The secret to coming up with great email content

I'll just throw this out here. I was reading another thread that
mentions sending articles to an email list.

At a certain point I've found it just pays to send out warm
messages. I may repeat myself a lot, but I do it with
commitment and love.

There are only so many ideas and concepts about making
money you can realistically drum into your subscribers
via email. The point is not to be an encyclopedia of useful
information but remind your subscribers that the simple
virtues of taking action and working to communicate better
are two fundamentals that can make them a lot of money.

Those are my TWO big ideas about marketing:
-more action
-try to communicate clearly.

I'm not claiming to be a master email-marketer... but I've
done well enough with it to realize that there are only 12
notes in a scale... in other words - you have to work with
what you've got.

Anybody can work on these two things and get better at
marketing. A big part of my email marketing is to just
remind folks again and again of the fundamentals.

Not very creative of me. Not by a long-shot.

But I do pretty good churning out emails that eventually
come down to these two fundamentals.