Need tips on targetting traffic! My business just aint busy!

Just from a quick look at your site and some ad hoc KW research; I'd say you need to rework your on page seo, firstly.

The main KW you're currently using only shows 300K competing pages in Google. Advance that to allintitle: and it drops to 40K; so there's no reason you can't get a good foot in (or even dominate) the SERPs.

Do some searches here on the forum and you'll find some pretty heavy duty techniques to implement. My advice would be to NOT pick just one, but do them ALL.

I would also advise to stick with free techniques until your business can justify the expense of paid advertising; aka ad budget.

HTH
PLP,
tecHead

Consistency is the name of the game. Write and submit more articles. Write press releases. Create videos. Just keep putting as much valuable content as you can out there. Make sure you use keywords in your titles so you can attract your target audience. You can also consider putting together a free report showing how your products will help owners of catering businesses. Show how the products you offer will solve a problem.

Hi Jarrior,

My thoughts are as much about keeping and converting traffic as driving traffic. But, depending upon the type of articles you've been submitting, maybe these ideas can help there, too.

Partly, I think you can help your site (and your articles to drive traffic) by focusing on the product's benefits and taking a "What's in it for me" (the customer) approach in your copy. If I don't know what Induction cooking is or what a Hob is, I still don't know why I'd want to know from your front page, other than it's the future of cooking. (You have to click on the benefits link to learn this -- or watch the video.)

Your picture at the top doesn't really show off the product -- just looks like someone cooking. I'd tend to drop your left side "Induction Technology is the future of cooking" banner (or at least reduce its size) and drop the top picture and use the entire top of the page to sell the benefits with a strong headline and rewrite to catch attention and make people want to stay and learn more. (Same technique for your articles -- sell benefits) Also, move the video up where people don't have to scroll down to see it's there.

As far as headlines, make it about what the customer gets out of using these products, or (more for articles) create curiosity, etc. such as:
Cook twice as much in half the time and save money!
Faster, cheaper, safer cooking at your fingertips.
This product will become your best friend in the kitchen!
For your favorite cook -- can you think of a better gift?
Why should commercial chefs be the only ones to know this secret?
...just quick ideas to get your creative flowing -- you'll come up with better (and more keyword rich).

From the pages I looked at, seems all your keywords revolve around induction and hob. How would people find you if they've never heard of induction or hob? Didn't see any keywords to target caterers. Think you need to add keywords to reach a larger audience.

For your USP. People don't buy 'advanced technology' portable cooking hobs. They buy benefits and results. Again, what are you doing for them? There are many good articles about USPs. I'd rethink that a bit.

Lots of other techniques for driving traffic that I expect others will share.
You've got a great start and an attractive site. Can definitely tell you've put a lot of time into it. Think you have the potential to do well with it. Hope this helps a little.

Lee

Have you picked your keywords wisely? If you have been doing abit of backlinking with articles and some social media then with the right keywords in your niche you should be getting some 'organic' traffic. I would be more than happy to have a chat with you, drop me a pm if you have a minute.

What you need to do is look for trade magazines for catering.

Just google uk catering trade magazine.

You can find magazines and associations that have online sites and run ads on their sites.

First off, is it really induction hobs or induction hubs? You chose a domain to SEO for induction hubs, then you highlight the phrase induction hobs throughout your home page. Bad planning, just that simple distinction will hurt your web site ranking.

Especially bad choice of induction hubs as a domain is due to the fact the phrase gets no searches in the UK.

To try to correct the issue is going to require you create plentiful content on your keyword phrases. If you do not already, you need information on your site for all of these phrases:

induction hobs, aeg induction hobs, induction hob, ceramic induction hobs, portable induction hob, aeg induction hob, induction cookers, induction cooker, ceramic hobs, electric hobs, induction cooktop, gas hobs, induction saucepans, induction pans, aeg hobs, induction cooktops, induction wok, stoves hobs, induction cookware, smeg hobs, ceramic hob, electrolux hobs, ceramic electric hob, halogen hobs, aeg ceramic hobs, cooker hobs, electrolux ceramic hob, aeg induction, bosch hobs, belling hobs, baumatic hobs, indesit hobs, cheap ceramic hob, ceramic gas hob

Those are the ones getting traffic in the UK.

Consider downloading Domain Samurai from Noble Samurai and finding a new domain name which highlights induction hobs since it is the phrase with traffic. It would not take much time to modify your site into a new domain name.

As an example, theinductionhobs.com is available and much better targeted to your niche.

All of this info was found in 5 minutes using Market Samurai, if you don't have it, you need it.

After correcting those issues, then it is all about the backlinks....Market Samurai will even help you analyze you competitors positions on your targeted phrases, and how you are ranking. Beat their number of quality backlinks and you will likely surpass them on Google in the UK and start getting traffic.

If you can rank highly on the phrases above you could get 100's if not 1000's of visitors daily.

Firstly i am submit your website link on top social websites like : Stumble upon, Twitter, Facebook, Rediff etc. i have about 250 Social social websites. Its most important for generate a more traffic for your website. So this is first event. And after social bookmarking my next event is Directory Submission. I have about 2000 Top Directories. All Directories high page ranked and my last event is blogging.
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