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How do you market Chiropractors?

by theory expert Banned
10 replies
I was doing some reading last night and if I am not mistaken Chiropractors are not allowed to advertise themselves. As much as marketers speak about marketing to dentist, chiropractors, and, other health professionals, I am surprise that this information has been conveniently left out. Now wonder I hadn't seen a chiropractor with a sqeeze page Now, again how do you take on a chiropractor as a client and market them?
#chiropractors #market
  • Profile picture of the author schabotte
    I always see them in malls, fairs, etc. doing the free spinal check to get more customers - but you are right. You need to find out what restrictions are put on them by the state licensing agencies.

    I'm going way back now but it seems most of the materials I've looked at emphasized the free service like at the malls, networking with places where potential customers might be - like giving a bunch of brochures to mom and pop health stores..

    And a big part of the materials were devoted to techniques to get the customer to keep coming back AND to get the customer to be a walking testimonial.
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by schabotte View Post

      I always see them in malls, fairs, etc. doing the free spinal check to get more customers - but you are right. You need to find out what restrictions are put on them by the state licensing agencies.

      I'm going way back now but it seems most of the materials I've looked at emphasized the free service like at the malls, networking with places where potential customers might be - like giving a bunch of brochures to mom and pop health stores..

      And a big part of the materials were devoted to techniques to get the customer to keep coming back AND to get the customer to be a walking testimonial.
      Yes I have had some similar information as to have them market themselves giving away CDs to the community etc. I was thinking social media as well. All they can really do is educate, so, to me the playing field is even in this market. I wish I had known that before I packaged my mailings to them. Now I have to change my promise and presentation. This is gonna take me allday!
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  • Profile picture of the author Alexa Smith
    Banned
    [DELETED]
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  • Profile picture of the author Loren Woirhaye
    For a long time MDs (and probably Osteopaths) were not permitted
    to advertise. This may be an AMA matter more than it is a matter of
    law, though I am sure there are laws about medical advertising too.

    The doctors not advertising thing was about keeping it as an aloof
    and gentlemanly profession. Really. It was driven by the hypocratic
    oath and other stuff you'd learn in medical school. Sort of a
    code of honor.

    Chiropractors and dentists and other non-MDs have always advertised
    as far as I know. They might be a bit sheepish about it, but
    chiropractic marketing is alive and well and chiropractors are
    acutely aware of the marketing challenges of building a thriving
    practice... especially since now most insurance doesn't like to
    pay for it.

    I know a couple of chiropractors who made a LOT of money
    in the days when it was a free-for-all because insurers would
    pay for chiro treatment.
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  • Profile picture of the author Matt Morgan
    Originally Posted by janok View Post

    Now, again how do you take on a chiropractor as a client and market them?
    Keep checking this thread for answers.

    Im sure somebody will 'snap up' a good answer,

    as long as it these traffic methods are white hat...we wouldn't want anybody 'manipulating' the Search engine rankings now, would we ?

    Sorry I couldn't resist
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  • Profile picture of the author John Durham
    1: Call Sales Genie, and have their rep walk you through the 100 lead free trial... no obligation, no credit card required... they are the best lists on the planet.

    2: Select your list criteria wisely focusing on chiropracters... maybe ones without websites in your geographical area... and create a laser targeted list of chiropracters.

    3: Now start calling them and offering your services. You wont get passed ten or twenty dials before you get a meeting with one or two...

    That easy.

    Ps. You cant reach offline business owners online. They simply arent there.
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  • Profile picture of the author DogScout
    guess someone should tell them: Chiropractic Websites, Chiropractor Website by ChiroMatrix

    And them: Best Medical Web Site, 3D Medical Animations, Health and Wellness Web Site
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    • Profile picture of the author marketingva
      Both of my local chiropractor clients advertise. They advertise in the local newspaper, on the internet, at health fairs, etc. The regulations are more about what they advertise. They cannot claim to cure back pain for example.

      Bonnie
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      • Profile picture of the author theory expert
        Banned
        Originally Posted by marketingva View Post

        Both of my local chiropractor clients advertise. They advertise in the local newspaper, on the internet, at health fairs, etc. The regulations are more about what they advertise. They cannot claim to cure back pain for example.

        Bonnie
        Ah see that's what I meant. I don't see aggressive advertising like squeeze pages and hard core marketing. Someone used the term marketing sheepish, that is what I see when I go to various chiropractor sites! The reason is probably what you stated(bolded in black).

        Question what would you say is their marketing funnel? I mean how many times can you resell the same client? I assume they just use alot of referrals right?
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