Internet Old-timers Question about Marketing Newsletters

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Kirt Christensen's "A Scientific Marketing Newsletter" was first published in 1997, and I believe it has evolved into a membership site called NetBreakthroughs (dot com).

There are many newsletters that meet your publishing date criterion, and a quick way to find them is through a search within the Directory of Ezines. Although you can't search by date, you can search by topic, and you'll get a list of ezines/newsletters, each of which you'll have to click on in order to see the "First Published" date. I just did a bit of searching, and there are a few marketing ones that go back as far as 1980!

Marcia,

The ones I know of that have been published via email regularly since 1996 include newsletters by Jim Daniels, Ralph Wilson and myself. I would love to have an authoritative list of whoever may have gone through the challenges since then.

There are a bunch of people who've left the field and come back, but those are the only ones I can think of off hand who've ground it out for all those years. A whole lot of people have been in and out of the business over that time, and more have changed publishing patterns, but those are the three I recall.

A LOT of people came up very quickly after that. There was Kelly Kalcheim's "Network marketing tip of the day," Terry Dean's "Web Gold is Here," and more. And none of this should take away from Jonathan Mizel's groundbreaking "Online Marketing Letter." Brilliant stuff, in every issue.

Is Larry still publishing "Web Digest for Marketers?" If so, I need to send him a bottle of good single malt Scotch, to celebrate his Auldtimer's onset.

It's been an interesting ride, so far.


Paul

I know John Carlton.

John Carlton is a friend of mine.

And I must take objection to the "friendly neighborhood dinosaur" label.

Specifically, the "friendly" part.

I'm just sayin'...

IIRC, Ken started the SiteSell newsletter in Q1 or Q2 of 1999. My first communication with him on "Make Your Site Sell" was in May of 1999. I was introduced to the product by Matt Hockin, before Ken even had his first affiliate manual completed.

Looking through those archives, it appears that Allan Gardyne's "Associate Programs" newsletter started around late May of 1998. If you want to talk about some classy people, Ken and Allan are up there with anyone I know.

Speaking of which, Jim and Audri Lanford started Scambusters in 94 or 95, I think. I'm not sure if it's been continuously published over that time, but you could ask Audri. (Marcia: I'm pretty sure you have her contact info.

Another early one was Patrick Douglas Crispen's "Internet Tourbus." Not an IM thing, but one of the most educational publications around at the time. His squirrel stories had a big impact on my writing style in the early days. As did the conversations on Glen Fleishman's "Internet Marketing Discussion List."

A lot of things got their start on/around Glen's list. I remember Jeff Bezos talking about his wacky idea for an online bookstore in that group. That's where I first encountered Audri, John Audette, Sanford Wallace, Adam Boettiger, Shel Horowitz, Chris "Sparky" Knight (I think) and a bunch of other people.

Sparky could probably give you a lot of pointers on this subject if you asked. He and Vince Sabio. IIRC, they ran the list-moderators discussion list back in the day.

Oh... If you want to speak to the first person to do commercial - as in, paid - email publishing, Randy Cassingham of This is True is your guy.

Harvey Segal got started in 1998, with Supertips. About 6 months after Allan Started AssociatePrograms.com. And about 4 years after Jakob started his web usability studies. (There's an interesting character for you.


Paul