How do I create a site for an offline business and then sell/lease it??

You're better off offering ad space on that site IMO.

When working to create sites for offline clients, those clients want the site to be specifically made to their customizations.

Hi Avenuegirl(Jill) thanks for the tip.

Lol....Until like 10 seconds I had no clue what IMO meant. I had to google it. haha. but at least i know now.

I've never ever considered doing ad space before. sounds interesting.

I see on here so many differenet business models, its great that there is choice and variety, I just find i have no idea which one to use.

I was thinking it would be cool to just make a site in my own time, get it ranked, and then sell it to someone who could benefit from it.

I will look into the ad space thing.

Cheers

You are talking about the "Lead Generation" Industry. Yes it is highly possible to make significant money providing leads for high profile clientele. I have done it alot in the telemarketing industry.

Wanna know something else...?

You can find suppliers in online market places with major high traffic, make a deal with them to send them leads for their bulk offers for 4 figure commissions... then turn around and utilize that very sites traffic (where you found the supplier), and advertise that suppliers product to the buyers there. They are called B2B sites.

I was wondering the same thing.

I have about 12 city specific web sites that are all ranked #1 in Google for the particular industry.

What or how would you determine a fair price?

I would like to lease these on a per month basis, if I do so to a local vendor chances are I could also get them listed in Google places as well.

Then they would have #1 organic Google spot, and one of the 7 places as well.

I was thinking $99.95 to $149.95 per month.

I know that I could sell the leads to lead companies, however, I would like to sell the value of exclusive leads and make a consistent income off of them instead of affiliates and adsense.

They average about 125 uniques a month

Thank you

There are quite a few marketers that use the site rental model. There are a couple in my area where that is their entire business.

I think there may even be a WSO or two on it.

Hi Grimace,

I was wondering the same thing as you recently and what I did was I bought a geo targetted domain name. I got this site ranking high for the desired keywords and then I went through and I called every number I could in the google maps listing for the keyword and I also used yellowpages.com.

I basically made phone calls for about an hour and a half and I told the people that I spoke to that I have a source of leads for people in their area looking for there service. When I got this far, this sparked interest. Then I told them about the website and that I was wondering if they were interested in placing their contact information on the site to make use of all these leads.

The last person I called was interested but he wanted to buy the site. So for domain registration and the time I spent building backlinks (about 3 hours) about 5 hours total went into this site, I made $600. Now I will reinvest this money into more sites.

Happy Days!

For this model to produce a great ROI, I'd recommend building sites in "high value" niches. Sure, it is going to be pretty easy to slap together a wordpress blog for "yourtownpizza.com" and throw some good onpage content and backlinks at it. You'll hit top page with a geo-domain name quickly in most areas. (aside from major metros maybe).

But the problem then comes when you want to lease the site. If you are happy with $150 a month or something, you might get that. But how much business does a pizza shop owner stand to gain from organic traffic? Even it brings in new sales weekly, he is not actually making that much money on a slice of pizza.

IMO its better to find a niche (lawyers, chiropractors, dentists, etc) where people spend a lot of money, thus a confirmed lead is worth a LOT more to a dentist than it is a pizza shop. In many local areas it'll take the same amount of time to get a site ranking in a "high value" niche, but the percieved value of your site(and the quality leads) is a lot higher.

A pizza place can bank from online traffic no doubt, but in most areas you're going to hit a limit on what a pizza owner is going to pay vs a lawyer or a dentist. My two cents.

However, many of these high-value biz owners are extremely difficult to get a hold of (in my experience), so I'd also offer to lease the site on free trial for prospective clients. They've got nothing to lose, and you've got everything to gain. You'll stand out a bit, because trust me, other salesmen have noticed the potential ($$$) that these niches offer and are going for the jugular.

If you are able to quantify the results based on certain consistent actions, and thus can project to a business owner the average volume of leads to expect each month... who knows it may be worth $500 per month for him to lease your site depending on the industry.

Lease it.
Create and sell ad space on the site.
Offer a "free" blog specific to the subject. "Tips and Tricks for Winterizing"
Get emails of clients they currently have worked for and then monetize that list with special savings or a free inspection then upsell...
...back to the original question Lease It!

I just want to give my 2 cents about this business model, the challenges I have faced and how I have handle some problems.

This business models may make sense to IM, but some offline business owners are not looking for leads, they want to pay you per sale, and that is an entire different story why?, because here you depends basically on their sales skills, not your marketing skills to get paid.

The people who understands this model the best are the people in the financial industry, because they know what a lead is, they are accustomed to work with them, they buy them etc... nevertheless I have face the challenge of billing, it is very hard to be billing them per lead, furthermore I start billing them a flat rate per month.

Some other customers outside of the financial industry may be interested in your leasing your websites, but you need to look for the type of clients I am showing you in the diagram:



Clients with high search volume and high customer value, in that way you can charge them more money, because their clients pay them more money as well, I mean a plastic surgery cost you how much 10,000 dollars? how much cost a hair cut? or a plumber solution? you get my point? getting the right type of client will help you a lot.

Hope it helps.