How to Determine Value of a Domain Name

19 replies
Hi fellow Warriors!

Here's my situation. Earlier this year I purchased a couple of domain names based on a field of work that I was pursuing at that time. Since then I've started working as a temp to bring some income in, and I haven't had the time to develop anything for either domain. I was thinking about whether I should try to sell the domain names by themselves, or if I should try to do a small site and monetize it with AdSense and other options and then try to sell them.

How would I be able to determine the potential value of the domain names? And would you recommend selling the domain names or developing and selling two sites based on the field the names were for?
#determine #domain
  • Profile picture of the author sbucciarel
    Banned
    Hard to tell without knowing the domains, but unless they are exceptional domains, as in one-word or two-word with high amount of exact searches then it's usually more profitable to build a site, get traffic and some revenue and then sell them.
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  • Profile picture of the author grumpyb
    Since you can usually register a similar domaine by adding a word or a hyphen I dont think that domaine names have much value unless they are so unique and popular that everyone would want it for example www.carinsurance.com or similar would possibly get a good price. But anything else is really not worth much anless its attached to a site thats on page 1 of Google
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  • Profile picture of the author DubDubDubDot
    Since you didn't tell us the domains, I will have to rely on my special psychic powers. Your domains are worth exactly $61.38. I hope this is right.
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    • Profile picture of the author JCTunes
      Originally Posted by DubDubDubDot View Post

      Since you didn't tell us the domains, I will have to rely on my special psychic powers. Your domains are worth exactly $61.38. I hope this is right.
      If I can get that for them, I'd be happy. :-)
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      • Profile picture of the author JCTunes
        The domain names in question are californiacoding.com and icodefordocs.com. The idea was to originally set them up as a way for me and my classmates to have a way to post our resumes for potential employers to see.

        I do appreciate the suggestions so far. I'm now thinking more in terms of developing mini-sites for each of them.
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        • Profile picture of the author sbucciarel
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          Originally Posted by JCTunes View Post

          The domain names in question are californiacoding.com and icodefordocs.com. The idea was to originally set them up as a way for me and my classmates to have a way to post our resumes for potential employers to see.

          I do appreciate the suggestions so far. I'm now thinking more in terms of developing mini-sites for each of them.
          Now that I know the domains, I don't see the potential for a really big sale of these. I would develop them if you have a good idea.

          Buyers really determine how much a domain is worth. The more potential buyers you have for a domain, the higher the price you might be able to get. You didn't buy these with the initial intention of flipping them, so you weren't really thinking about end users who might be interested, but when I buy a domain for investment to flip, I do some research first and try to determine how many companies might be interested in this domain and how many people are searching for the keywords in this domain.

          Let's say that a Google search for the keyword(s) turns up a lot of or a good number of companies targeting the keyword or using the keyword in their domains, combined with a good amount of sponsored ads showing on the results page, it looks pretty good to me for finding an end user to buy the domain, as there will be some competition for it.

          Another factor is ... let's say I have the .com and all of the other major extensions are also registered, that's a good sign to me that there are end users for this domain. If all of the others were available, I would be less inclined to believe there is a lot of competition for these keywords.

          Your particular domain, californiacoding.com only has two ads showing on the Google results for a search for california coding and the results themselves are related to california codes, rather than companies using that term in their name, so I would not have high hopes of finding an end user for this domain that was willing to pay very much.
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    • Profile picture of the author Adsman68
      Originally Posted by DubDubDubDot View Post

      Since you didn't tell us the domains, I will have to rely on my special psychic powers. Your domains are worth exactly $61.38. I hope this is right.

      Ha ha !! True enough though !!
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  • Profile picture of the author Gene Pimentel
    The value of a particular domain name is subjective. It may be worth $1000 to the right buyer and $100 to another. Some may not even be willing to pay the registration cost. You have to decide what it is worth to you. If you find a buyer for that amount, great. If not, hold on to it until you do, or decide you can reduce for a quick sale.

    That being said, the best way to determine the market value of a domain name is to compare it with similar domains that have actually sold in the recent past. You can do exactly that at this web site: DN Sale Price- Domain Name Sales Price and History
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  • Profile picture of the author SEOFocused
    your domain names would only worth anything if they are brandable, short keyword rich, or have sites associated with them that are generating proven income. if you just registered them recently, then chances are, the domains itself dont have any value as they were available for you to register. however, hard to tell without knowing the domains
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  • Profile picture of the author Epic Stephen
    Also dont forget the age of the domain ^^, i got one 10 years old and im happy that im the owner (tough i dont use it lol) And also dont take the value after all those web values calculator that you find on web... All of them will tell you a different value and will make you go crazy when you will try to sell one because you wont kno the good price

    Anyway Greetings

    ZoomX
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  • Profile picture of the author Sparhawke
    There are only two things I look for when deciding on value for domains, search volume and commercial intent.

    Californiacoding.com seems to have neither of these so I would try to build a site around them, otherwise you may end up with around registration fee for them.

    Gene is correct when he says it is subjective, but I find when people are paying for stuff only that it could sell, that is where the value comes in.

    Brandable domains are different and not something I personally dabble in.
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  • Profile picture of the author kindsvater
    Just had a client ask me about this very topic ...

    .biz domain
    100,000 exact match searches per month per Google Adwords Tool
    100% commercial - plenty of Adwords ads
    All other major extensions purchased

    I didn't find the site Gene mentioned to be that helpful just having just type of data.

    So how else to determine value? Estimates? I know nothing about .biz domains.
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  • Profile picture of the author anthon
    The main thing which determines the value of a domain name
    is it's age , its length use of keywords in it , and it's pr.
    Among them the main factor is the use of keyword in it and it's length short and keyword used domain values a lot.
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    • Profile picture of the author Sparhawke
      Originally Posted by anthon View Post

      The main thing which determines the value of a domain name
      is it's age , its length use of keywords in it , and it's pr.
      Among them the main factor is the use of keyword in it and it's length short and keyword used domain values a lot.
      Then why are so many fresh hand-regs far more valuable than other domains?

      Age means next to nothing, all it is a factor of is how long it has been holding on and lets face it, if people make even a tiny profit on it they will keep it there.

      Length and keywords, possibly but this is subjective and cannot be measured on a slide rule, dildo.com is insanely brandable, it is a popular keyword and its length is on the short end plus sex sells. But creditcards.com or homeinsurance.com are still better matches since serious people looking for them are looking to spend money rather than laugh at the funny word.

      PR for all intents and purposes is next to useless on a domain and I personally never factor it in until I get to 6-7+ and even then I tend to ignore, because a few thousand links spammed all over the internet will gain you the same result. However, if the keywords and the focus of your domain is the same as it was back-linked from it could have some benefit...but this is rather hit and miss. So you should value a domain name on Vanilla specifications only, the same as you would for any BRAND NEW hand registered domain.

      It is not that easy to value domain names since every one is unique to itself and there are so many factors at play...about the best you can do is simply ask yourself what it is worth to you if you are in the market.

      Though monthly revenue from parking can and does play a role since that is tangible evidence that money is made from it.
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    • Profile picture of the author sbucciarel
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      Originally Posted by anthon View Post

      The main thing which determines the value of a domain name
      is it's age , its length use of keywords in it , and it's pr.
      Among them the main factor is the use of keyword in it and it's length short and keyword used domain values a lot.
      PR means nothing and age doesn't matter much either. Domains don't carry PR ... web pages do. You can have the worst domain in the world having a site on it with high PR because of the content and other factors. Length is relevant for domain value, but not that much when it involves highly searched for keywords.

      On this site you can see there are some very long domain names that sold for a lot of money because of commercial intent and search volume.

      Sedo On Fire as They Sweep All But Two Positions on Our Latest Weekly Top 20 Sales Chart

      Note:
      RandomActOfKindness.org at $25,00
      IndependentFinancialAdviser.co.uk, at $15,561
      DressUpGamesForGirls.com $15,000

      kindsvater

      You rarely see a biz on the sales charts. If you're checking out high search volume keywords, you'll often find exactly what you want in a biz and even more so in .ws. Few people want them.
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  • Profile picture of the author John Romaine
    I picked up a nice juicy 10 year old domain with a PR3 thats Yahoo listed for $475 last week
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  • Profile picture of the author ArticlesThatRock
    How much is EffectiveMarketingStrategies.com worth? I bought it for $900 a few months ago and my wife told me that it was a mistake because the money would have been better invested in developing content for the site. I think the name is easy to remember and suspect that Google prefers the keywords in the domain name.

    Did I make a good investment?
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    • Profile picture of the author Sparhawke
      Originally Posted by ArticlesThatRock View Post

      How much is EffectiveMarketingStrategies.com worth? I bought it for $900 a few months ago and my wife told me that it was a mistake because the money would have been better invested in developing content for the site. I think the name is easy to remember and suspect that Google prefers the keywords in the domain name.

      Did I make a good investment?
      I don't think it was such a great investment unless you are getting constant repeat visitors which will happen when you get to the top of Google and the other search engines. And then it will be a gem.

      It may be reasonably easy to remember with all the words in the right place but with every extra word that means you are going to lose a huge chunk of potential visitors who will simply first go to marketing, then marketing strategies and then to you. Maybe.

      I may have paid $250-400 for this name, but no more than that. In the great dog analogy of domaining from the smallest and weakest dog to a Great Dane it comes in just between a ratdog chihuahua and a bedraggled saliva soaked chewtoy.

      For getting towards $1000 you should be looking at half-premium single or double word domains by that point. Or maybe a labrador or retriever.

      But you are the end user so you have to be prepared to pay a premium for what you want and it is admittedly far better than other domains I have seen on the after-market. Good luck
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  • Profile picture of the author espresso
    Your domain name is worth what you can get for it
    When I first started on the make money online road I started with domaining
    Didnt get very far but its still something I am interested in and would love to go back to

    Dont get fulled by automatic online appraisils I used one once and according to it I would be a millionaire by now
    I can assure you I am not

    If interested in domaining I recommend the forum namepros.com
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