How important is the pre-launch of a product??

freelikehell · 10-29-2008, 11:57 PM

How important is a pre-launch and what all can be done for the pre-launch of a product and how many days before the main launch,should it be started?

Michael Dominic · 11-08-2008, 02:59 PM

Pre-launch activity can literally be started over a year before the actual product launch. It doesn't have to be long though. It can be a very short period of time between the start of pre-launch and the actual launch.

From what I've seen, some marketers like to ask questions (market research) of their list to get an idea what type of product that list wants (in an indirect manner). Later on they announce their product launch and countdown.

There are many different things that you can incorporate into a pre-launch to make your launch very successful. It all involves market research, building hype, targeting people that want it, incorporating scarcity (Oh no, only 200 copies, I need to buy! - Oh no, I only have an hour to make a decision! I must buy!), etc...

Another thing that can work for a pre-launch is a mailing list separate from your main list focused only on the product launch. This way you could be more repetitive. People will get more excited. Your product will be stuck in their heads.

#1 necessity in a pre-launch/launch is a mailing list, in my honest opinion.

Jason Fladlien · 11-08-2008, 03:12 PM

Robert Plank and I just did a pretty successful launch, and the whole thing, from start to finish was 9 days (including the PLANNING of the launch). So it doesn't have to be anything elaborate.

I have pre-launched my last 4 products, and sometimes the prelaunch was just two days, other times it was three weeks. The biggest thing about the launch is you need proof, scarcity, a good story, and 2 way interaction.

-Jason

tommygadget · 11-08-2008, 03:24 PM

My pre-launch period is 7 days. It's not over yet, but I think a week is long enough.

TomG.

getmorebuyers · 11-08-2008, 03:59 PM

Prelaunch is important because it helps to get the word out and creates a buzz. People how have subscriber lists can begin to get the word out for you. In the meantime, you can tweak the product and provide promotional tools for affiliates to use to write articles, etc. It does work.

OMI · 11-08-2008, 05:35 PM

I'm in pre-launch right now with my latest product. I've actually hired some beta testers who will help review the product for me.

They will beta test for a week and I should launch this month for sure.

In pre-launch: Stripe Ads

The website is done, the copy is done, and I'm putting together some ad campaigns.

Watch out for the WSO!

J.Knight · 11-08-2008, 07:59 PM

The better the pre-launch, the less reliant you will be upon your sales page copy.

If you want to learn how to do it really well, Jeff Walker is going to release Product Launch Formula very, very soon.

Buy it. You won't regret it. There's more to getting your pre-launch right than people realise.

JK

ShayRockhold · 11-08-2008, 10:52 PM

I did not do a pre-launch with my first product. I think I would have a countdown of some sort if I had it to do over again.

11-08-2008, 02:59 PM	#2
Michael Dominic Internet Marketer Join Date: Jul 2008 Location: Cleveland, OH, USA Posts: 577 Thanks: 12 Thanked 27 Times in 11 Posts	Re: How important is the pre-launch of a product?? Pre-launch activity can literally be started over a year before the actual product launch. It doesn't have to be long though. It can be a very short period of time between the start of pre-launch and the actual launch. From what I've seen, some marketers like to ask questions (market research) of their list to get an idea what type of product that list wants (in an indirect manner). Later on they announce their product launch and countdown. There are many different things that you can incorporate into a pre-launch to make your launch very successful. It all involves market research, building hype, targeting people that want it, incorporating scarcity (Oh no, only 200 copies, I need to buy! - Oh no, I only have an hour to make a decision! I must buy!), etc... Another thing that can work for a pre-launch is a mailing list separate from your main list focused only on the product launch. This way you could be more repetitive. People will get more excited. Your product will be stuck in their heads. #1 necessity in a pre-launch/launch is a mailing list, in my honest opinion.

11-08-2008, 03:12 PM	#3
Jason Fladlien HyperActive Warrior War Room Member Join Date: Jul 2007 Location: Iowa City, IA, USA. Posts: 391 Thanks: 356 Thanked 622 Times in 121 Posts	Re: How important is the pre-launch of a product?? Robert Plank and I just did a pretty successful launch, and the whole thing, from start to finish was 9 days (including the PLANNING of the launch). So it doesn't have to be anything elaborate. I have pre-launched my last 4 products, and sometimes the prelaunch was just two days, other times it was three weeks. The biggest thing about the launch is you need proof, scarcity, a good story, and 2 way interaction. -Jason
	Get My 32 Best Internet Marketing Reports FREE - No Optin Required Click Here Now...

11-08-2008, 03:24 PM	#4
tommygadget Banned War Room Member Join Date: Jun 2007 Location: Up North, USA Posts: 2,517 Blog Entries: 11 Thanks: 88 Thanked 288 Times in 157 Posts Social Networking	Re: How important is the pre-launch of a product?? My pre-launch period is 7 days. It's not over yet, but I think a week is long enough. TomG.

11-08-2008, 03:59 PM	#5
getmorebuyers HyperActive Warrior Join Date: Oct 2008 Posts: 103 Thanks: 4 Thanked 6 Times in 6 Posts	Re: How important is the pre-launch of a product?? Prelaunch is important because it helps to get the word out and creates a buzz. People how have subscriber lists can begin to get the word out for you. In the meantime, you can tweak the product and provide promotional tools for affiliates to use to write articles, etc. It does work.
	Are you looking to hire a Quality Writer of Product Reviews. Check out this WSO Now!

11-08-2008, 05:35 PM	#6
OMI HyperActive Warrior War Room Member Join Date: Aug 2008 Location: Orange County, Ca Posts: 243 Thanks: 46 Thanked 17 Times in 17 Posts Social Networking	Re: How important is the pre-launch of a product?? I'm in pre-launch right now with my latest product. I've actually hired some beta testers who will help review the product for me. They will beta test for a week and I should launch this month for sure. In pre-launch: Stripe Ads The website is done, the copy is done, and I'm putting together some ad campaigns. Watch out for the WSO!
	Age Verification Script - CURRENTLY FOR SALE ON WF!! CLICK HERE! Ad Finder Pro - Find ANY Ad on Craigslist and Have It Emailed To You Automatically! Instant Payment Profits - Fully Automated PayPal Payment & Delivery System!

10-29-2008, 11:57 PM	#1
freelikehell Careful and Carefree War Room Member Join Date: Oct 2008 Location: Chandigarh, India Posts: 236 Thanks: 3 Thanked 26 Times in 15 Posts Social Networking Contact Info	How important is the pre-launch of a product?? How important is a pre-launch and what all can be done for the pre-launch of a product and how many days before the main launch,should it be started?

11-08-2008, 07:59 PM	#7
J.Knight HyperActive Warrior Join Date: Nov 2008 Location: Oz Posts: 241 Thanks: 6 Thanked 30 Times in 16 Posts Social Networking	Re: How important is the pre-launch of a product?? The better the pre-launch, the less reliant you will be upon your sales page copy. If you want to learn how to do it really well, Jeff Walker is going to release Product Launch Formula very, very soon. Buy it. You won't regret it. There's more to getting your pre-launch right than people realise. JK
	You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life! Like to chitter? Add me on Twitter!

11-08-2008, 10:52 PM	#8
ShayRockhold StarFleet Admiral War Room Member Join Date: Aug 2008 Location: Delta Quadrant Posts: 1,844 Blog Entries: 10 Thanks: 1,363 Thanked 625 Times in 287 Posts Social Networking Contact Info	Re: How important is the pre-launch of a product?? I did not do a pre-launch with my first product. I think I would have a countdown of some sort if I had it to do over again.
	"Fate protects fools, little children and ships named Enterprise" -- Cmdr. Riker [TNG - "Contagion"] ============================= I'm on TalkMarketingNow.com! 11 PM Eastern Time, Tuesdays. Join me! :D ============================= Shay Rockhold's Site and Blog