Do You Think This Would Convert?

7 replies
If at the end of the sales pitch you didn't put or mention any price point and just had a get access button and then it brought you to the price and check out. Or do you think people would just bounce right away thinking it was going to be free or something.
#convert
  • Profile picture of the author KenThompson
    When in doubt, test. Do it with and without mention. Although
    I think the overall reaction would not be positive.

    I believe people see the absence of a price and assume it's expensive,
    and because of that you're afraid to mention the price, upfront. Letting
    them discover the price on the checkout page is not upfront, not that
    it's devious either.

    It people have the thought that you're afraid to mention the price, then
    that can lead their minds to generally wonder even more things about
    you.

    I don't feel people will start thinking it will be free, either. The reason for
    that is if it's free, a marketer will have 'free' all over the sales material. I've
    never been surprised by a marketer in this manner.

    Why would you want to leave the price point out of your sales copy?

    Ken
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  • Profile picture of the author stevecl
    First thing i look at is the price when i land on a salespage, if it fits with-in my budget i will read the salespage. So i would prefer the price to be on the salespage.
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    I started with nothing and still have most of it left!

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  • Profile picture of the author Andyhenry
    What Ken said....

    The answer to questions like this is always - it depends.....

    The only answer - test it.

    I've bought stuff that didn't say the price so it can work - but it depends
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    nothing to see here.

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  • Profile picture of the author CJ.Online
    It would definitely be best to test it out first but I generally wouldn't buy anything if I didn't see a price first.
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  • Profile picture of the author Ryan UK
    I know I sound like a parrot, but yes do some testing. For me, I always scroll the down the page for the price to see whether I can afford it or not. If I can afford it, I read it.
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    • Profile picture of the author Justin Goff
      You'd be better off doing a lot of price justification in your pitch, then compare some apples to oranges (this fitness manual is only $39, I charge $600 for a month of personal training)

      I don think hiding it is the answer...
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  • Profile picture of the author schoemoney
    well, I've seen both things happening. you gotta test it. what I've seen is that people *say* that they wouldn't buy if they don't see the price... but if one "add to cart / buy" button click tells you the price and the product is what they want - they will buy.

    if you cannot test it, check what other big names are doing in their sales copies.
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