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Anyone with an online store..... Issues with trust?

by adam westrop
6 replies
I am in the process of setting up an ecommerce type site which actually re-directs to Amazon and other merchants.

However the process of re-directing is not obvious, and the 'buy' button is going to re-direct to the merchants, so for all intense purposes, they may think they are buying from my site.

However..... Will there be an issue of trust? Obviously if you are on Amazons site or Walmarts site or Tescos site, you know they are authoritive and trust worthy, however will that person click 'buy' on my site, when they have no reason to trust it?

Anyone with any issues in this area, or am I worrying over nothing?
#issues #online #store #trust
  • Profile picture of the author Will Edwards
    Trust is always an issue when selling online. That's why relationship-building is so important. If you don't manage to win people's trust, they simply will not buy from you.

    Will
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    • Profile picture of the author BPIcash
      one word of advice, you cannot use walmart AND amazon. pick one, id go with amazon. I just started my site and they are my supplier.

      in the walmart ToS it says you cannot use a competitor like amazon or target if you are promoting walmart
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  • Profile picture of the author addykho
    I don't see the trust problem here. I have been doing ecommerce for long and I realised it is important to have testimonial (from real person) and also some guarantees mention on your site. If you have feedbacks from eBay selling the same product or you want to direct them to your eBay, then show the feedbacks from your eBay customers. Another important thing is the payment process. As long as the payment is process by reputable payment gateway, like Paypal or Amazon checkout, then people will most likely trust you. The bottom line is..what is your sales stat like? The statistic will tell you a lot about your biz model and shopping process.
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    Addy Kho- Online Marketer in the Middle of Borneo Jungle
    Make Money Online | Make Money Online Malaysia & Singapore | Internet Marketing Malaysia & Singapore | $300 Per Day Online
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  • Profile picture of the author Kevin_Hutto
    Adam,

    Thats why a lot of people use the review site type technique to sell affiliate products instead of creating an ecommerce bridge site - it is easier to explain in your review that the best place to buy is amazon, etc... I do believe that your click thru's will suffer if you are sending them thru a BUY button on your site and then to amazon... If you still do want to do this, then I recommend getting as many trust symbols as possible on the product page and putting them near the order button.
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  • Profile picture of the author adam westrop
    Hi Kevin,

    Many thanks for your response.

    I was going for this 'buy' button approach to simply 'disguise' Amazon as many people have stated if someone knows that I am re-directing to Amazon, a lot of people switch off especially if you use official widgets.

    I was thinking about secure signs etc... Are there any you can recommend?
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  • Profile picture of the author TammieJJ
    Originally Posted by adam westrop View Post

    I am in the process of setting up an ecommerce type site which actually re-directs to Amazon and other merchants.

    However the process of re-directing is not obvious, and the 'buy' button is going to re-direct to the merchants, so for all intense purposes, they may think they are buying from my site.

    However..... Will there be an issue of trust? Obviously if you are on Amazons site or Walmarts site or Tescos site, you know they are authoritive and trust worthy, however will that person click 'buy' on my site, when they have no reason to trust it?

    Anyone with any issues in this area, or am I worrying over nothing?
    I used this format for a couple of years on some sites, and here's the major problem that I had:

    In this type of store, when a customer clicks the "Buy" button, it redirects them to Amazon, Walmart, etc., as you want it to, but, it seems to discourage buying multiple items from your ecommerce site.

    For example, let's say you have a couple of things from Buy.com and some from Amazon, and your customer wishes to buy one thing from each vendor. Here's what I found: you end up losing sales because of the customer's inability to put multiple items into a shopping cart, and then check all of them out at one time.

    So, from my point of view, your best bet would be to pick one vendor, and promote one vendor's products on one ecommerce/storefront style site.
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