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Is it wise to email before a call?

by humbledmarket Banned
7 replies
I'm just wondering is it wise to email an offline client before a potential call? This way you can inform them slightly on the content of the call and details of your service first hopefully to get you through the gates when you call them.

Or will this just disregard their attention and interest which in turn locking their gates when you call.

Sorry I'm a newbie to offline marketing and really want to try it out. Trying to get use the all the rejection...isn't a nice feeling lol so I'm hoping to reduce that rejection.

Thanks in advance to all the kind experienced warriors
#call #email #wise
  • Profile picture of the author inspiro
    I think it would be better to email AFTER you call to reinforce what you said over the phone. People tend to ignore emails they're not expecting.
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  • Profile picture of the author OpenBookSupport
    That will lose you your client , Email him after you call , but if you do before

    you will look like a SPAMMER
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  • Profile picture of the author Peter.J
    Agreed, first make the cold call then send an email to re-inforce your pitch. A few years back I bought a book when I was in marketing sales called The Sales Bible, I am sure you can get it from Amazon or something...if you considering cold calling you must have a look at that book. Helped me loads while I was still working for "the man".
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  • Profile picture of the author JonAlfredsson
    I certainly agree tat you call first before you send an email. You can tell them to expect an email after the call.. Most emails are ignored nowadays...
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  • Profile picture of the author MEMA2010
    I think you should call first and send an email after you reach the right person. If you didn't manage to contact this person, you can send an email in order to inform her/him that you tried to reach her/him and that you will try later.
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  • Profile picture of the author MarkAse
    If it is a cold call approach, no email. In fact, your time is going to be best used finding these people in person (I'd hang up on any telemarketer quickly).

    If it is someone who knows you'll be calling, sending them a list of what you plan on talking about it usually a nice touch.
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    • Profile picture of the author paulie888
      Originally Posted by MarkAse View Post

      If it is a cold call approach, no email. In fact, your time is going to be best used finding these people in person (I'd hang up on any telemarketer quickly).

      If it is someone who knows you'll be calling, sending them a list of what you plan on talking about it usually a nice touch.

      You hit the nail on the head there. First, you have to decide whether you want to use email or cold-calling as the primary prospecting method, and then ensure that your initial form of contact is always one or the other. Don't mix them up, be very clear about your prospecting approach before you start to contact potential clients.
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