Micro-C Warriors - Which of these options would you test first?

Hi,

As most of you know, due to new FTC regulations, the micro-c model (free+shipping offer tied with a forced continuity program) is basically a no-go.

So to adapt, I want to test the following models. My question is, which one would you test first and why.

Model 1

Squeeze page to Sales page for free DVD. But instead of tieing this in with forced continuity, ship a printed sales letter with the free dvd for your continuity program.

Note that you can't use an Upsell or OTO for continuity programs according to new FTC regulations. That is why we go with the printed sales letter.

Model 2

Instead of a continuity program, sell the info as a home study course for higher amount.
The model then looks like this

Squeeze page to Sales page for free DVD. If they enter cc details, Upsell for home study course, downsell for digital version of home study course.

If they only take the DVD and not the upsell or downsell, you can still ship a printed sales letter for the continuity program.

Model 3

Same as model 1 but instead of shipping a sales letter for continuity, ship a sales letter for higher priced home study course.

Which one will you test first?

Thanks

Sam Dunning