to speak and sorry to say but the Kern, Deiss, Walker etc. are doing very nicely with their businesses.
  
  It's also interesting to watch the progression of their careers. Every once in a while one of them will drop "marketing to marketers" and switch to offline or something else but they always come back...wonder why? :-)
  
  Don't hate the players man...there's lots to be learned and more importantly implemented.
  
  Mike
  
  p.s. they all make mistakes and drop the ball now and then as well. The point is that they get their swag out there on the market and TRY it.
  
  Thanks
  
  1 reply
  
  Signature
  Guitar PLR - New MONSTER Guitar Video PLR Pack![LIMITED]
  
  {{ DiscussionBoard.errors[2399835].message }}
  
  Dan C. Rinnert 14 years ago
  
  I'm on Amazon.com's list. I bet Amazon.com is bigger than all of those "big guys" put together.
  
  I think I'll learn from them and save myself having to subscribe to 50 other lists.
  
  Thanks
  
  Signature
  
  Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!
  
  Dan also writes content for hire, but you can't afford him anyway.
  
  {{ DiscussionBoard.errors[2399858].message }}

Andyhenry

14 years ago

That's a matter of perspective.

I'm not on any of those lists - and it doesn't seem to be stopping my success - in fact, I've found that focusing on my business rather than what everyone else is selling has increased my revenue.

I found I wasn't learning anything from most of the emails trying to sell me stuff and I'm a marketer rather than a customer, so unless I need something for my business I'm not looking for new products anyway.

It's interesting reading other peoples stuff but it's definitely not required.

Thanks
1 reply

Signature

nothing to see here.

{{ DiscussionBoard.errors[2399868].message }}

petelta

14 years ago

Originally Posted by Andyhenry

I would agree with you here Andy. You definitely want your main focus to be your business. I don't really pay much attention to their emails as much as I used to. I actually logged into my gmail account that I have all their emails going to last night and it had over 3500 unread emails.

I think in the beginning when I had no idea about marketing, the influence tactics, or the triggers I learned a lot from these though. I started off the bat knowing I couldn't buy any of their products. No way I could afford that stuff. So, I spent my time analyzing their emails, their sales pages, etc.

Now, I know how to use those triggers in my own marketing. I didn't only get my knowledge from them. I've read a lot and done a lot of studying on my own from a variety of sources. But, I will say I've had my most successful launches by mimicing their methods. Not so much the in your face over the top promotion tactics, but applying the 4 day hype series and the gentle warming to the idea of your next product. Things like that.

Thanks

Signature

TEESPRING Student Rakes In Over $116k In Less Than 3 Months
Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

{{ DiscussionBoard.errors[2400066].message }}

Steve Sanchez 14 years ago

You are absolutely right! I have a folder in my email that I keep their marketing emails that they send to me so that I can use them as a reference. I also save their marketing webpages.

For example, when they offer a free report I follow along each part of the process then save each webpage I am sent to. I then analyze those pages when I am building my own pages. They have a specific process they follow for a reason. I also save there upsell and downsell pages.

There is no reason to reinvent the wheel. Just do what the big boys do!
- Thanks
{{ DiscussionBoard.errors[2399937].message }}
vistallp 14 years ago

Newbie here! Travis, a couple questions:
1. how do I hit the "thanks" button in this forum (where is it, etc.) so I can thank you for your work?
2. you mentioned wordpress in your "rinse and repeat" methodology; which one do you mean? (.org, or .com)?

Thanks so much! Again, please let me know when you're coming to the Colorado market(s) on your speaking tour....much appreciated....jk
- Thanks
{{ DiscussionBoard.errors[2399944].message }}
bettybakebake 14 years ago

Petalta,
You are right on, right on the money all the way. You GOT TO watch your competition, the poopie heads saying otherwise are idiots. i just skimmed over their wailings, after i read it was more than one or two I was amazed. It is a vital part of your business to know what is working..... Like their email headings, they kill me, when they find one that works suddenly everybody is just doing the same. And they keep doing it so it is effective. Today it is 'your refund' or something similar in the heading. I opened that email so quick....i had to laugh at myself. Gotcha!!

I know I know i am so dumb. you smarty pants don't have to tell me....you guys wouldnt be fooled that easy... i know already.

So Travis, it was a pleasure reading your post and an eye opening experience to read the comments, and quit explaining yourself, you got it goin' on kiddo.

michele

Can i say poopie...
- Thanks
{{ DiscussionBoard.errors[2402569].message }}
TheMagicShow 14 years ago

Jimmy D Brown is a guru, that really caters to his list and actually provides awesome content. Frank Kern always delivers on content, so he's badass as well.
- Thanks
- 1 reply
Signature

" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"
{{ DiscussionBoard.errors[2436213].message }}
- Matt Morgan 14 years ago
  
  It is true that their emails have some powerful techniques in them from scarcity, bonuses, to clever call of actions, that most people don't even realize when they read them.
  
  Thanks
  
  Signature
  -> [FREE WSO 1] Discover 77 FREE Ways To Generate Traffic!
  -> [FREE WSO 2] Discover 67 Killer Traffic Methods Which Will Crush Your Competition!
  -> [FREE WSO 3] Discover 77 Amazing Blogging Tips To Explode Your Profits!
  
  ...â€¦..Now LISTEN CAREFULLY! ===> [WSO REPORTS 4, 5, 6 are >> Found Here]
  
  {{ DiscussionBoard.errors[2436259].message }}
warner444 14 years ago

Watching what people are doing that is working is a good way to learn yet it is valid that a person has to use and express whatever they learn in a way that is consistent with their personality, beliefs, and style to be genuine and believable.
- Thanks
Signature
Warm Regards, - Warner Carter Twitter ~ Facebook ~
~ SEO Consultation Services~~~~Guest Blogging Service > Done For You
{{ DiscussionBoard.errors[2436243].message }}

You better be a part of the 'big guys' list

Trending Topics

Google Ads, landing pages, and Clickbank links

Carry out better target audience research

YouTube gets shopping display tools and affiliate partnership updates

Membership area with multiple income streams

A Very Strange Internet Problem