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A|B Split Testing

by George Phillip
5 replies
Generally speaking, how much do you vary your A|B landing pages when split testing.


Still wording it so far but this is what I've come up with

Got bored today and edited some clickbank graphics for an A|B test






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#a|b #split
  • Profile picture of the author Matt Morgan
    When Split testing I change one item per test, per time....... then move on. Here is what I mean

    First I Split test 2 headlines, pick the winner.....i Use the winner- Done!

    (NB The winner is the one which gets the better conversion or the most optins)

    Next
    - I Split test 2 Subheadings, Pick the winner.....I use the winner- Done!

    Next
    - I Split test 2 sales copy paragraphs/body, Pick the winner.....I use the winner- Done!

    Next
    - I Split test 2 pictures, Pick the winner.....I use the winner- Done!

    So in each test I am just testing ONE THING per test/ per time.

    This helps me fine tune a squeeze page to get the best conversion it can get. I am going to make this into a more detailed thread soon, so that others can use this.
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  • Profile picture of the author George Phillip
    Great reply, thanks.
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  • Profile picture of the author Joksu
    I'm also testing just one thing at the time and I think that is the best way to do it. It allows you to easily see which things are improving your conversions and which aren't.

    If you do many things at once, some of the things you are testing can be good and some be bad and you will have a tough time figuring out which is which.
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  • Profile picture of the author George Phillip
    Originally Posted by ProductCreator View Post

    Don't forget the option of multi-variate testing. You need a lot of traffic though (I think).

    When I do A/B, I start with the headline. Amazing how much difference it can make.
    Yeah a catchy headline always helps.
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