If life gives you Oranges make Orange Juice :)
It is not uncommon, in Southern California, to see men standing on street corners with shopping baskets full of oranges, selling bags of oranges for $2 to $5 for each bag.
People pull over or stop and the orange sellers run up to the car, collect the money and and hand over the merchandise.
If you ever stop to watch sales, you see that what they are doing will pay the rent. People in So. Cal. do love their oranges.
Now, let's take a trip to the very busy corner of Wilshire Blvd. and Vermont Ave. in the heart of Los Angeles in an area called Korea Town.
A few months ago an Orange Vendor started standing on that busy corner with a shopping cart full of Oranges. Observing him you would see that he was making no sales.
The Beamers and Mercedes didn't pull over to be served the bags of oranges and the thousands of passersby, walking on their way to work couldn't be bothered carrying a 5 lb. bag down busy Wilshire Blvd. and into their jobs at various banks, Colleges, law offices and you name it types of businesses.
After about a week of poor sales, the orange vendor gave up.
WRONG! he didn't give up. What he did is a marketing lesson big time.
One day he showed up with a hand operated Orange Juice Press bolted to his shopping cart.
For $2.50 he will hand you a freshly squeezed large cup of Orange Juice.
During the morning rush he can hardly run that press fast enough to keep up with the customers.
Now he has added grapefruit juice to his menu.
So it may be true "If life gives you lemons, make lemonade," But it's also true "If life gives you oranges, make orange juice."
You might have access to a great product that people are just not buying. Maybe all you need to do is figure out how to "squeeze" it a little bit to really make some good sales.
For instance, MRR products. A fresh sales page, A great bonus, Some wonderful follow up support, could be that squeeze it needs to help you and your customers.
Just an early morning thought after passing that Orange Juice seller for the 100th time. Me? I'm on my way to Starbucks. I'm a coffee person myself.
George Wright
People pull over or stop and the orange sellers run up to the car, collect the money and and hand over the merchandise.
If you ever stop to watch sales, you see that what they are doing will pay the rent. People in So. Cal. do love their oranges.
Now, let's take a trip to the very busy corner of Wilshire Blvd. and Vermont Ave. in the heart of Los Angeles in an area called Korea Town.
A few months ago an Orange Vendor started standing on that busy corner with a shopping cart full of Oranges. Observing him you would see that he was making no sales.
The Beamers and Mercedes didn't pull over to be served the bags of oranges and the thousands of passersby, walking on their way to work couldn't be bothered carrying a 5 lb. bag down busy Wilshire Blvd. and into their jobs at various banks, Colleges, law offices and you name it types of businesses.
After about a week of poor sales, the orange vendor gave up.
WRONG! he didn't give up. What he did is a marketing lesson big time.
One day he showed up with a hand operated Orange Juice Press bolted to his shopping cart.
For $2.50 he will hand you a freshly squeezed large cup of Orange Juice.
During the morning rush he can hardly run that press fast enough to keep up with the customers.
Now he has added grapefruit juice to his menu.
So it may be true "If life gives you lemons, make lemonade," But it's also true "If life gives you oranges, make orange juice."
You might have access to a great product that people are just not buying. Maybe all you need to do is figure out how to "squeeze" it a little bit to really make some good sales.
For instance, MRR products. A fresh sales page, A great bonus, Some wonderful follow up support, could be that squeeze it needs to help you and your customers.
Just an early morning thought after passing that Orange Juice seller for the 100th time. Me? I'm on my way to Starbucks. I'm a coffee person myself.
George Wright
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