8 replies
Suppose I put up a bunch of articles and they get 1000 views.
Assuming 30% CTR I will have 300 people to my landing/presell page.
Again assuming about 30% CTR I will have 100 hops.
Assuming 3% conversion I have 3 sales.

Alternatively I send directly to the vendor's page I will have 300 hops.
Assuming conversions of 1% I will have 3 sales!

Is this realistic or I am imagining things?
#correct #math
  • Profile picture of the author Tina Golden
    Your figures look about right but I think you'll find with a good landing page, you'll have fewer hops than direct linking but a higher conversion.

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    • Profile picture of the author bretski
      Originally Posted by TMG Enterprises View Post

      Your figures look about right but I think you'll find with a good landing page, you'll have fewer hops than direct linking but a higher conversion.

      Tina
      True Dat! You tell 'em sista! Sorry...

      Ummmm...if you send them to an opt-in with an offer for a freebie where you can capture their email address in return for your little morsel of goodness you can sell to them 2...maybe 3 or 100 times! Assuming a 3% conversion rate on every email that you sent to your brand spankin new list, how many sales is that.....sorry, I can't do the math without taking off my pants
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  • Profile picture of the author ArticlePrince
    Figures are useless, but your math is correct. The bigger thing to keep in mind is that you can sell to the people through your landing page again, which you cant do with a direct link.
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  • Profile picture of the author 1960Texan
    Originally Posted by leogood View Post

    Suppose I put up a bunch of articles and they get 1000 views.
    Assuming 30% CTR I will have 300 people to my landing/presell page.
    Again assuming about 30% CTR I will have 100 hops.
    Assuming 3% conversion I have 3 sales.
    Is this realistic or I am imagining things?
    Close...
    1000 x .3 = 300
    300 x .3 = 90
    90 x .03 = 2.7

    Are you assuming a 3% conversion as a worst-case scenario? Don't be afraid to tweak your copy and test, test, test on the layout of all of the pages you have control over to improve your conversion rate.

    Will
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    • Profile picture of the author bretski
      Originally Posted by 1960Texan View Post

      Close...
      1000 x .3 = 300
      300 x .3 = 90
      90 x .03 = 2.7

      Are you assuming a 3% conversion as a worst-case scenario? Don't be afraid to tweak your copy and test, test, test on the layout of all of the pages you have control over to improve your conversion rate.

      Will
      True Dat dude....I run about a 1% conversion rate overall with some product converting at about 4% and other that are complete....poop?...anyhow you are right about the conversion rate but you have to admit that by building a list you do hold better chance of converting.

      I did direct linking for a while now and have found success with it but do see the need to build a list for many niches....not ALL niches but some niches. For instance...headaches...these folks aren't going to wait around for a week's worth of autoresponder messages...they want a cure asap...
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      • Profile picture of the author mrmanpower
        Originally Posted by bretski View Post

        True Dat dude....I run about a 1% conversion rate overall with some product converting at about 4% and other that are complete....poop?...anyhow you are right about the conversion rate but you have to admit that by building a list you do hold better chance of converting.

        I did direct linking for a while now and have found success with it but do see the need to build a list for many niches....not ALL niches but some niches. For instance...headaches...these folks aren't going to wait around for a week's worth of autoresponder messages...they want a cure asap...
        conversions should be tracked properly by looking at all factors as people are saying above. so look at, traffic source, copy, time, main keywords(if possible) add tracking software for your links to check clicks and source.


        if you build lists try to promote the other affiliate products too.
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        • Profile picture of the author bretski
          Originally Posted by mrmanpower View Post

          conversions should be tracked properly by looking at all factors as people are saying above. so look at, traffic source, copy, time, main keywords(if possible) add tracking software for your links to check clicks and source.


          if you build lists try to promote the other affiliate products too.
          Huh? Not sure what you mean by if you build lists try to promote the other affiliate products too....
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  • Profile picture of the author gskesavan
    You are logically correct, but think of it this way. Your landing page has 3% conversion. Tweak it, change it and play around with it a little. Get your conversion rate to 5%. Now, isnt that more sales?

    On the other hand, you cant change the vendor's pages. I'd say your landing page is the most important factor for sales. Stick to it always.
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