Chargebacks - Do you send the buyer threat email?

2 replies
Hey guys,
Quick question, we all know chargebacks are a part of doing business and typically just accept it, most of the time it's wasted energy trying to fight it. However does anyone send the buyer a letter like below and if so could you share some. I know not all will bite but you'll get in their head so some will probably give in.
Thanks

Cust_Name,
We've received a chargeback for order #####, the owner of the credit card claims the charges were unauthorized and the charges have been reversed. Unless you can provide an alternative form of payment we will forward your name, address and ip address used to the internet crime division for further investigation.
Regards
#buyer #chargebacks #email #send #threat
  • Profile picture of the author Loren Woirhaye
    You don't have to accept a chargeback - in fact if you feel that
    there's no fraud, just buyer's remorse at work, you should.

    Charge-backs hurt your credit rating as a merchant so as a
    general rule, I think you should dispute them.

    Unless you are going through ClickBank or a similar middle-man
    with a hair-trigger refund policy, you have a right to declare
    the terms of the sale. If the product is digital, even if it's
    a PDF, you don't have to offer a money-back guarantee.

    Even PayPal can be worked with in this regard. You would let
    PayPal know that the buyer downloaded the item and there
    is no refund policy and therefor you are not obliged to refund
    their money and certainly not liable for a chargeback unless the
    buyer can show his or her account was used fraudulently.
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    • Profile picture of the author Kay King
      I have argued the only two chargebacks I've ever had - and won both of them.

      I would NEVER send a threatening email to a customer - deal with the chargeback by responding to the company issuing it.

      People often try chargebacks because they think they can get their money back without having to confront the seller or explain. In both cases that I won, the buyers apologized to me and remained customers. They had been given bad info on a forum (duh) and followed through without thinking it over.

      I've found one of the biggest reasons for chargebacks is that people may not connect a charge on their bill with something they purchased. If the "paid to" is totally different than the product they bought - that can be the case quite often.

      kay
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