Finding Partners For Launch..BEFORE My Product Is Ready

8 replies
I have a product that I think is going to be good and Im working daily on putting the pieces together.

Of course, 30 days from now..I'll have plenty to send along to potential partners to court them in prep for the big day.

Trouble is..

I don't want to wait 30 days to court them.

I'm feeling frisky now and want to get it while the gettin is good :-)

Does anyone have any advice on how best to court potential partners/affiliates before the total package is ready?

Many thanks!
#finding #launchbefore #partners #product #ready
  • Profile picture of the author TheMagicShow
    Originally Posted by adell50 View Post

    I have a product that I think is going to be good and Im working daily on putting the pieces together.

    Of course, 30 days from now..I'll have plenty to send along to potential partners to court them in prep for the big day.

    Trouble is..

    I don't want to wait 30 days to court them.

    I'm feeling frisky now and want to get it while the gettin is good :-)

    Does anyone have any advice on how best to court potential partners/affiliates before the total package is ready?

    Many thanks!
    Unless, you have conversion numbers, i'd not approach affiliates. No Affiliate will promote a product that doesn't sell.
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    • Profile picture of the author adell50
      chicken or egg

      Its a new product, thus there are no conversion numbers.

      Are you saying that in order to attract affiliates, one must have already sold their product and be able to produce conversion metrics?

      From the preview videos Ive seen from Frank Kern and Jeff Walker, that doesn't seem to be the case..

      Please advise
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      • Profile picture of the author TheMagicShow
        Originally Posted by adell50 View Post

        chicken or egg

        Its a new product, thus there are no conversion numbers.

        Are you saying that in order to attract affiliates, one must have already sold their product and be able to produce conversion metrics?

        From the preview videos Ive seen from Frank Kern and Jeff Walker, that doesn't seem to be the case..

        Please advise
        Those guys are well known and people know that their stuff sells and converts.

        Affiliates are running a business, just like you are and they will not promote a product that has low conversions and a poor landing/sales page. You should get some numbers (on how well your conversions are) and then go after affiliates.
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  • Profile picture of the author paulie888
    I really do think you need to have something to show your potential affiliates/JV partners. You are currently an unknown commodity in the market, you do not have a proven track record and as such it'd be really hard to get affiliates interested. Have you even created/released any products in the past before?

    Please don't take this the wrong way, I'm just laying out your reality here. Without something to show, you're going to get plenty of unanswered emails and non-responses from the people you contact. Trust me on this.
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    • Profile picture of the author adell50
      @Dreamsfly - Solid! That is exactly the type of brain jogging to get my wheels spinning....thank you thank you!! To you as well, I am happy to include you in my materials, if you would like, as I am moving forward. Feel free to PM me your details if you're keen. Cheers!
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  • Profile picture of the author Dreamsfly
    You didn't mention if this is your first ebook or product? Do you have a track record of any kind? Do you know how to support affiliates? It's not just about getting it up and out there. Are you going to add it to Clickbank or another network when completed?

    Now, if there is no track record and not quite a product to sell yet, affiliates will continue what they're doing because there are so many products to sell.

    If I wanted to attract affiliates before a product was complete and ready to go, I would do something like this.
    First I would find a Super Affiliate. How do you find those. Go to a clickbank product that has high gravity. You can do this more than once. Contact the owner of the product.
    He has his list of affiliates. Offer him some kind of incentive to contact his super affiliates or to email his affiliates to introduce your product. You will have to give him what you have of your ebook so that he has an idea if it's worth talking to his people.
    Incentive could be a certain percentage of what sells through his affiliates.

    When the product comes out, maybe you will also give them a free copy once they sell one ebook. OR two.
    There are creative ways. Just think out of the box.
    I believe if you know and researched your niche so that it is a viable, in demand info product, you can do anything.

    Hope this helps. Check out my sig too. The link goes to a brand new course that will show you EXACTLY how to create and sell your ebook from start to finish. I trust these guys.

    Cheers,
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  • Profile picture of the author adell50
    @paulie - I assumed as much. I just had a glimpse in my mind that there would be a way to start connecting before the product was ready. The other 99% of my brain said "Keep working on your product!", which is what i'm doing

    I have a couple tricks up my sleeve for getting the big boys on board once its ready, but its more the folks that I don't know about..perhaps smaller players..that I am interested in starting dialogue with now, or at least sooner than later.

    No, at this point, I have not released a product of my own, apart from companies as a whole - My blog can be found here - aaronloringdavis.com and my families company is here - internetce.com, where i run all of the net side of things..

    The product I'm creating should appeal to IM and offline markets, for whatever it is worth.

    If you would like for me to include you in my distribution of materials as I get closer, please PM me you details :-)
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