Payment Notification? You've got funds? - What the hell is wrong with these people?

I guess I'm still an extreme newbie, then. I am definitely a newbie.

I don't let myself be bothered by the subject line. If the link inside shows a good opportunity, I will take a look.

Maybe I'm too naive. Or I haven't received enough of these emails yet.

One thing is for sure, I take notes of how I approach my list, and that kind of subject line
won't be used. I don't want to hurt my brand name.

Philippe

Hi,

So everyone is in agreement?

Let's do some thinking. Two scenarios.

Scenario 1.

Marketer treats his prospects and customers how he/she (will use masculine from now onwards for clarity) would like to be treated himself. He believes in transfer of energy and believes that there are things that we can't always see, recognise and quantify, but regardless, they are important - and beneficial in the long term on a personal level and to his prospects.

Scenario 2.

This marketer follows exactly the same script as the marketer in scenario 1. After some time, he notices others taking a bolder approach and doing better than him. He decides that perhaps his approach could be tweaked and tested and therefore provide a different result.

He split tests using the same approach as before (same as above) but also splits his client/prospect base and tests a different approach on the other 50%. He drops the 'nice' approach, and uses 'hard marketing' techniques.

He leaves personal preference and emotion out of it, and focusses entirely on what works as a marketer, regardless of anger, complaints and unsubs. He focusses solely on replenishing his list with new prospects and maximising ROI.

..........

He analyses results. He asks himself some questions -

The first approach is based upon 'what makes people happy while being sold to'. Is he letting himself down as a marketer? Is this important? Is it a case of doing a job poorly?

Is he allowing his own personal weakness to interfere with his professionalism?

He looks around for guidance. He sees stock traders, politicians and bankers acting like psychopaths but enjoying the financial fruits of their dedication to their cause. He sees other marketers doing better than him. He ponders the balance between conscience and profit.

As a marketer, what is important? Is it a personal choice? Are there two kinds of marketers? Or is one type of marketer not really a true marketer at heart but is trying to overcome this?

.......

It's not a black & white, open and shut case, is it?

If we ask ourselves 'do we like receiving these emails' then it's an easy answer.

But the truth is, that doesn't matter. Many successful marketers receive no emails at all - they just send them.

Let's broaden the scope of the discussion from just 'do we like receiving these emails' because I am aware that the broader issue comes up here a lot and affects many people who perhaps could earn more by blocking out their personal preferences as a consumer and their over-sensitive conscience regarding 'how to treat people while selling to them'.

I am also aware that others are happy with a 'softer' aproach and do just fine thankyou very much.

I have this debate with myself and others regularly

Hi Maddi,

I see you're following through by reading the replies -

I admit, I thought this for some time and for some it's acccurate.

But regardless, I asked myself questions and looked deeper.

What struck me was that this market is quite fickle and even earnt/deserved loyalty isn't always repaid.

Therefore, is churn and burn less dumb than we all assume?

We all know there's a regular new influx of newbs. We often assume that we might 'damage our career', or that 'long term' is best. In many ways it is.

BUT...is it always?

If so, why do so many people sacrifice this aspect in order to make a hefty but quick buck? The question needs addressing in my opinion. Are all 'gurus' useless and thick? I don't think so at all, quite the opposite. Some of the pretenders, sure, but...

Are we using the 'I'm taking the long-term approach' to excuse our weaknesses in terms of marketing and selling?

It's an uncomfortable question to ask yourself if your results aren't what you expected or desire.

But successful marketers aren't scared of looking in the mirror, asking tough questions, changing if necessary and seeing the passage of time as an opportunity for continual questioning leading to further self-development.

Fear stagnation and avoidance, never fear challenges - they are the seed of progression. And self-sought-challenges are the mark of a real ExRat ;-)

exactly - I prefer to treat others as I would want to be treated.
I've unsubbed from a couple of lists lately because of misleading subject lines.

You've just blown my mind...you *******!

And on a Sunday evening too!

Thanks, Roger, as always.

Cheers,
Steve

Hi Rob,

I tend to agree with you on that, and have conjectured (and taken flack for it) that this is the purpose of the video salesletter without controls - to save prospects from getting irate (and other reasons) by filtering them earlier.

We get similar threads as this with people getting worked up about not having any video controls. I try to explain to them that the seller is doing them a favour.

Again, I agree. But I would also add that I think that to many people, misleading them is actually worse than doing that (dumping in their house).

The odds are that if the marketer is using a very misleading headline, then in my experience the likelihood of them also trying to make a misleading sale is very high.

So we factor in that a poor choice of purchase can -

* waste time

* sap motivation for other new projects

* waste money

...as well as just pissing us off. But at the same time, when we get suckered there's a lesson there, if we can get over the angst in order to take it.

But when we combine the above factors, the end result can be viewed as 'damaging my livelihood for your own undeserved profit.'

Some may find the dump on the couch less offensive.

Some marketers are really desperate nowadays to use such kind of e-mail marketing tactics. I received an e-mail with the subject "You earned a commission!" and when I opened it, the marketer said something like "Imagine if you receive hundreds of e-mails like this..." Duh! It's enough motivation for me to click the "Unsubscribe" link.

I've learned my lesson. In the past hour, I've cancelled many lists where they send subject lines as described here. The thing is, not only do they keep sending emails with such titles, they send many emails every day. It's a waste of my time.

I prefer to receive one or two emails a week from a marketer I trust. Some still work that way, fortunately.

I wasn't refering to you there...... Peace

Being a relative newbie, you get around 600 emails a day?

I'd say, you get around 600 emails a day, you spend time checking them out and deleting them or whatever, that is why you are still relatively a newbie.

I am not trying to preach here, but since you said unsubscribing is time consuming, Getting a new email address is not.

There is plenty of Useful wastes of time for us Online Entrepreneurs than that.

Now that is Quality stuff. Unsubscribe yay!!!

I am Bill.

Its just that I feel for those who still live in a civilization and have families and friends who look at them with skeptic looks thinking this crazy s.o.b is sitting in front of the computer trying to scam the world when he could be going out there and making a living and a career to provide for his family.

As for me, I am well chuffed when ANYONE emails me, it gets lonely in the cave sometimes you see....

Maddi