I am terrible at pricing Products and Services.

[Tina M. Rideout]

Hey everyone,

I have a couple of projects in the works, but I am just terrible at pricing.

I want to offer quality products and services at a good price, but I always seem to have a battle in my mind when it comes to pricing.

Does anyone else battle with this problem and how do you resolve it?

Thanks

Tina

[UniqueMind]

Hi Tina,

You can give away few copies for 'review' to fellow warriors who are interested in your products ..and let them give their opinion on the price. With this, you can have a good idea and its much simpler to win the battle you are talking about.

Hope that helps,

Steve

[Jason Pereira]

I tend to use a base pricing scheme of a dollar per page. So if you have a 7 page report, it's $7, if you have a 37 page report, $37 and so on.

However, this can change depending on the bonuses, exclusivity of the information and gut instinct.

[OnlineBusiness.com]

Pricing for information products is, by definition, a very subjective affair.

What's worth $10 to one person might be worth $10,000 to another.

Imagine this:

Bob runs a company that earns $10 million dollars a year. With one simple piece of actionable information, Bob is able to turn his $10 million dollar/year company into an $11 million dollar/year company.

What is that piece of information worth to Bob?

So, while I don't know what product you are offering or what prices you are considering... you should probably be charging more.

Joe Davison

[lakshaybehl]

Ask ten random people from your target audience...

What's the maximum you are willing to pay for the service/product?

Take an average of all those... and round off.

Notice how I said MAXIMUM.

[Frank Bruno]

A good way to judge this is ask yourself, "how much would I pay for my own product if I was a buyer"?

You always wanna lean towards the end of over delivering on your products and services. You'll keep some happy buyers you can follow up with with additional products and services as you move along.

They will always remember that you overdeliver when you sell them something.

Pricing structure also has a lot to do with how your sales funnel is set up. If you don't have one, I highly suggest to formulate a sales funnel otherwise you could be leaving a lot of cash on the table from the get-go.

Frank Bruno