How bout a reality check on market conditions?
Well, give yourself a break. I'm going to let you in on a little secret: Ecommerce market conditions are the toughest on record. My own experience is typical: my main product is established with over four years on the market and is a leader in its niche, but the last few months have been a massive struggle.
And it's not just me. My experiences has led me to do some checking around and I've learned from totally trustworthy sources that Adsense revenue is down by up to 80% and Clickbank sales by even more than that. Even people with their own products, like me, are finding it hard going. Behind the scenes many top marketers are hurting.
But you won't hear much of that here in the WF. Staying "positive" (or burying your head in the sand) is the imperative.
Of course there's also a financial incentive behind much of this false buoyancy as a number of warriors do good business hawking market tools and info (and you need to keep the punters' excitement levels up for that!).
Oh sure, lots of warriors will protest, swearing that things have never been better and I don't doubt them. There are always exceptions.
But I can assure you that the average IMer is facing unprecedented challenges. There's a lot of fear out there and it's showing up in our sales receipts. To present the current climate as anything other than bad is at best naive and, at worst, deceitful and manipulative.
What to do about it? I'm not suggesting we all shout "Woe is me!" and roll over dead. Recessions may be tough but in the long run they are great learning experiences. A tough market should make you work harder and be more creative. And when conditions improve you'll be in an ideal position to start sucking in that cash hand over fist.
Don't use market conditions as a scapegoat for your failure. At the same time, you should adjust your expectations to reality and don't be deceived by others talking things up for their own gain.
Do not get between a wombat and a chocolate biscuit; you will regret it dearly!
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Philippe Moisan
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