How to Increase Your Opt In Conversions from 12% to 47% Overnight!
Hi guys,
I've literally just done this after some advice from a fantastic fellow warrior! Thanks Martin
If you are using video in your squeeze page then good for you - not only will it help increase conversions but it also means you're beginning a relationship with your subscribers right off the bat!
People buy from people right!
But if you're underestimating the importance of that video (as I did), then you may aswell use a text only page as the smallest thing can affect conversions.
Just by making a couple of small changes, my conversion rate has jumped to 47% overnight!
So here's my quick tips based on Martin's advice and my experience for making a great opt in video and any more experienced IMer's who can add some tips would be greatly appreciated!!!
1. When you record your video, make sure you have a nice background, a clear wall, a nice view, don't have laundry hanging over your radiator (obvious I know!), or record it in your box bedroom with loads of paper and rubbish all over the shelves behind you (I saw that recently - very distracting). Make sure the focus is on you!
2. A videographer told me recently, don't record video from above or below, ensure it's eye to eye. What you're trying to do is engage people and generally when you talk to people you're eye to eye (give or take a couple of inches based on your height!). So place the camera in line with your eyeline and make full eye contact with your lens. (Anyone who saw the recent British election campaign will remember the effect Nick Clegg had by looking directly down the camera lens at the British public). People want to feel you're talking directly to them.
3. Don't do or say anything that distracts from the purpose of your message, which is to get the person watching to opt in. If you've spent 2 minutes telling your audience the benefits of your product and then at the end you just throw an irrelevant comment in (maybe it's funny, maybe it's about you, maybe it's about the weather), at that moment you've just broken the pattern you've been creating for 2 minutes and in that split second you could lose them. Right up to the end make sure you're telling them how much your product / service can help them and point them towards the opt in box.
4. Following up from No 3 - give your audience direct instructions on what to do next. Tell them - What you've got for them, How it will benefit them and What they should do next. Point at your opt in box and ASK for their name and email (or email if that's all your asking for) - at least 2 or 3 times (without overkill or threatening them!)
5. Ensure you talk about the benefits not the features - for example a feature might be - 'this is a 50 video ecourse with over 10 hours worth of content', the benefit is - 'I'm going to teach you how to cook the most amazingly scrumptious 'no fat' chocolate muffins, step by step that will amaze your friends and family, make your husband want to make love to you five times a night, make you the most popular person in your neighbourhood, help you lose 20lbs and make your kids really well behaved forever! (all in a 50 video ecourse with over 10 hours worth of content). Get it? (By the way, if anybody has got that product can they let me know!)
6. Keep it fairly short. People are generally pushed for time and have got a short attention span. An Opt in video should be 2 - 3 minutes at most. Get in there, get your message across and get out - don't waffle!
7. Talk about your product / service, not about YOU! In the first opt in video I ever did, I spent 5 minutes talking about my personal journey. When an IM friend of mine looked at that, he was practically snoring 3 minutes in! As lovely as you are, people don't give a hoot about you, all they care about is WIIFM (What's In It For Me). I know we all love a good rags to riches story, but save that for your stage career and a captive audience with time on their hands.
8. Finally. Be enthusiastic! This is your first sale - getting the opt in. Believe in what your telling people. Believe in your product/service and talk about it as if you were telling a best friend that they absolutely MUST see/have/use it, as it will truly help them. If you don't believe in it - don't promote it! (That's just my humble opinion).
I hope that helps anyone looking to use video in their squeeze page.
Happy video making!
I've literally just done this after some advice from a fantastic fellow warrior! Thanks Martin
If you are using video in your squeeze page then good for you - not only will it help increase conversions but it also means you're beginning a relationship with your subscribers right off the bat!
People buy from people right!
But if you're underestimating the importance of that video (as I did), then you may aswell use a text only page as the smallest thing can affect conversions.
Just by making a couple of small changes, my conversion rate has jumped to 47% overnight!
So here's my quick tips based on Martin's advice and my experience for making a great opt in video and any more experienced IMer's who can add some tips would be greatly appreciated!!!
1. When you record your video, make sure you have a nice background, a clear wall, a nice view, don't have laundry hanging over your radiator (obvious I know!), or record it in your box bedroom with loads of paper and rubbish all over the shelves behind you (I saw that recently - very distracting). Make sure the focus is on you!
2. A videographer told me recently, don't record video from above or below, ensure it's eye to eye. What you're trying to do is engage people and generally when you talk to people you're eye to eye (give or take a couple of inches based on your height!). So place the camera in line with your eyeline and make full eye contact with your lens. (Anyone who saw the recent British election campaign will remember the effect Nick Clegg had by looking directly down the camera lens at the British public). People want to feel you're talking directly to them.
3. Don't do or say anything that distracts from the purpose of your message, which is to get the person watching to opt in. If you've spent 2 minutes telling your audience the benefits of your product and then at the end you just throw an irrelevant comment in (maybe it's funny, maybe it's about you, maybe it's about the weather), at that moment you've just broken the pattern you've been creating for 2 minutes and in that split second you could lose them. Right up to the end make sure you're telling them how much your product / service can help them and point them towards the opt in box.
4. Following up from No 3 - give your audience direct instructions on what to do next. Tell them - What you've got for them, How it will benefit them and What they should do next. Point at your opt in box and ASK for their name and email (or email if that's all your asking for) - at least 2 or 3 times (without overkill or threatening them!
)5. Ensure you talk about the benefits not the features - for example a feature might be - 'this is a 50 video ecourse with over 10 hours worth of content', the benefit is - 'I'm going to teach you how to cook the most amazingly scrumptious 'no fat' chocolate muffins, step by step that will amaze your friends and family, make your husband want to make love to you five times a night, make you the most popular person in your neighbourhood, help you lose 20lbs and make your kids really well behaved forever! (all in a 50 video ecourse with over 10 hours worth of content). Get it? (By the way, if anybody has got that product can they let me know!)
6. Keep it fairly short. People are generally pushed for time and have got a short attention span. An Opt in video should be 2 - 3 minutes at most. Get in there, get your message across and get out - don't waffle!
7. Talk about your product / service, not about YOU! In the first opt in video I ever did, I spent 5 minutes talking about my personal journey. When an IM friend of mine looked at that, he was practically snoring 3 minutes in! As lovely as you are, people don't give a hoot about you, all they care about is WIIFM (What's In It For Me). I know we all love a good rags to riches story, but save that for your stage career and a captive audience with time on their hands.
8. Finally. Be enthusiastic! This is your first sale - getting the opt in. Believe in what your telling people. Believe in your product/service and talk about it as if you were telling a best friend that they absolutely MUST see/have/use it, as it will truly help them. If you don't believe in it - don't promote it! (That's just my humble opinion).
I hope that helps anyone looking to use video in their squeeze page.
Happy video making!
Founder of JVZoo. All around good guy :)
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