WOW - look what follow-up can do . . .
I already knew the value of following up
with buyers, but sometimes best practice
doesn't translate to actually doing it. :-)
[This happens with too many lines in the
water - balls get dropped]
Since implementing a more intensive
follow-up with buyers - everything from
stressing where to get customer support,
to offering unadvertised bonuses - I've
had one refund in October with a product
that's produced 170 sales.
This is a Clickbank product - and at $77
per sale I've saved over $2200 in refunds
and we've seen a big decline in help desk
requests too [it might also say something
about the job Diana Barnum and her crew
are doing].
Plus, about 22% are buying an additional
product built into that follow-up sequence.
Just a few months back I was getting
hit with a 17% refund rate so this really
stresses the importance of good follow-up
and effectively managing common customer
frustrations.
X
with buyers, but sometimes best practice
doesn't translate to actually doing it. :-)
[This happens with too many lines in the
water - balls get dropped]
Since implementing a more intensive
follow-up with buyers - everything from
stressing where to get customer support,
to offering unadvertised bonuses - I've
had one refund in October with a product
that's produced 170 sales.
This is a Clickbank product - and at $77
per sale I've saved over $2200 in refunds
and we've seen a big decline in help desk
requests too [it might also say something
about the job Diana Barnum and her crew
are doing].
Plus, about 22% are buying an additional
product built into that follow-up sequence.
Just a few months back I was getting
hit with a 17% refund rate so this really
stresses the importance of good follow-up
and effectively managing common customer
frustrations.
X