4 replies
I have a squeeze page at www.mjsquare.com/6freeebooks.html But last time i asked for help about the page, I got very good responses, one of which being to change the title. I will admit, i am USELESS at titles!

I know it has to relate directly to the person insted of the product, is there a good title for this. I am giving away 6 free ebooks.

Any other tips would be appreciated
#suggestions #title
  • Profile picture of the author CliveG
    Originally Posted by jamjar919 View Post

    I have a squeeze page at www.mjsquare.com/6freeebooks.html But last time i asked for help about the page, I got very good responses, one of which being to change the title. I will admit, i am USELESS at titles!

    I know it has to relate directly to the person insted of the product, is there a good title for this. I am giving away 6 free ebooks.

    Any other tips would be appreciated
    How I make money from my 6 pack.
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  • Profile picture of the author KenThompson
    Hey jamjar919er...

    To be accurate, that's your headline. You're talking about copy.

    Gut the hype as much as possible. Remove the !!'s. You missed a
    typo in the subhead: hoping you luck...

    Your subhead is hypey and offers nothing.

    Take the most powerful benefit (not feature) and use it in your
    headline. Right now, it says I can "supercharge" my profits. I've
    read that ten billion times in the last 15 years.

    Who are you addressing in your headline? A 6 ebook pack about
    what? Dogsledding? Worm farming?

    I didn't read anything else. Go back and fix it up.


    Ken
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  • Profile picture of the author Ellen Violette
    By title did you mean headline? "Who wants to learn ny email marketing SECRETS and build a huge list at zero cost?" (this would be better if it’s the truth_)
    Everyone right? To learn how download my 6 free ebooks and get started today!

    Or download my 6 free ebooks and have x number of subscribers in x hours or days weeks or months.
    You have to stay focused on the goal- People don’t care about reading them they care about the results they are going to get
    Signature
    Ellen Violette
    The eBook Coach
    www.theebookcoach.com
    Turn your message into money! I'll show you how to create, communicate, connect, and convert subscribers into lifetime buyers to build a 6- or 7- figure business.
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  • Profile picture of the author KenThompson
    Hi jamjar919,

    That's better, a lot better. Ellen has good suggestions.

    Your current headline:

    "Who wants to learn some email
    marketing SECRETS and build a huge list to mail to?"

    Everyone right? And I'm guessing you want the same, some
    more information. Well, you can access 6 eBooks right here,
    right now and be reading them in 5 minutes.

    Just for future reference, and you are on the right track with
    your latest effort.

    - You want to make any copy you write extremely lean. Avoid
    using any words that are passive (verbs), or their absence
    would not hurt the copy. For example, you used the word "some"
    in several placess. That is a word you want to avoid.

    However, if you can replace "some" with a number, then that would
    be much better and effective. If you don't have a number, then just
    delete that word.

    - Capitalize the first letter in each word in your main headline, not the
    subheading.

    - There's an old headline from many years ago that started with "Who
    Else... blah blah..." That headline has been overused and people in your
    market have seen it a lot. Your headline intro is different, but it sounds
    a lot like it and reminded me of it. You could try making it more personal
    in the main headline by using 'you' or something else altogether. But it's
    up to you, of course.

    - Two other points about your main headline:

    1. Do you really have secrets in those ebooks? (are they plr by the way?) I'm
    not busting on you, but I am offering a word of caution. If they are not secrets,
    then bite the bullet and don't call them secrets. In the long-run, you'll be
    better off. Try another angle.

    2. "... build a huge list to mail to." That's a fairly vague statement. The last
    three words are redundant. People know they'll be mailing to their list. Right?
    I'd suggest replacing the ending with a benefit.

    Think about this, is mailing to a huge list the biggest benefit from those ebooks?
    Sure people want to have a huge list that is responsive and spends money. But
    "mailing to" a huge list is not the big cheese, here. It's a weak benefit considering
    other benefits available from those ebooks. Know what I mean?

    If you had a huge list, what would be some consequences of owning a huge email
    list? We basically all know what some are. Long term business growth, stability,
    income growth, ability to promote affiliate products or your own, JV's, build
    positive relationships.

    But you have to have a well-cultivated list that spends money on your promotions
    before you can reap all those nice things. If you do, then with the added income
    you can take some of that money and reinvest in your business. You can outsource
    and create new products, free up time by outsourcing certain marketing tasks, you
    could buy an established site that is making money - investing, etc.

    All kinds of doors begin to open when you have a huge list that is responsive and
    spends money with you. Those are the things people want from a huge list.

    A word about making claims in your headline about a certain number of subscribers
    in a certain time frame. If you haven't done it using the methods in those ebooks,
    then it's best to avoid making claims like that. If you can support it, and it's true,
    then fine and use it.

    Lastly, you can find free url rotator scripts so you can do A/B split testing. Only
    test one aspect of your page at a time: A against B, and they can be anything
    like the headline. Headline A against headline B.

    So write your main headline using this latest feedback. When you're happy with it,
    then maybe write headline with a different benefit that you think may also have
    a strong appeal. Then set-up your rotator script, that's easy to do, and go to
    town. You may be surprised at what you discover. When you find something that
    out-pulls the other one, then can the loser and write another one based on the
    winner and test again. Keep going. You can also test other elements of your page.

    Ken
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