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First Name Personalization in Emails

by Jack Bastide
7 replies
Hey Guys,

I have noticed that a lot of Optin forms
are starting to ask for Just email instead
of First name and Email

So of course the emails being sent will no longer
to be able to personalize with the person's name

1 - Have you fond that having just Email increases
the Optin Rate?

2 - What about the OPEN rate on emails that are
not personalized?

Jack
#emails #personalization
  • Profile picture of the author Shaun OReilly
    Asking for the e-mail only increases visitor-to-subscriber
    opt-in rates.

    Yes - a lot Internet Marketers are now asking for e-mail
    only on the opt-in forms now - partly because it increases
    the number of opt-ins on the front-end.

    With regards to e-mail open rates, they are primarily
    determined by the subject line and the reputation of the
    sender of the e-mail address rather than via personalization.

    Interestingly, one of the top direct marketing organizations,
    Agora, only ask for the e-mail address on their opt-in forms
    and they don't personalize their e-mails:

    Early To Rise | Free Newsletter, Self Help Tips, Making Money Online, Goal Setting and Success Secrets (no affil.)

    They test and track a lot and their methods are based on
    huge numbers too (for their offer to their target market
    of course).

    Your mileage may vary.

    Test it for yourself to get the definitive answer for your
    offer to your list.

    Dedicated to your success,

    Shaun
    Signature

    .

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  • Profile picture of the author Aare
    may be the forums just want to make the registration simple and fast?
    Signature
    God bless us all!
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  • Profile picture of the author TChiu
    Ive found that although my opt-in rate dropped a bit when i started asking for names,
    the open rate of my emails where quite a bit higher when i used their name in the title.
    My results might not be typical though, so it would be a good idea to test it out.
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    • Profile picture of the author Jack Bastide
      I have noticed that the Majority of emails I get
      DO NOT use my first name in the Subject

      A few years ago it seems like they ALL used the
      First name


      Jack
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author Midas3 Consulting
    It's a really tough one.

    We have found that always, irrelevant of the market, the opt
    in rate increases in direct relation to the no of fields requested,
    and especially you see a direct correlation between name +
    email and e-mail only.

    However, we also see 2.5%-4% increase in open rates when
    the name is within the subject line.

    We also see a higher CTR within e-mails when the name is
    used intelligently within the text in a format that feels
    natural.

    I think in the IM niche, I would entirely abandon requiring
    the name, everybody in that niche, even beginners are
    to savvy, it serves no purpose.

    As always, don't think IM as some kind of useful baromoter,
    we will have people daily in one of our fitness niches, e-mailing
    us with comments like "thank you so much for getting back to
    me personally."

    Always remember there's a huge world out there of people
    who arn't web savvy.

    All boils down to pretty much the only tried and true maxim
    in online marketing.

    TEST.
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