critique my first landing page

9 replies
hey guys & gals,


IM nub here...I got some GREAT input before on this page, made some changes after receiving input. Any other suggestions would be more than welcome! This landing page is to promote a clickbank eBook I personally wrote. It's been a labor of love, but conversions have been nothing short of terrible, <1%.

landing page: geeksguidetodating.com/book

My main promotional vehicle for this landing page is my blog, geeksguidetodating.com

Also, if anyone has a suggestion for a better way to make my eBook more prominent on my blog without being overly salesly that would be cool too.

Thanks for looking!

Gary
#critique #landing #page
  • Profile picture of the author MichaelBenz
    The copy needs serious work. Among many other things, you're introducing the solution way to early.

    You have to build up the problem first.

    Second, I think the message to market match is probably wrong for the bonuses you're offering.

    I mean these guys are looking to figure out how to just talk to and interact with a woman, and bonus one is:
    "How to Give Mind Blowing Oral Sex"

    Just doesn't really mesh together right.

    Get real e-covers done. They are cheap.

    And start studying copy: thegaryhalbertletter.com

    Then once you get the site converting, you can hit up the thousands of affiliates in that market for some traffic.
    {{ DiscussionBoard.errors[2455143].message }}
    • Profile picture of the author gmartins
      Ok, thanks for the input, much appreciated...great link!

      I see what you're saying with the bonus. Do you recommend a designer to get the covers done?
      {{ DiscussionBoard.errors[2459369].message }}
      • Profile picture of the author KatyaSenina
        Hi, love the niche you're in

        Your copy though needs a little work. I'm by no means an expert, but I'm studying copywriting at the moment and I suggest you do the same.
        Check out websites such as copyblogger.com or michelfortin.com
        Have a look at the copywriting section of this forum it has some great resources. You can't write the best copy at your first attempt and that's okay. You have to deal with trial and error just like with picking up women you fail at your first attempt but with practice you'll become great at it at some point.

        Anyway.. my suggestion is this... Start of emphasizing your prospects problem.
        Don't be afraid to share your story. How you used to struggle for years, really address the problem, tell your prospect about the challenges you used to face, how your failure made you feel. Really emphasize their problem.
        Tell them the benefits of being great with women and what happens if they don't take up on your offer. Write in a tone as if you were speaking to your friend. Show proof (testimonials) Have a call to action.

        Also, great copy should address every objection your prospect might have...
        I've read this great article about how to turn around objections..check it out:
        http://www.michelfortin.com/ways-turn/

        Try not to sound like a commercial! "never again this...never again that"...this sort of writing puts me off very much!

        Also your copy is very confusing...who is your prospect?
        The guy who already had a few bad dates or the guy who has never been on a date before? Your copy is full of everything... how is your prospect ever going to relate to that?

        THINK LIKE YOUR PROSPECT! Try to put yourself in his shoes.

        You must understand the situation according to your prospects point of view. What's in it for them? What are their benefits? Answer their objections, say what they want to hear.

        Also, your headline needs improvement...

        "Here's how to date any woman you want.. Guaranteed!" would be better. I have much better headlines, but I can't reveal them all as you're my competition. (I'm in the same niche..sorry)

        The Bonus packages don't match. A guy who doesn't even know what to say to a woman, won't likely be giving a woman oral sex as he hasn't even come past the stage of rejection.

        For example: "Here's how to talk to women (on dates)" would be much better.
        "Here's how to go from A to Z with a woman (from hello to sleeping with her)" These would make better bonus packages.

        And start capturing your prospects data so you can follow up with them. People most likely won't buy at their first visit.
        {{ DiscussionBoard.errors[2459469].message }}
  • Profile picture of the author anthon
    Nice page.
    But i think the page does not gives basic idea about who will use the product and how it will solve their problem.
    I think you should add some more text describing about your product.
    {{ DiscussionBoard.errors[2459584].message }}
  • Profile picture of the author jbode
    The biggest things I see is the headline and intro paragraph need to grab your attention more

    Remove some of the bullet points (just keep the strongest ones - that generate the most curiosity + benefits...)

    Tell them why the investment is low compared to the satisfaction (benefits) they'll get by buying this course

    Also include the guarantee above the buy button

    Improving the product or bonuses could also help tremendously - people buy great deals even if the copy isn't that great
    {{ DiscussionBoard.errors[2459647].message }}
    • Profile picture of the author KatyaSenina
      Originally Posted by jbode View Post

      The biggest things I see is the headline and intro paragraph need to grab your attention more

      Remove some of the bullet points (just keep the strongest ones - that generate the most curiosity + benefits...)

      Tell them why the investment is low compared to the satisfaction (benefits) they'll get by buying this course

      Also include the guarantee above the buy button

      Improving the product or bonuses could also help tremendously - people buy great deals even if the copy isn't that great
      Yep, some great points here as well!!!
      {{ DiscussionBoard.errors[2459691].message }}
  • Profile picture of the author Charlie299
    Instead of trying to sell a product, try to solve a problem and then sales will come with it. People don't like to be sold stuff, but rather have their problems solved and if that means paying for something then they probably will.
    {{ DiscussionBoard.errors[2459679].message }}
  • Profile picture of the author DPM70
    Well, I was just starting to dig the picture of the geek and the girl getting their first kiss and a pop-up kicked in. This put a small dampener on my evening.

    I hit the X button on the pop-up and reached far over to the top left with my mouse to hit the back button.......so here I am again.

    I'll go back and have another look.
    Signature
    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
    {{ DiscussionBoard.errors[2459708].message }}
  • Profile picture of the author DPM70
    OK I went back and had a click around. I found the text on the featured article a little too light coloured. That grey was hurting my eyes to read. So I got to the end of that and clicked through to your e-book sales page.
    Quite liked it, actually! Said a few things about me in my youth that I recognised in the first couple of lines. I liked the e-cover, too! Caught my eye on your main website and then again on the landing page. Not as tacky as many e-book covers I've seen.
    I'll stop here and let more knowledgeable people in, but for a first attempt at a landing page, I'm pretty impressed. 10/10 for effort and I'll sure you'll pick up more handy hints from the comments here!

    Good luck
    Signature
    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
    {{ DiscussionBoard.errors[2459739].message }}

Trending Topics