What Works Best for Landing Pages?

2 replies
I have used several different styles of landing pages to create conversions and opt ins, but I want to know from other warriors on the forum, what exactly do you feel is the strongest landing page, and why?

Is it...

A Squeeze Page?
Pros: Allows follow up and maximizes profit
Builds a relationship by offering free content and a conversation
Increases conversions by grabbing the people who need time to think later on
Allows you to sell just about anything on the back end

Cons: Poorly optimized for SEO. Google hates simple sites with no links
Can sometimes be difficult to offer all information on one simple page
Offers no choice to the visitor

A Review Page?
Pros: Creates the illusion of choice while providing value. (Which affiliate link would you like to make me money with, mister visitor?)
Gives people confirmation they need to purchase a product by comparing it to other products.
Creates a sense of honesty. You can give each product an honest review and let people buy which ever one they think is best.
Diversifies your affiliate programs. If one program shuts down, you continue to make money off of the others.

Cons: Does not offer any follow up except from pop over opt ins or sidebar opt ins, usually minimal.
Takes the most research to promote and refine. You have to be familiar with multiple products, unless you are doing a single product review.
Can often leave a customer confused by too many options due to this, and when confused, often times the easiest choice to make is to leave.

A Sales Page?
Pros: Very active in hard selling the visitor. These sites are exciting and often create mass hysteria when they go viral.
Are long and usually answer every possible objection with a rebuttal.
Can basically roll out the red carpet for anyone who arrives at one of these.

Cons: Often times very sudden as a landing page, like third base on the first date. (Perhaps your customer would like to get to know you a little bit first?)
Not very effective at capturing e-mails
Can be seen as spammy or untrustworthy, especially if a visitor does not know you or hasn't seen your site ever before.

A Blog?
Pros: Constantly updated, blogs are like living things rather than static sites, so people see them as relevant and interesting.
They get ranked extremely well in SERPs allowing you to get more traffic.
They are used to express ideas and give people information while building a community of followers and interested listeners to sell products to.

Cons: Can sometimes create too much choice for visitors. Which blog post is most relevant, and how do I get your free report again?
Requires regular updates to maintain conversions. This makes it difficult to automate a blog. (Unless of course it's a flog).
Requires the most content to be effective.

So warriors, what is the most effective landing page type for you, and why?
#landing #pages #works
  • Profile picture of the author thrigrri
    In my personal opinion, it really depends on what your goal is.

    If my goal is to build up a mailing list (and thereafter follow up with my subscribers to build up a relationship with them and presell them products and services), then I would either build a blog or create a squeeze page. But between a blog and a squeeze page, I would generally prefer to use a blog, because I can share information (in a form of posting useful articles) along the lines of the niche that I am in... When people comes to my blog, sees these articles and it helps them, then there's a high chance that they are going to opt in to receive emails from me (because they know that my articles helped and chances are that, in future, my articles are going to help them even more).

    If my goal is to promote a product/service, then I would create a review page for it - Where I probably will talk about what the product can do for prospective customers in general, along with pros and cons of the product, what the product can do for them (as well as what it can not), etc. I find that review pages work pretty well in getting the sales compared to direct linking.

    Especially if using Google Adwords (where they do not allow 2 advertisers to have the exact same display URL), it is best to create a review page - The reasons are because you won't be engaged in a bidding war with other competitors, and also the fact that landing pages, when built correctly, will result in a high quality score and Google rewards you by allowing you to pay a lower CPC.

    So, all in all, my 2-cents opinion about this is that it really depends on what is your goal...

    Hope this helps and good luck!


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    Jun Yuan
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  • Profile picture of the author marykom
    In most cases the primary purpose of your message is to get readers to register for an event or make a purchase or establish a relationship with readers, which led to their hopes of making a purchase. Since readers can not take the desired action in their e-mail that is sent to a page where they can take this case, your landing page.
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