If you rank a blog is it possiable to turn it into a static html site?

by tekn0
24 replies
hey guys, first post and hello!

i was just wondering, say your at the first page of google with a wordpress blog but then you want to get rid of wordpress and turn it into a full on website for your product or niche with html and css, would google take away your SERP for doing that? as i would assume a lot of the articles and content would change. or would you just have to relocate them to static urls as well? or keep the ones from your permalinks?

what would be some best practices to do for converting your wordpress blog into a static html css site with out loosing your SERP?

thanks for any insight!
#blog #html #possiable #rank #site #static #turn
  • Profile picture of the author Jim Schaub
    it's possible for the most part. you might lose your rank though, if any of the elements are missing.
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    • Profile picture of the author tekn0
      any suggestions on how to prevent elements from disappearing? like maybe wp-cache and make sure all the pages are intact before adding the new different html site over the blog?

      or maybe some interlinking between the old site and the new one?
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  • Profile picture of the author Ken Durham
    I assume that you mean that you have wordpress installed on your hosting and not a wordpress hosted blog?

    I would ask why you want to make the site static pages? Wordpress can make it appear as such. Using "Pages" instead of posts takes you out of that blog categories and acts as a content management system.
    WP presents pages as if they were static pages as to the web browser there is no difference between the 2. You could even use wordpress for a one page website and no one would ever know it was on wordpress if you wanted it that way.

    What are you trying to achieve by doing this? Just faster delivery?
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    • Profile picture of the author tekn0
      Originally Posted by Ken Durham View Post

      I assume that you mean that you have wordpress installed on your hosting and not a wordpress hosted blog?

      I would ask why you want to make the site static pages? Wordpress can make it appear as such. Using "Pages" instead of posts takes you out of that blog categories and acts as a content management system.
      WP presents pages as if they were static pages as to the web browser there is no difference between the 2. You could even use wordpress for a one page website and no one would ever know it was on wordpress if you wanted it that way.

      What are you trying to achieve by doing this? Just faster delivery?
      hey ken, pretty much what im trying to do would be a complete site overhaul, steps would be after getting a good position though the blog and common ranking techniques, as google seems to love quality seo'ed blogs, it would be easier to rank with a blog, then once ranked convert the site over to a much better looking, better themed, more graphical higher converting(i would hope) looking functioning website and not a blog.

      so in theory rank the domain with the blog and lots of nice seo plugins and techniques , then convert it to a much nicer "website" and not a blog.

      as if the sites getting good traffic and the niche is good, i would much rather have a really nice website instead of a blog, but i would just use the blog to get there and make sure it would be worth making a website for that domain but i would not want to loose the SERP in the process of the conversion. So i am trying to figure out the best way to convert the site over, without google getting to crazy on me

      i would assume i would need to turn the wordpress install static and keep all the categories and url/directory structure in tact. but im not sure the best way to do it, wp-super-cache or "really static" or just copy and paste the content, i mean site get overhauls all the time, links change , break etc, i just wonder if i would loose my SERP if a few little things i shifted, unless i would find the best way to keep everything intact and kind of have the new site overloay the old one.
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  • Profile picture of the author Quentin
    Thats just utter madness.

    Why not just change the Wordpress site to a cms and add your static pages but still retain the blog component.

    Example here is a few sites we have done this with. You not only keep the juice for the blog but get added juice for the static pages.

    MP3 Sound Stream Software Streaming Audio made Easy
    Promotional Mugs and Glassware Straight from the Printer
    Tyrehouse for car tyres and servicing in Sydney Metro area

    Quentin
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    • Profile picture of the author tekn0
      Originally Posted by Quentin View Post

      Thats just utter madness.

      Why not just change the Wordpress site to a cms and add your static pages but still retain the blog component.

      Example here is a few sites we have done this with. You not only keep the juice for the blog but get added juice for the static pages.


      Quentin
      thanks for the links Quentin, but i kind of want the blog to almost autoblog for a month or so and rank for the chosen keyword, and i dont want the first page ranking to be the /blog url but rather just the domain root (sorry i cant post links to give examples)

      could i just have the blog autoblog and only keep 5-8 posts on the first page and then just hope google will index them on there separate category urls? as i want the home page and domain to rank. not the /blog

      how would you go about doing that?

      as i dont want to even put up the static site unless the blog is ranking and getting traffic. but if it seems like it is going to rank well and traffic wise i would really want to get a real site on there to try and convert.
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  • Profile picture of the author Ken Durham
    I think you are a bit confused on what you can do with wordpress.
    Here's a simple example site that is wordpress but uses mostly all "pages" for the static content.
    It's a local band: Hoosier Highway - Country Music Performance Band - Book this Country Music Band for your next live event

    Besides the obvious plug-ins you would never know it was wordpress.
    It also uses 2 separate css files for the main page and the inner pages.
    With a little bit of coding you can have different backgrounds for different pages etc while still having blog capabilities and not losing your rankings.

    If you click on one of the "Upcoming Show Dates" from the front page you will be taken to a post that is blog format. The rest of the site uses pages.

    IMHO there is no advantage to creating static pages. Use the CMS part of WP and it will work out as desired and with less work in the end.
    The key is learning how to use the real power built into WP and not just the blogging features. There is no set way your site has to look just because of WP. It can look just like any other static site in the world, high end or not.
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  • Profile picture of the author LondonPaladin
    Changing a site from wordpress to html is a step backward. You can find a theme to do just about anything static with wordrpess. If you want to keep it all the same you can just add a cache plugin which will make your site static. If you change your format try not to delete any links. Google doesn't like missing pages.
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    • Profile picture of the author tekn0
      so to be honest i think as bullet rider said word press sites look kind of cheap and salesmeny, and me being some what of a graphic designer i would much rather have a template style site like something from templatemonster then a wordpress "theme" as i think it would wow visitors more with a template monster site then a wp theme.

      also on a side note thinking outside the box, i am not just trying to do some affiliate marketing or ad-sense so in theory i just want the pages to rank kind of on auto pilot after 10 posts or so i write, and then turn that thing into a real website with out any affliate marketing or adsense etc, really to push my own products and services. and i can design something much more custom in photoshop and dreamweaver then i ever could in wordpress, personally as i don't know it that well. so thats my reasoning on this

      or as another thought what if i wanted to turn the domain into a magneto store or something. etc you get the idea, but i would just have to keep everythying intact minus the "landing page" ie the homepage
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      • Profile picture of the author Winlin
        Originally Posted by tekn0 View Post

        so to be honest i think as bullet rider said word press sites look kind of cheap and salesmeny, and me being some what of a graphic designer i would much rather have a template style site like something from templatemonster then a wordpress "theme" as i think it would wow visitors more with a template monster site then a wp theme.

        also on a side note thinking outside the box, i am not just trying to do some affiliate marketing or ad-sense so in theory i just want the pages to rank kind of on auto pilot after 10 posts or so i write, and then turn that thing into a real website with out any affliate marketing or adsense etc, really to push my own products and services. and i can design something much more custom in photoshop and dreamweaver then i ever could in wordpress, personally as i don't know it that well. so thats my reasoning on this
        Two thoughts:

        #1) Content , Content, Content... you will probably find that a pretty good looking word press blog site will get you every bit the results of an artistically sculpted static page. "Content is what sells online"

        Here's an analogy - Did you know that once you get past the $15 price point for fine wines, most people cannot distinguish the difference in quality between that $15 bottle and a $150 dollar bottle? Why not put up a $15 website if it gets the job done 99% of the time?

        It has been said, you can set up your blogs to show a static page as your home page (this may satisfy your artistic craving) and link to and from blog pages from there.

        #2) You can certainly set up a blog in such a way that the home page looks like a static page... eliminate left and right columns and footer , make sure you use a template with a customizable header, etc.

        One more thought... as far as cheap and salesy looking, that 's up to you and having the graphics background you should be able to overcome that fairly easily.

        Obviously none of us know what your true priorities are or why and I understand as well as anyone that the appearance of the site may very well be more important to you then the profitability. I have had to put my own artistic desires to the side to concentrate on effectiveness.

        Not judging , simply pointing out your primary objective may or may not be consistent with maximizing your time and return... IMHO

        To Your Success - WinLin
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        • Profile picture of the author tekn0
          winlin, thank you very much for you insite

          but in a different scenario what if i wanted to rank the domain and then turn it into a magento store or something to that nature.

          so rank it with the blog, make all the permlinks static html, addd them to a sitemap, and then roll out a magento store for that niche.
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          • Profile picture of the author Istvan Horvath
            Originally Posted by tekn0 View Post

            but in a different scenario what if i wanted to rank the domain and then turn it into a magento store or something to that nature.

            so rank it with the blog, make all the permlinks static html, addd them to a sitemap, and then roll out a magento store for that niche.
            Maybe it is in order to clarify a few things.

            When you say "ranking" are you referring to getting high Page Rank or to having your content on page #1 in SERP? (usually, people use the same word for these two things as if they were the same...)

            If it is PR - nobody gives a s***

            If it is SERP - then it's not your "domain" per se: it is the good content.

            I have to second the opinion of Quentin: utter madness...
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  • Profile picture of the author George Wright
    I'm eagerly awaiting a definite answer to this. I have the same question, at least I do if I'm understanding the OP. Here is my take based on my situation.

    I have a blog. It is and has always been on top of google for a certain phrase.

    I don't like blogs. I want to put the same content on a "regular" web page.

    Will it stay on top of Google or not?

    George Wright
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    • Profile picture of the author tekn0
      Originally Posted by George Wright View Post

      I'm eagerly awaiting a definite answer to this. I have the same question, at least I do if I'm understanding the OP. Here is my take based on my situation.

      I have a blog. It is and has always been on top of google for a certain phrase.

      I don't like blogs. I want to put the same content on a "regular" web page.

      Will it stay on top of Google or not?

      George Wright
      George I could not of said this any better! this is exactly what i am trying to find out!

      PM me well do lunch
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  • Profile picture of the author Alfred Shelver
    I have the same question for another reason.

    I would like to sell offline Domains. Example : I would rank on page one for a keyword say "lasvegas hairdresser" and I buy lasvegashairdresser.com and put up a blog add content then get to page one. I then sell it to an exclusive hairdresser who already has a expensive Static site they just want the same traffic generated by page one but pointing to there site. How do I do it without losing my page one because the content has changed?
    I hope I am being understood been bothering me
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    • Profile picture of the author tekn0
      Originally Posted by Cathy Shelver View Post

      I have the same question for another reason.

      I would like to sell offline Domains. Example : I would rank on page one for a keyword say "lasvegas hairdresser" and I buy lasvegashairdresser.com and put up a blog add content then get to page one. I then sell it to an exclusive hairdresser who already has a expensive Static site they just want the same traffic generated by page one but pointing to there site. How do I do it without losing my page one because the content has changed?
      I hope I am being understood been bothering me
      This is pretty much what i am trying to do as well and i am currently trying to find a solution

      Also PM me and you are more then welcome to do lunch with geroge and myself
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      • Profile picture of the author tekn0
        im so glad that at least 2 people here get it as i have posted this question in a few other forums and everyone seems to say the same things, either i'm crazy or why i would want to do this etc.

        it's nice to see im finally not the only one who is thinking about how to pull this off as i know it can be done.
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    • Profile picture of the author Winlin
      Originally Posted by Cathy Shelver View Post

      I have the same question for another reason.

      I would like to sell offline Domains. Example : I would rank on page one for a keyword say "lasvegas hairdresser" and I buy lasvegashairdresser.com and put up a blog add content then get to page one. I then sell it to an exclusive hairdresser who already has a expensive Static site they just want the same traffic generated by page one but pointing to there site. How do I do it without losing my page one because the content has changed?
      I hope I am being understood been bothering me
      So if I'm understanding correctly you have your site, lets call it A. and you have your clients site let's call it B.

      Site A. ranks at the top for Keyword and site B. is an existing site that your client has already established. you want to shift your clients site to your domain without losing any juice?


      If I am correct in my assumptions:

      #1) Why would you want to change your clients known domain name?
      #2) Why wouldn't you simply keep both domains active and redirect the traffic form your awesome ranking key word site to the established site of your client?


      I'm actually developing 2 sites for my step son... one is an exact keyword domain that is ranking well and the other is his exact business name (vanity domain name).

      I'm getting great rankings on the keyword domain and plan to simply redirect to his business domain name.

      I'll admit I have not done this before , however it makes perfect sense to me. Unless anyone can point a flaw to this method, this is where I'm headed.

      I wonder does this address your question or am I still off the mark? Do you see this working?

      Regards,

      WinLin
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      • Profile picture of the author tekn0
        i guess doing a 301 would be bad as good would come back to rerank your site, and seeing that nothing is there and it's not the same site at all, would drop your number 1 spot, with my theory you would just retire the blog into a static site keeping all the articles and content that got you there into category urls and make a new index for the rest of the site with a sitemap so when google comes back it will see all the content is still there but just a few things changed on the homepage. so you are not really doing anything bad at this point that would drop your rank, just moving things around a bit
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      • Profile picture of the author Alfred Shelver
        That is what I want to do, my fear is when you redirect the exact Keyword domain to the business name domain you will be penalised by google and lose all your positioning.

        And many offline businesses do not want to have more than one website, It is very interesting maybe some very good offliners have a better answer.



        Originally Posted by Winlin View Post

        So if I'm understanding correctly you have your site, lets call it A. and you have your clients site let's call it B.

        Site A. ranks at the top for Keyword and site B. is an existing site that your client has already established. you want to shift your clients site to your domain without losing any juice?


        If I am correct in my assumptions:

        #1) Why would you want to change your clients known domain name?
        #2) Why wouldn't you simply keep both domains active and redirect the traffic form your awesome ranking key word site to the established site of your client?


        I'm actually developing 2 sites for my step son... one is an exact keyword domain that is ranking well and the other is his exact business name (vanity domain name).

        I'm getting great rankings on the keyword domain and plan to simply redirect to his business domain name.

        I'll admit I have not done this before , however it makes perfect sense to me. Unless anyone can point a flaw to this method, this is where I'm headed.

        I wonder does this address your question or am I still off the mark? Do you see this working?

        Regards,

        WinLin
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  • Profile picture of the author Istvan Horvath
    George,

    I don't think there is a definite answer to this. (Or, maybe the big G. has it... )

    Let's take this hypothetical case: one has a blog with 5 posts, 2 Pages.
    Now, you can go to see all those posts/Pages and while there, right-click > View Source and copy the source code.

    Paste them in separate HTML files; add the stylesheet and the images... (eventually, edit the url/path to images and stylesheet) and you can delete the whole blog.

    Upload instead your 7 HTML files (+CSS and images) - here you go with a seemingly identitcal site which is not a blog.
    Of course, additonaly, you can edit out anything and everything that refers to a blog (comments, date, whatever) or you can just save the content and place it in your own HTML template.

    If you ask me, it could fare even better than the original blog.
    It could be as well that it falls from the grace of G. and sinks to the bottom.

    And for all those that say the big G. "loves" blogs and/or WP - if you want to convince me, you will need to provide data showing that the special components of a blog script (pinging, commenting, feeds, new content on the top etc.) are really helpful in achieving a good position in SERP.

    Make no mistake: I like blogs, I like WP... even more, unlike many users, I even know WP. I can make a site with WP that you would never say it was a blog. And better looking than any traditional html site. Which means I will use this blogging software or CMS for many different sites because for me it is easy and comfortable to work with.

    However, up till now nobody could ever show me satisfactory data (not opinion!) proving that using a blogging script takes you faster to the top of the SERP.

    You see, George, that's why we don't have a definite answer: because we are not sure that our premises are correct or not
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    • Profile picture of the author George Wright
      Thanks,

      It's just that when you want to sell a site and it's a blog you either have to let it ride on your hosting account or you have to sell it to someone who knows how to move it or pay someone to move it. For me it's much easier to sell a static site.

      George Wright

      Originally Posted by Istvan Horvath View Post

      George,

      I don't think there is a definite answer to this. (Or, maybe the big G. has it... )

      Let's take this hypothetical case: one has a blog with 5 posts, 2 Pages.
      Now, you can go to see all those posts/Pages and while there, right-click > View Source and copy the source code.

      Paste them in separate HTML files; add the stylesheet and the images... (eventually, edit the url/path to images and stylesheet) and you can delete the whole blog.

      Upload instead your 7 HTML files (+CSS and images) - here you go with a seemingly identitcal site which is not a blog.
      Of course, additonaly, you can edit out anything and everything that refers to a blog (comments, date, whatever) or you can just save the content and place it in your own HTML template.

      If you ask me, it could fare even better than the original blog.
      It could be as well that it falls from the grace of G. and sinks to the bottom.

      And for all those that say the big G. "loves" blogs and/or WP - if you want to convince me, you will need to provide data showing that the special components of a blog script (pinging, commenting, feeds, new content on the top etc.) are really helpful in achieving a good position in SERP.

      Make no mistake: I like blogs, I like WP... even more, unlike many users, I even know WP. I can make a site with WP that you would never say it was a blog. And better looking than any traditional html site. Which means I will use this blogging software or CMS for many different sites because for me it is easy and comfortable to work with.

      However, up till now nobody could ever show me satisfactory data (not opinion!) proving that using a blogging script takes you faster to the top of the SERP.

      You see, George, that's why we don't have a definite answer: because we are not sure that our premises are correct or not
      Signature
      "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Igor Kheifets
    I think what you're looking for is a theme
    that is going to suit your needs.

    I can recommend Thesis, but there are
    more to choose from, do some research and
    see which themes have the option of CSS
    and HTML, etc.

    or....

    Just set up redirects for certain pages when
    they rank. I did so a few times and it works like a charm!

    Igor
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  • Profile picture of the author Quentin
    Hey George and others

    Firstly I think everyone is getting confused and bamboozled by technology.

    A blog is simply a collection of web pages. You write a post and the software creates a web page with its own unique url just as if your were using html.

    Blogging is simply the way these pages are created and delivered.

    The fact that you have added a number of web pages to your site is what got it positioned in the search engines in the first place.

    The thing that makes it a blog is the ability to allow comments. The post once it is written doesn't change but the software does all the organizing and submission for you.

    Take away this regular content and change it to a static html site will see you slowly loose this positioning.

    It is not the blog or the html that has got you the positioning but the content.

    Things like wordpress simply make it easier to add this content.

    Static front pages and using wordpress as a CMS just reorganizes the page structure for you and the base url will still get most of the love.

    So replace it with html will simply change the format as now all the pages will have html at the end so possibly Google will start diminishing your sites popularity.

    I only say this because before they saw a dynamic site with regular content and now they will see plain html.

    Trying to sell off this traffic and positioning could easily backfire.

    The thing is to do some tests first because it is not a normal situation and as the serps change it may work today and be devastating tomorrow..

    Quentin
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